Your SlideShare is downloading. ×
0
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Savvy Social Media 2
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Savvy Social Media 2

1,083

Published on

Presentation February 18, 2010 …

Presentation February 18, 2010
Arlington Economic Development and SCORE

Social media buzz is everywhere in the consumer and business press. Are you being left behind or wisely avoiding a time wasting fad? This seminar will help you look at Social Media as any other marketing tactic and its applicability (or not) in your marketing plan.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,083
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
29
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SCORE<br />Arlington Economic Development<br />Savvy Use of Social Media for Business Owners<br />Jeanne Rossomme, President<br />jeanne@RoadMapMarketing.com<br />www.RoadMapMarketing.com<br />202-257-0663<br />
  • 2. Copyright 2010 RoadMap Marketing<br />Your feelings about Social Media?<br />
  • 3. Copyright 2010 RoadMap Marketing<br />Why Social Media is a great tool for you:<br />Spend time rather than $<br />You already are your brand/business<br />You already directly connect with customers<br />Efficient way to network<br />Access to larger companies, press, networks<br />Democratic: based on client opinions rather than media spend<br />* Social Media Marketing Industry Report March 2009<br />
  • 4. Copyright 2010 RoadMap Marketing<br />Biggest Mistakes Marketers Make with Social Media:<br />I must be behind! Everyone is doing it.<br />72% of marketers have either just started or have been using Social media for only a few months.<br />They underestimate the investment. <br />64% of marketers are invested 5+ hours and 39% 10+ hours per week<br />Those reported sales effects have been using Social Media for years and investing 16+ hours per week<br />They overestimate the impact on sales.<br />They have no clear objectives, goals or plan<br />Social Media doesn’t “go” anywhere<br />Social Media Marketing Industry Report 2009<br />
  • 5. Copyright 2010 RoadMap Marketing<br />Top 10 Social Media Marketing Questions*<br />What are the best tactics to use?<br />How do I measure effectiveness?<br />Where do I start?<br />How do I manage the social balance?<br />What are the best sites and tools?<br />How do I make the most of my time?<br />How do I focus my efforts on my target audience?<br />How do I convert my social media marketing efforts into tangible results?<br />How do I cohesively tie different social media efforts together?<br /> Does social media marketing work, and if so, how effective is it?<br />* Social Media Marketing Industry Report March 2009<br />
  • 6. Copyright 2010 RoadMap Marketing<br />What will you leave with today?<br />Social Media demystified<br />You are the driver, not the latest tech trend<br />How Social Media can help your business<br />5 Smart steps to start and be successful<br />
  • 7. Copyright 2010 RoadMap Marketing<br />Savvy Social Media Smart Steps<br />
  • 8. Copyright 2010 RoadMap Marketing<br />Savvy Social Media Smart Steps<br />
  • 9. Copyright 2010 RoadMap Marketing<br />Commonly Used Social Media Tools<br />http://namechk.com/- to see what names are available across other networks<br />Social Media Industry Report 2009<br />
  • 10. Copyright 2010 RoadMap Marketing<br /><ul><li>Terms:
  • 11. Tweet: 140 character message (use 120 char so others can retweet you)
  • 12. Retweet – when someone passes on your tweet
  • 13. Twitter Name - @RoadMapMarketin
  • 14. Follow/Followers
  • 15. Replies
  • 16. DM (direct message)
  • 17. Hashtag # - for category
  • 18. Tools:
  • 19. TweetDeck: to organize into categories
  • 20. Tweetburner: to create tiny url and track results
  • 21. TweetLater: to post tweets later automatically
  • 22. Measures: Retweets, Followers
  • 23. Resources: Using Twitter for Businesshttp://www.ducttapemarketing.com/blog/2008/08/04/twitter-for-business/</li></li></ul><li>Copyright 2010 RoadMap Marketing<br /><ul><li>Hub (stand-alone or part of company website) for others to read and interact with your postings
  • 24. Terms:
  • 25. Blog post: comments, observations or research from a few sentences to a few paragraphs in length
  • 26. Comments: replies or comments to blog posts
  • 27. Keywords: words to categorize or capture topic
  • 28. Tools:
  • 29. Blogger.com
  • 30. WordPress
  • 31. Measures: Comments and votes on blog posts, visits, time spent per visit, outbound links to sales page
