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Abstract :
Netscribes’ latest market research report titled Electric Vehicle Market in China 2015 highlights the current as well as the future electric vehicle market scenario in China. Led by government support, Chinese Electric Vehicle market is expected to witness phenomenal growth in the coming years. Rising population and growing transport demand provides an impetus to the growth of the market. Foreign dependency on crude oil is expected to emerge as a major growth driver for the Chinese electric vehicle market. Reduction mandate of CO2 emission is also expected to boost the growth prospects of the electric vehicle market in China. However, The players operating in the market also face challenges which are impeding their development and growth. Electric vehicle performance has emerged as a major challenge facing the market growth. Cost constraints and battery life cycle are also expected to have an unfavorable impact on the growth of the Chinese electric vehicle market.
Chinese government has announced several programs to promote the development of EV in China. Some of the major initiatives covered include development plan for fuel-efficient and new energy vehicles (2011-2020), ten cities, one thousand vehicles program and research and development support policies. The government is also offering various fiscal incentives to complement mandatory vehicle efficiency standards Emerging trends in the electric vehicle market include product innovation, infrastructure development and growing competition.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: Current Account Balance (2010 – 2015e), Exchange Rate: Half Yearly (Jan 2014 – May 2014)
Slide 3: Lending Rate: Annual (2010 – 2013), Trade Balance: Annual (2009 – 2012), FDI: Net Inflow (2009-2012)
Slide 4: GDP at Current Prices: Annually(2010 – 2015e), Inflation, Average Consumer Prices (2010 – 2015e)
Introduction
Slide 5: Electric Vehicle Market - Segments
Slide 6: Differentiating Factors Overview between electric vehicles (EV) and Plug-in Hybrid Electric Vehicle (PHEV)
Slide 7: Electric Vehicle Battery Overview
Market Overview – Global
Slide 8: Top 21 Electrified Vehicles: Sales Wise (2013)
Slide 9: Global Electric Vehicle Market Segments – Overview (2013)
Slide 10: Top Countries: EV Market Share (% of Total Auto Market)
Market Overview – China
Slide 11: Electric Vehicle Market Overview (Volume – wise; 2013,2015,2020e)
Slide 12: Electric Vehicle – Market Snapshot
Slide 13-16: Top Speed Pure Electric Car Models
Direct Investment Scenario
Slide 17: Direct Investments Scenario – Summary
Slide 18-26: Direct Investments Scenario – Major Companies
Drivers & Challenges
Slide 27: Drivers and Challenges – Summary
Slide 28-33: Drivers
Slide 34-36: Challenges
Key Trends
Slide 37: Trends – Summary
Slide 38-40: Major Trends in the Market
2. 2ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
Executive Summary
Market
Drivers &
Challenges
Competition
China will become one of the largest market for electric vehicles in the coming future
Chinese government has set a target of selling x lakh electric vehicles by 20-- and y mn
electric vehicles by 20--
Currently, Plug in Hybrid Vehicles account for 41% and pure electric vehicles account for 59%
Major Players
Company A Company B Company C Company D
Government
Initiatives
Fuel-efficient and New Energy Vehicles
Program
“10 Cities 1,000 Vehicles” Program
Renewed And Enhanced Subsidies:
Energy Efficient Vehicles
Drivers: Challenges:
Infrastructure Development
Growing Foreign Participation
New Product Launches
Trends
• Rising Population and Transport Demand
• Automotive Industry Growth
• Increased Government Participation
• Foreign Dependence for Crude Oil
• Development of EV Battery Charging Infrastructure
• Reduction in CO2 Emission
• Low Vehicle Performance
• Battery Life Cycle
• Cost Constraints
State-owned Enterprise Electrical
Vehicle Industry Alliance National
