Air-Arabia case study about developing pricing strategies and programs

1. Developing Pricing
Strategies And
Performance

2. Air travel is the most comfortable and fast means of travel and
transportation..
BUT CAN EVERYONE
AFFORD IT ?

4. HISTORY

5. •The CEO of the group
named Airline CEO of the
year twice
•Airline business award
•Skytrax’s World Air Line
award for best LCC
•Low cost carrier of the year
award at Aviation Business
awards

6. Why doesn’t all
companies
apply
same business
model as Air
Arabia ???

7. Air Arabia has always
focused on people who
cant afford to pay high
prices and hence
established itself in this
sector

9. WILL COMPANY BE
ABLE TO MAINTAIN
ITS LEADERSHIP
POSITION IN LCC
MARKET ??

12. Lowered Training Expenditure

13. • Large number of Flights • Fuel Hedging

16. Further reduction in prices

19. • Introduction to Air-Arabia and its History
• Awards and achievements
• Main success elements for the company
• Analyzing reason behind cost effectiveness of
the company
• Future for the company

21. Created by Rishabh Gupta,
RCOEM , by Prof. Sameer Mathur,
IIM Lucknow.
during a marketing internship
Disclaimer