Describes how to provide an enterprise app store as part of a phased software asset management implementation. See the BrightTALK webcast at https://www.brighttalk.com/webcast/9443/71885

1. © 2012 IBM Corporation
Embracing the App Store model in your
Software Asset Management strategy
Rob Goodling
Market Manager for IBM Tivoli
Software-as-a-Service solutions
IBM
Murtuza Choilawala
Product Manager for IBM
Endpoint Manager
IBM

2. © 2013 IBM Corporation2
Murtuza Choilawala is on the IBM Cloud and Mobility
strategy team and is the Product Manager for IBM
Endpoint Manager. He most recently managed the
launch of the IBM SmartCloud Provisioning and IBM
Virtual Desktop solutions.
Prior to his current role, Murtuza was part of the IBM
Tivoli Global Response Team helping customers
resolve critical situations and providing technical
support on various Tivoli products. Murtuza has
authored 11 IBM Redbooks and is an active presenter
at various events. Murtuza holds both a Bachelors and
Diploma in Computer Engineering from Mumbai
University, India.
Rob Goodling is the Market Manager for IBM Tivoli
Software-as-a-Service solutions and the IBM
SmartCloud Control Desk ITSM Solution.
He has served in numerous strategy and product
management roles at IBM, Candle Corporation, and
Compaq Computer Corp.. Rob has extensive
experience in developing new market areas for IT
service management and cloud computing. Rob holds
a Master of Business Administration from the
University of Texas at Austin - The Red McCombs
School of Business.
Speakers
Murtuza Choilawala
murtuza@us.ibm.com
Rob Goodling
rgoodlin@us.ibm.com

3. © 2012 IBM Corporation3
Agenda
• The importance of Software Asset Management
• The realities of today’s environment
• A three phase - self funding approach to SAM
• Delivering an Enterprise App Store
• Summary

4. © 2013 IBM Corporation4
Align IT with the Business …
IT Asset and Financial Management is an increasing focus for Clients
when aligning IT with the Business Goals.
Financial Management
Business Strategy
Governance
Service Quality
Investment
IT Asset
Management
& Compliance
Resource
Accounting &
Chargeback
Optimization

5. © 2013 IBM Corporation5
Hardware Software Contracts/
Licenses
Software Asset Management is one of the most important key drivers to
keep company costs under control and within budget
Software Asset Management
SW Cost TrendsHW Cost Trends Labor Cost Trends
“Enterprises that begin an asset management program experience up to a
30% reduction in costs the first year.. and continue savings of 5-10% for the
next 5 years” – Gartner
IT Service Management
IT Asset Management

6. © 2013 IBM Corporation6
Is this your business today ?

7. © 2013 IBM Corporation7
What is happening today – Previous survey results on audits and SAM maturity
Has your company been audited by one or
more software companies for
compliance with software licensing
agreements?
What is the maturity level of your SAM program?
Yes, once in the last two years. 31.1% (28)
Initial (Ad Hoc) - Little control over what IT and software
assets are being used and where 30.7% (27)
Yes, two or more times in the last two
years. 28.9% (26)
Defined (Tracking Assets) - SAM processes exist as
well as tools and installation data 38.6% (34)
No, but we have been alerted that an audit is
forthcoming. 10% (9)
Managed (Active Management) - Vision, policies,
procedures, and tools are used to manage software
asset life cycles 26.1% (23)
No, we have not been audited or alerted of an
impending audit. 30% (27)
Optimized (Optimized Management) - Near real-time
alignment with changing business needs. SAM is a
strategic asset to overall business
objectives. 4.5% (4)
Source: InformationWeek WebCast “Has Anyone ever returned an Unused Software License”

8. © 2013 IBM Corporation8
Phase 1
Prepare for a Software license audit
Are you still using labor and
time-intensive spreadsheets
to inventory what software is
installed?
Is the data usually inaccurate
by the time that inventory is
completed?
Can you measure how
software is used or not-used?