Renewable Energy Law
R&D Support Policies
Local Subsidies: Beijing and Shanghai
3. 3ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
•Macro-Economic Indicators
•Introduction
•Market Overview
Global
China
•Direct Investment Scenario
•Drivers & Challenges
•Trends
•Government Initiatives
•Competitive Landscape
•Mergers & Acquisitions
•Strategic Recommendation
•Appendix
4. 4ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
SAMPLEEconomic Indicators (x/x)
Lending Rate: Annual
HGFEDCBA
%
Per Annum
2013 x4
2012 x3
2011 x2
2010 x1
Trade Balance: Annual
Commercial Bank Rates: Key Lending Rates as Prescribed by RBI (All
Commercial Banks including SBI) - Minimum Rate General
N.B.: 2012-13 encompasses figure for Apr – Nov 2012
FDI: Net Inflow
2009 2010 2011 2012
a5
a4
a3
a2
a1
0
D
C
BA
USDbn
2009 2010 2011 2012
B
C
A
0
USD bn
a4
a3
a2
a1
5. 5ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
SAMPLEPerformance Indices: EV Batteries and Applications to EVs
Battery Type Lithium iron phosphate Lead acid battery NiMH battery Lithium-ion battery
Specific Type X X X X
A X X X X
A X X X X
A X X X X
A X X X X
A X X X X
A X X X X
A X X X X
A X X X X
A X X X X
Among these four battery types, the lithium iron phosphate battery named ET-Power is of good dynamic performance and safety function
There are four types of battery mainly used in electric
vehicle (EV) industry
6. 6ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
SAMPLE
Nissan Leaf is the market leader with twice as many sales as
the Chevy Volt
Top 21 Electrified Vehicles: Sales Wise (2013)
0 EDCBA
Unit
BMW i3 a21
Mitsubishi Minicab MiEV a20
VW e-Up! a19
BYD e6 a18
Ford Focus Electric a17
Jac J3 EV* a16
Renault Twizy a15
Opel Ampera a14
Smart Fortwo ED a13
Mitsubishi i a12
Chery QQ3 EV a11
Renault Kangoo ZE a10
Ford Fusion Energi a9
Ford C-Max Energi a8
Volvo V60 PHEV a7
Renault Zoe a6
Mitsubishi Outlander PHEV a5
Tesla Model S* a4
Toyota Prius PHEV a3
Chevy Volt a2
Nissan Leaf a1
Global Electric Vehicle Market – Overview
• XX
• XX
• XX
• XX
x
y
A B
7. 7ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
SAMPLE
Led by government support, EV sales in China is expected to
reach xx mn units by 20--
• China will become one of the largest market for
electric vehicles in the coming five years as
government promotes clean energy cars and builds
the necessary infrastructure for the same
• The Government of China has set a target of selling x
lakh electric vehicles by 20-- and y mn electric
vehicles by 20--
• Government is actively promoting the use of electric
vehicles to reduce pollution in smog-choked cities as
well as reduce the oil imports at the same time
• Chinese government is providing subsidies up to USD
xx on electric as well as hybrid electric vehicles
• The government has also committed to spend
around USD x bn over the next decade for the
development of this segment
• Currently, Plug in Hybrid Vehicles account for x% and
pure electric vehicles account for y%
• In the coming future, Plug in Hybrid Cars will account
for approximately x% of private new energy vehicles
Electric vehicles – Overview
Note: Market Size and Growth in terms of sales
Market Size & Growth*
C
B
A
D
E
0
X
2020e
a3
2015e
a2
2013
a1
units
Vehicle Type EV Target (units)
New Energy Bus XX
Energy Taxi XX
Energy Delivery
Vehicles
XX
Planned Target (2020e)
8. 8ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
SAMPLE
In 2013, EV market accounts for only x% of the overall domestic
automobile market in terms of sales and production
EV Production – Market Size & Growth EV Sales – Market Size & Growth
C
B
A
0
units
XX
2014
a3
y3
x3
2013
a2
y2
x2
2012
a1
y1
x1
Plug in Hybrid Elctric VehiclesPure Electric Vehicles
C
B
A
0
units
XX
2014
a3
y3
x3
2013
a2
y2
x2
2012
a1
y1
x1
EV Production Status: 2013 EV Sales Status: 2013
CBA0
units
2013 c d
2012 a b
CBA0
units
d
2012 a b
2013 c
Electric VehiclesOther Vehicles
Market Snapshot
9. 9
SAMPLEDirect Investments – BYD Company Ltd.
