This presentation shares 9 ideas on how AR can be integrated with children books. These Augmented Reality books can have a direct impact on sales revenues
2. AR Potential
2013 2014 2015 2016 2017
AR marketing
revenue
at the end of 2013
is expected to be
around
$300 million.
30 percent
mobile
subscribers
will use AR at least
once in a week.
More than
$864 million
smartphones will
have AR
technology
enabled in them.
AR revenues
expected to cross
$600 billion.
More than 2.5
billion mobile
AR apps are
going to be
downloaded.
Source: www.augmentedrealityrends.com
17. Brand Association
Example: Complete the coloring
book AR app and win a $10
coupon from ToysRUs!
Incentivize readers to use the app, by providing them points which
could entitle them for physical purchases with certain brands.
18. One App – Many books!
Build a unique Navneet App
which once downloaded will
work for multiple books! Promote
brand value!