Lori Reiser, Principal Consultant at Advanis explains how to use “Listening for long-term learning”

1. Listening for long-term learning
Lori Reiser, Canada, Festival of NewMR 2016
Listening for long-term
learning
Lori Reiser
Advanis
03 February, 2016
#NewMR 2016 Sponsors
Media Partner GreenBook

2. Listening for long-term learning
Lori Reiser, Canada, Festival of NewMR 2016
o Consumer perspective on long term trends
o What is disruptive in my industry?
o How can I improve?
What types of projects are more common
today?

3. Listening for long-term learning
Lori Reiser, Canada, Festival of NewMR 2016
Ana Andjelic –
What problem are
you solving?
http://www.campa
ignlive.com/article
/problem-
solving/1330198
“If I asked you to build a bridge for me, you’d
go off and build a bridge. Or, you can ask me
why I need a bridge. I’d tell you then that I
need it to get to the other side of a river.
There are clearly many ways to get
across a river besides building a
bridge.”

4. Listening for long-term learning
Lori Reiser, Canada, Festival of NewMR 2016
Life stage impact on “good health”

5. Listening for long-term learning
Lori Reiser, Canada, Festival of NewMR 2016
o Audience: New Retirees & Young Adults
o Original Research Question:
o Desire to test new benefits and services for insurance products
catered to these two demographics
o Refined Research Question:
o What concerns, fears, and excitement do they have about this
lifestage?
o How do they define ‘good health’?
o How does health fit into their lifestage planning?
Lifestage impact on
“good health”
Client: Health Insurer

6. Listening for long-term learning
Lori Reiser, Canada, Festival of NewMR 2016
o Method:
o In person focus groups
o online bulletin boards
o “Journey mapping, defining health, build an ideal
company”
o Surprising findings that drew out product design
ideas right in the room
Lifestage impact on
“good health”
Client: Health Insurer

7. Listening for long-term learning
Lori Reiser, Canada, Festival of NewMR 2016
Future of Financial Advise
Internal External

8. Listening for long-term learning
Lori Reiser, Canada, Festival of NewMR 2016
Future of Financial Advise
Client:
Wealth
Advisor

9. Listening for long-term learning
Lori Reiser, Canada, Festival of NewMR 2016
o Target:
o Staff and Stakeholders of a
government inspection agency
o Multi layered organization
o Research Objective:
o Understand gaps in communications
to each group, barriers to success,
and unique improvement ideas
Internal Communications Audit

10. Listening for long-term learning
Lori Reiser, Canada, Festival of NewMR 2016
Internal Communications Audit
Survey of all staff
and inspected
organizations
•Preference for
communications method,
frequency
•Current success or
challenges
Preliminary
report
•Identified gaps, and
selected those that were
most concerning AND
most actionable for follow
up
IDIs with staff
and
inspected
organizations
•Targeted IDIs based on
survey responses
•Probed on areas
identified in preliminary
reporting

11. Listening for long-term learning
Lori Reiser, Canada, Festival of NewMR 2016
oClick to edit Master text styles
oSecond level
oThird level
Click to edit Master title style
• Ask broad questions
• Use skilled moderation
• Involving participants as co-creators
• Taking advantage of online and mobile tools
• Stakeholder time commitment
LPT: Life Pro Tips

12. Listening for long-term learning
Lori Reiser, Canada, Festival of NewMR 2016
Thank You!
Your
Photo

13. Listening for long-term learning
Lori Reiser, Canada, Festival of NewMR 2016
Q & A
Lori Reiser
Advanis
Andrew Jeavons
Mass Cognition
#NewMR 2016 Sponsors
Media Partner GreenBook

14. Listening for long-term learning
Lori Reiser, Canada, Festival of NewMR 2016
Established in 1990, Advanis is a leading provider of market insights to over 100
organizations in over 20 countries.
Our Core Competencies are led by seasoned specialists in Market and Social Research,
Computing, and Field Services
Our 50+ Professionals have diverse backgrounds and industry experience, and an
average tenure of 8 years.
We offer Global Coverage from our offices:
Toronto | Montréal | Waterloo | Edmonton
www.Advanis.net @AdvanisInsights / @LoriReiser +011 888 944 9212