x4
x3
x2
x1
Total Investments – Sector-wise CD Investments – Geography-wise
x4
x3
x2
x1
CD Investments – Segment-wise
0% 100%90%80%70%60%50%40%30%20%10%
x y
b1
a1
b1a1
yx
Investment Snapshot
•AA
•AA
•AA
•AA
•AA
•AA
•AA
•AA
Note: CD stands for Consumer Discretionary
ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
10. 10ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
SAMPLE
Improved EV charging facilities in the country will act as a
major growth driver
• Around x major cities across China are planning several expansion plans to increase the total
number of electric vehicle charging stations to aa by 2015
The country is also planning to increase the number of charging poles from xx in Oct 2013 to yy in 2015
• As of October 2013, there were around aa charging poles in Beijing and there were around bb
charging poles in Shanghai at the end of 2012
Most of the charging poles were installed at gas stations, car dealerships, parking lots and universities
By 2015, Beijing is planning to build five charging stations and aa charging poles and Shanghai is planning to
build bb new charging poles and one hydrogen station
Development of EV Battery Charging Infrastructure
D
C
B
A
0
No. of station
X
2015e
x2
Oct-13
x1
C
E
D
B
A
0
No. of Poles
x
2015e
x2
Oct-13
x1
Impact
EV Charging Stations: Growth EV Charging Poles: Growth
11. 11ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
SAMPLE
High cost of electric vehicles vis-à-vis gasoline vehicles to
emerge as a major challenge to the Chinese EV market
• Cost of electric vehicles is higher than the traditional gasoline counterparts, creating a major
challenge for the growth of EV in China
• Lithium cell accounts for about half of an EV total cost, which makes EV more expensive than
traditional gasoline driven cars
• Gasoline price is expected to reach USD aa/ Gallon growing with a CAGR of x% during 20-----
• However Electric vehicles and PHEV’s are not expected to be competitive with gasoline driven
vehicles without the aid of government subsidies
• High cost of ownership of electric vehicles is expected to emerge as one of the major challenges
to the growth of the EV market in China
Cost Constraints
Reduction in Cost of EVGasoline Price
0
2
4
6 x
2030e
x2
2010
x1
USD/Gallon
0
1,000
2,000
3,000
USD/kWh
2030e
x3
x2
x1
2010
x3
x2
x1
x2 x3x1
Impact
12. 12ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
SAMPLE
Foreign players are launching many new models in the domestic
market in partnership with local players
X
New Product Launches
Company B
Company E
•XX
•XX
•XX
•XX
Company A
•XX
•XX
Company D
•XX
•XX
Company C
•XX
•XX
13. 13ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
SAMPLE
In 2009, China launched the “10 cities 1,000 vehicles”
program to promote the development of EV
•XX
•XX
•XX
•XX
“10 Cities 1,000 Vehicles” Program
Changchun
DalianBeijing
Jinan
Shanghai
Hangzhou
Hefei
WuhanChongqing
Chang-Zhu-Tan
Kunming
Shenzhen
Nanchang
ShenyangHohhot
NontongXiangfanChengdu
Tanshan
Tianjin
Zhengzhou
Suzhou
Xiamen
Guangzhou
Haikou
Note: Chang-Zhu-Tan refers to Changsha, Zhuzhou and Xiangtan economic zone
XX
XX
XX
14. 14ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
SAMPLE
Chinese government is offering various fiscal incentives to
complement mandatory vehicle efficiency standards
Renewed And Enhanced Subsidies: Energy Efficient Vehicles
MIT, MOF, NDRC and Ministry of Science and Technology has renewed the energy saving car policy
• The new renewed policy is effective from October 1, 2013 and valid till 2015
Types and Technology Criteria 2013 2014 2015
X
X X X X X
X
X X X X
X X X X
X X X X
Central Government Subsidies for various types of vehicles (2013-15)
Types and Technology Criteria 2013-15
X
X X X
X
X X
X X
X X
Note: Conversion Rate: 1 RMB: 0.16295 USD
15. 15ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
SAMPLEPorter’s Five Forces Analysis
Competitive Rivalry
• XX
Bargaining Power of Buyers
• XX
Threat of New Entrants
• XX
Impact
X
Impact
X
Impact
X
Bargaining Power of Suppliers
• XX
Impact
X
Threat of Substitutes
• XX
Impact
X
16. 16ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
SAMPLEPublic Trading Comparables (FY 2013)
Company A Company B Company C
Market Capitalization (USD mn) X X X
Share Price (USD) X X X
EV/EBITDA (x) X X X
EV/Revenue (x) X X X
PE Ratio X X X
Note: Major 3 Public companies based on the Market Capitalization; Market Capitalization, Share Price is as of 27/09/2014 and PE ratio is as of 29/09/2014
Competitive Benchmarking (x/x)
17. 17ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
SAMPLEKey Ratios of Major 3 Companies – Operational Basis (FY 2013) (x/x)
-10
0
10
20
30
Company C
c3
c2