  • 32. Resources: Corporate Blogging Book, http://www.debbieweil.com/book/</li></li></ul><li>Copyright 2010 RoadMap Marketing<br />The First Steps:<br />Step 1: Join LinkedIn and complete your profile.<br />Step 2: Find contacts who are already on LinkedIn.<br />Step 3: Give and solicit recommendations within your network<br />Step 4: Pose questions and answer others’ questions in the LinkedIn Answers<br />Step 5: Find or create LinkedIn Groups.<br />Step 6: Use the new LinkedIn Applications to further enhance your profile.<br /><ul><li>Tools:
  • 33. Changing “what I am working on now” send an update to your network.
  • 34. SlideShare: can post presentations
  • 35. Polls
  • 36. Measures: size of network, # of recommendations, position/level of connections
  • 37. Resources: www.linkedin.com/in/woodtim</li></li></ul><li>Copyright 2010 RoadMap Marketing<br /><ul><li>Terms:
  • 38. Company fan page
  • 39. Wall post
  • 40. Fans
  • 41. Tools:
  • 42. Insights feature
  • 43. Measures: number of fans, interaction with wall posts, response to special offers, links from FB to your website
  • 44. Resources: http://pegcorwin.com/2009/01/34-links-on-how-to-promote-your-small-business-on-facebook/</li></li></ul><li>Copyright 2010 RoadMap Marketing<br /><ul><li>Topics:
  • 45. How-to or demonstration
  • 46. Provocative topics
  • 47. Humorous
  • 48. Events
  • 49. Measures: Views, Votes, links from YouTube to website, search ranking
  • 50. Resources: YouTube Handbook</li></li></ul><li>Copyright 2010 RoadMap Marketing<br />
  • 51. Copyright 2010 RoadMap Marketing<br />Savvy Social Media Smart Steps<br />
  • 52. Copyright 2010 RoadMap Marketing<br />Social Media: part of your marketing mix<br />
  • 53. Social Media is most effective at the top of the sales pipeline <br />Target<br />Market<br />Top Of The Pipeline <br />= Marketing<br />Bottom Of The Pipeline <br />= Sales<br />Suspects<br />Leads<br />Prospect<br />Customer<br />81% generated exposure for my business<br />52% helped us rise in search rankings<br />35% helped me close business<br />61% increased my traffic/subscribers/opt-in list<br />56% resulted in new business partnerships<br />48% generated qualified leads<br />45% reduced my overall marketing expense<br />Social Media Industry Report 2009<br />
  • 54. Social Media <br />Top Of The Pipeline <br />= Marketing<br />Bottom Of The Pipeline <br />= Sales<br />Target<br />Market<br />Suspects<br />Leads<br />Prospect<br />Customer<br />Monitor the market and competition<br />Create offers to close more sales<br />Attract suspects to your company/brand<br />Build community: convert suspects to prospects<br />Great Customer Service<br />Test Product concepts<br />Copyright 2010 RoadMap Marketing<br />Raise awareness/exposure.<br />
  • 55. Copyright 2010 RoadMap Marketing<br />It all needs to work together<br />
  • 56. Copyright 2010 RoadMap Marketing<br />
  • 57. Copyright 2010 RoadMap Marketing<br />
  • 58. Copyright 2010 RoadMap Marketing<br />
  • 59. Copyright 2010 RoadMap Marketing<br />
  • 60. Copyright 2010 RoadMap Marketing<br />Savvy Social Media Smart Steps<br />
  • 61. What to do:<br />Your company name, Your name<br />Your key competitors<br />Key clients/prospects<br />Thought leaders, Industry and other key words<br />When to do it:<br />Annual/Quarterly: Competitive review, trends<br />Weekly: Competitive offers/products, Key client and prospect actions<br />Daily: Mentions of your company and you<br />Tools:<br />Search.Twitter.com<br />Google.com/alerts<br />Technorati.com – blog search engine<br />Copyright 2010 RoadMap Marketing<br />Monitor the market and your competition<br />
  • 62. Copyright 2010 RoadMap Marketing<br />Test Product Concepts<br /><ul><li>What to do:
  • 63. Offers/promotions
  • 64. Pricing
  • 65. Product features
  • 66. New product ideas/enhancements
  • 67. When to do it:
  • 68. Create a landing page or options and track clicks/selections
  • 69. Tools:
  • 70. What the Trend
  • 71. The Top 100
  • 72. Linked In Polls
  • 73. Facebook fan page polls and wall questions
  • 74. Twitter questions</li></li></ul><li>Copyright 2010 RoadMap Marketing<br />Attract suspects to your company/brand<br /><ul><li>What to do:
  • 75. Share high quality content via postings
  • 76. LiveTweet industry events
  • 77. Integrate articles with blog posts with tweets
  • 78. Pass on news of your company on the media, awards, etc.
  • 79. Webinars
  • 80. When to do it:
  • 81. Record live presentations, seminars
  • 82. Tools:
  • 83. SlideShare on Linked In
  • 84. YouTube for speaking engagements and events