9. © 2013 IBM Corporation9
Phase 2:
Extend software asset management to servers
 Manage assets on Microsoft Windows, UNIX
and Linux servers
 Collect inventory and deployed software
capacity data in multiple distributed physical
and virtual environments, including VMWare
 Single software extends measuring license
across multiple vendors and licensing metrics
 Monitor software use and related growth to
plan cost-effectively for future capacity needs
 Help make funds available for software
projects that keep your organization
competitive and give business units the value
they expect
Datacenter
Servers &
Virtual Servers
Distributed
Servers

10. © 2013 IBM Corporation10
ROI of Software Asset Management
How IBM Software Asset Management Can Help:
License reclamation: Customer reclaimed 80 licenses of Microsoft Visio where it wasn’t being used
and replaced it with free Visio reader.
Cost avoidance: Customer thought they had 2,600 laptops they needed licenses for, but IEM’s
network discovery and inventory capabilities found only 2,000 laptops
Continuous compliance, efficiency improvements: Customer reduced their routine software
license reporting effort from 10 days down to 1 hour to produce reports during contract reviews with
vendors like Microsoft.
License reassignment: Customer denied internal purchase request of 100 additional copies of
$150/seat terminal emulation software because their IEM SUA reports showed more than that
quantity deployed but not used.
Legal risk management, cost avoidance: Customer used BigFix to prove actual license
compliance for processor-based licenses after Microsoft auditors claimed they owed $7M. Upon
further investigation, the BigFix tool was proven to be accurate whereas the Microsoft tool was
found to be faulty.
Risk management: Customer took 20 minutes to locate all p2p file sharing applications deployed on
their 120,000 computers for removal according to corporate policy.

11. © 2013 IBM Corporation11
Phase 3
Manage all assets from procurement through retirement
Authorized Entitlements
• Authorized assets and licenses are the
inventory of record - populated via the
procurement process and other
business processes
• Assets/Software may or may not be
deployed and are central to managing
purchases, leases, warrantees, service
agreements, stockrooms and more.
Out of the Box Reconciliation
• Linkage based on unique attributes, like serial
number
• Identification of ‘authorized’ Assets missing in
Deployed Asset Inventory
• Identification of Deployed Assets missing in
‘authorized’ Asset Inventory
• Comparison of attributes /specificationsIntegration
Control Desk

12. © 2013 IBM Corporation12
Provide more value to your customers
Today IT consumers are expecting a smart phone type experience for software delivery
I think we can get
you that app in 6-
8 weeks

13. © 2013 IBM Corporation13
Delivery an Enterprise App Store
AppStore look-and-feel for service catalog

14. © 2013 IBM Corporation14
Deliver automated workflows for request, approval and licensing
End User
1.) End User Requests Software
2.) Workflow Initiated. Checks License Entitlement.
3.) Automatic or manual approvals based on policy.
4.) Runbook calls Endpoint Manager to deploy Software
5.) Software deployed to target.
6.) Status & inventory information provided back to Endpoint Manager.
7.) Software Usage Analysis is loaded into Control Desk for license audit
Control Desk
Runbooks
1
2 3
4
Endpoint
Manager
7
56
Asset & CMDB Lifecycle
Management
App Store
Software Use
Analysis

15. © 2013 IBM Corporation15
Embracing the App Store model in your Software Asset Management strategy
•Pain point:
- Disconnected, time-consuming, error-prone processes to request, deploy and manage
software assets.
•Solution Description/Use case:
- Provides a self-service user interface to Endpoint Manager clients that enables end users to
request software validated against their user type and SW license availability. Provides
approval workflows necessary to manage client requests for software.
•Solution value:
- Improved operations efficiency by automating request/fulfillment of software, including
software inventory and license compliance.
- Reduces errors in SW compliance tracking, as SW licenses are directly linked to the
deployment of SW to endpoints.
- Provides approval workflows needed to validate client requests for software.

16. © 2013 IBM Corporation16
Summary
• Accelerate your journey to a more complete Software Asset Management solution
– Phase 1 - Prepare for a Software license audit
– Phase 2 - Extend software asset management to servers
– Phase 3 - Manage all assets from procurement through retirement
• Deliver an Enterprise App Store to improve customer service
• For more information
– Analyst whitepaper on SAM
– IBM Endpoint Manager for Software Use Analysis
– IBM SmartCloud Control Desk

17. © 2012 IBM Corporation17
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