c1
Company B
b3
b2b1
Company A
a3
a2
%
a1
Operating Margin Gross MarginNet Margin
• XX
• XX
• XX
• XX
Competitive Benchmarking (x/x)
18. 18ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
SAMPLEPublic: Domestic Company – Company A
Key People
Products and Services
Company Information Locations – China
Corporate Address
XX
Tel No. XX
Fax No. XX
Website XX
Year of Incorporation XX
Ticker Symbol XX
Stock Exchange XX
Name Designation
XX XX
XX XX
XX XX
XX XX
Headquarters
Category Products/Services
Automobile XX
ShenZhen
Note: List of products is not exhaustive
19. 19ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
SAMPLEFinancial Snapshot Key Ratios
Financial Summary
• The company earned a net profit of USD 91.4 mn in FY 2013, as
compared to a net profit of USD 13.1 mn in FY 2012
• The company reported total Income of USD 8,355.2 mn in FY 2013,
registering an increase of 15.6 % over FY 2012
• The company earned an operating margin of 2.3 % in FY 2013 an
increase of 1.4 percentage points over FY 2012
• The company reported debt to equity ratio of 1 in FY 2013, an
increase of 29.4 % over FY 2012
Financial Summary
Net Profit/LossTotal Income
219.6
0
5,000
10,000
0
200
400
Profit
USD mn
Total Income
USD mn
2013
91.4
7,228.5
2011
8,355.2
2012
13.1
7,485.1
2010
382.7
7,176.7
Indicators Value (29/10/2014)
Market Capitalization (USD) 17,498.3 mn
Total Enterprise Value (USD) 21,534.9 mn
EPS (USD) 0.04
PE Ratio (Absolute) 182.89
Particulars
y-o-y change
(2013-12)
2013 2012 2011 2010
Profitability Ratios
Operating Margin 1.37 2.28% 0.91% 3.32% 5.85%
Net Margin 0.91 1.09% 0.18% 2.93% 5.33%
Profit Before Tax Margin 1.00 1.65% 0.65% 3.66% 6.64%
Return on Equity 1.89 2.23% 0.34% 5.77% 11.93%
Return on Capital Employed 2.07 3.32% 1.25% 4.86% 10.98%
Return on Working Capital -5.67 -8.61% -2.94% -13.23% -27.34%
Return on Assets 0.89 1.48% 0.58% 2.34% 5.14%
Return on Fixed Assets 2.16 3.37% 1.22% 5.10% 11.12%
Cost Ratios
Operating costs (% of Sales) -1.54 86.91% 88.45% 85.17% 82.30%
Administration costs (% of
Sales)
0.17 8.21% 8.04% 8.48% 8.77%
Interest costs (% of Sales) 0.25 1.80% 1.54% 1.11% 0.22%
Liquidity Ratios
Current Ratio 10.35% 0.69 0.63 0.66 0.65
Cash Ratio 7.89% 0.17 0.16 0.17 0.11
Leverage Ratios
Debt to Equity Ratio 29.44% 1.00 0.77 0.77 0.66
Debt to Capital Ratio 14.73% 0.50 0.44 0.43 0.40
Interest Coverage Ratio 115.79% 1.29 0.60 3.06 26.56
Efficiency Ratios
Fixed Asset Turnover 10.54% 1.46 1.32 1.51 1.88
Asset Turnover 0.63% 0.64 0.63 0.69 0.87
Current Asset Turnover -12.72% 1.66 1.90 2.03 2.52
Working Capital Turnover 16.54% -3.72 -3.19 -3.91 -4.61
Capital Employed Turnover -3.45% 1.00 1.04 1.09 1.33
Public: Domestic Company – Company A
Improved Decline
20. 20ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
SAMPLE
87% 85% 85% 86%
10% 4%2%
3%1%
3%
0%
50%
100%
2013
6% 2%2%
2012
7%
4%
2011
1% 3%
2010
10%
46% 46% 48% 49%
44% 42% 38% 39%
0%
50%
100%
2013
12%
2012
14%
2011
11%
2010
10%
RB and PB Automobiles and Related Products
MHC and AS
Key Business Segments Key Geographic Segments
Business Highlights
Description News
Overview • XX
Latest Developments XX
Partnership XX
Public: Domestic Company – Company A
OthersUSEuropeIndiaChina
Note: RB - Rechargeable Battery , PB - Photovoltaic Business, MHC - Mobile Handset Component, AS - Assembly Service, China includes Hong Kong, Macau and Taiwan)
21. 21ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
SAMPLE
XX XX
XXXX
TO
WS
Strength Weakness
Opportunity Threat
Public: Domestic Company – Company A
22. 22ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
SAMPLEPrivate: Domestic Company – Company B
Key People
Products and Services
Company Information Locations – China
Corporate Address
XX
Tel No. XX
Fax No. XX
Website XX
Year of Incorporation XX
Name Designation
XX XX
XX XX
XX XX
XX XX
HeadquartersCategory Products/Services
Automobiles • XX
Changchun
Note: List of products is not exhaustive
23. 23ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
SAMPLEBusiness Highlights
Description News
Overview • XX
Joint venture • XX
Product Launch • XX
Private: Domestic Company – Company B
24. 24ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
SAMPLE
• XX • XX
XXXX
TO
WS
Strength Weakness
Opportunity Threat
Private: Domestic Company – Company B
25. 25ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
SAMPLEMergers & Acquisitions (M&A)/Private Placement (x/x)
Announced
Date
Closed Date
Transaction
Type
Target Buyer/Investors Sellers
Deal Size
(USD mn)
x x x x x x x
x x x x x x x
x x x x x x x
x x x x x x x
x x x x x x x
x x x x x x x
26. 26ELECTRIC VEHICLES MARKET IN CHINA 2015.PPT
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