  • 85. Include social media handles on email signature and website</li></li></ul><li>Copyright 2010 RoadMap Marketing<br />Build community: Get prospects<br /><ul><li>What to do:
  • 86. Invite to events
  • 87. Demonstrations on YouTube
  • 88. Listen, Learn, Care, Serve*
  • 89. When to do it:
  • 90. Record live presentations, seminars
  • 91. Tools:
  • 92. Twellow – twitter directory where you can search for industry contacts
  • 93. Linked in Search feature to look for contacts, connections
  • 94. Linked In introduction feature</li></ul>* From Twitter for Dummies<br />
  • 95. Copyright 2010 RoadMap Marketing<br />Create offers to close more sales<br /><ul><li>What to do:
  • 96. Coupons and special discounts to FaceBook fans or Twitter followers
  • 97. Contests/giveaways to encourage passing the word
  • 98. When to do it:
  • 99. Not too frequently or people will stop following
  • 100. Tools:
  • 101. Twitter
  • 102. Facebook fan pages</li></li></ul><li>Copyright 2010 RoadMap Marketing<br />Great customer service<br /><ul><li>What to do:
  • 103. Create a wiki for your FAQ or Customer Service knowledge base
  • 104. Monitor Twitter for complaints and company mentions
  • 105. Monitor alerts for blog and other mentions of your company
  • 106. When to do it:
  • 107. Respond as quickly as possible
  • 108. Tools:
  • 109. Twitter
  • 110. Google Alerts</li></li></ul><li>Copyright 2010 RoadMap Marketing<br />Savvy Social Media Smart Steps<br />
  • 111. Copyright 2010 RoadMap Marketing<br />Plan:<br />
  • 112. Copyright 2010 RoadMap Marketing<br />Savvy Social Media Smart Steps<br />
  • 113. Copyright 2010 RoadMap Marketing<br />Allocate Time and Money<br /><ul><li>Start-up Time:
  • 114. Linked In: 3-4 hours
  • 115. Twitter: 2-4 hours
  • 116. FaceBook: 2-4 hours
  • 117. Blogs: 2 hours
  • 118. Daily/Weekly Updates:
  • 119. Linked In: 1 hour /week
  • 120. Twitter: 1 hour per day in two 30 minute sessions
  • 121. FaceBook: 30 minutes per day
  • 122. Blogs: 1 hour per blog post
  • 123. Monthly upkeep:
  • 124. to cull through friends, followers, connections: 1 hour per social media tool
  • 125. Social Media Policy?</li></li></ul><li>Don’t Go Alone!<br />SCORE Can Help You Find The Way Ahead<br />If you’re an entrepreneur, don’t go it alone—SCORE’s more than 11,000 business experts can<br />give you real-world advice and know-how. Our counselors represent every business area. <br />Some have worked as executives at Fortune 500 companies, while others were small business<br />owners themselves.<br />Your relationship with SCORE can last just a few sessions or a number of years, based on your<br />needs. You decide the level of assistance you’d like, and SCORE will ensure that you make the<br />most of your time.<br />Copyright 2010 RoadMap Marketing<br />
  • 126. SCORE Services<br />SCORE, a national, non-profit Association with over 11,000 volunteers in 370 chapters, is a resource partner of the US Small Business Administration (SBA). SCORE Chapter One (Washington, DC Chapter) has 50 Counselors located in D.C., Maryland and Northern Virginia.<br />SCORE offers the following services:<br /><ul><li>Low-cost workshops - listing and registration at www.scoredc.org.
  • 127. Individual free one-on-one counseling/mentoring
  • 128. Free onsite team visits to local businesses </li></ul>SCORE teams provide counseling to assist you to:<br /><ul><li>Increase the value of your business
  • 129. Identify and solve operating problems
  • 130. Recognize and capitalize on new business opportunities
  • 131. Develop business plans
  • 132. Find sources and qualify for financing</li></ul>Copyright 2010 RoadMap Marketing<br />
  • 133. Check Out Other Workshops<br />Go to www.scoredc.org to find local workshop scheduled<br />Whether you want to start or grow your business, SCORE workshops <br />are a valuable way to learn more about doing business and a <br />convenient forum for networking with other business professionals <br />who can help you succeed.<br />SCORE offers more than 6,500 local business workshops each year <br />across the country. These low-cost seminars focus on important <br />small business issues, ranging from business planning and marketing <br />to Web-based retailing.<br />Copyright 2010 RoadMap Marketing<br />
  • 134. Let’s Tweet, Friend, and Connect<br /><ul><li>jeanne@RoadMapMarketing.com
  • 135. Sign up for our Monthly Toolkit with information and tools to help grow your Business
  • 136. Twitter: Roadmapmarketin
  • 137. FaceBook fan page
  • 138. What did you find
  • 139. Most useful
  • 140. HoHum
  • 141. Hungry for more</li></ul>www.RoadmapMarketing.com<br />

×