App store and SAM strategy


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Describes how to provide an enterprise app store as part of a phased software asset management implementation. See the BrightTALK webcast at

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App store and SAM strategy

  1. 1. © 2012 IBM CorporationEmbracing the App Store model in yourSoftware Asset Management strategyRob GoodlingMarket Manager for IBM TivoliSoftware-as-a-Service solutionsIBMMurtuza ChoilawalaProduct Manager for IBMEndpoint ManagerIBM
  2. 2. © 2013 IBM Corporation2Murtuza Choilawala is on the IBM Cloud and Mobilitystrategy team and is the Product Manager for IBMEndpoint Manager. He most recently managed thelaunch of the IBM SmartCloud Provisioning and IBMVirtual Desktop solutions.Prior to his current role, Murtuza was part of the IBMTivoli Global Response Team helping customersresolve critical situations and providing technicalsupport on various Tivoli products. Murtuza hasauthored 11 IBM Redbooks and is an active presenterat various events. Murtuza holds both a Bachelors andDiploma in Computer Engineering from MumbaiUniversity, India.Rob Goodling is the Market Manager for IBM TivoliSoftware-as-a-Service solutions and the IBMSmartCloud Control Desk ITSM Solution.He has served in numerous strategy and productmanagement roles at IBM, Candle Corporation, andCompaq Computer Corp.. Rob has extensiveexperience in developing new market areas for ITservice management and cloud computing. Rob holdsa Master of Business Administration from theUniversity of Texas at Austin - The Red McCombsSchool of Business.SpeakersMurtuza
  3. 3. © 2012 IBM Corporation3Agenda• The importance of Software Asset Management• The realities of today’s environment• A three phase - self funding approach to SAM• Delivering an Enterprise App Store• Summary
  4. 4. © 2013 IBM Corporation4Align IT with the Business …IT Asset and Financial Management is an increasing focus for Clientswhen aligning IT with the Business Goals.Financial ManagementBusiness StrategyGovernanceService QualityInvestmentIT AssetManagement& ComplianceResourceAccounting &ChargebackOptimization
  5. 5. © 2013 IBM Corporation5Hardware Software Contracts/LicensesSoftware Asset Management is one of the most important key drivers tokeep company costs under control and within budgetSoftware Asset ManagementSW Cost TrendsHW Cost Trends Labor Cost Trends“Enterprises that begin an asset management program experience up to a30% reduction in costs the first year.. and continue savings of 5-10% for thenext 5 years” – GartnerIT Service ManagementIT Asset Management
  6. 6. © 2013 IBM Corporation6Is this your business today ?
  7. 7. © 2013 IBM Corporation7What is happening today – Previous survey results on audits and SAM maturityHas your company been audited by one ormore software companies forcompliance with software licensingagreements?What is the maturity level of your SAM program?Yes, once in the last two years. 31.1% (28)Initial (Ad Hoc) - Little control over what IT and softwareassets are being used and where 30.7% (27)Yes, two or more times in the last twoyears. 28.9% (26)Defined (Tracking Assets) - SAM processes exist aswell as tools and installation data 38.6% (34)No, but we have been alerted that an audit isforthcoming. 10% (9)Managed (Active Management) - Vision, policies,procedures, and tools are used to manage softwareasset life cycles 26.1% (23)No, we have not been audited or alerted of animpending audit. 30% (27)Optimized (Optimized Management) - Near real-timealignment with changing business needs. SAM is astrategic asset to overall businessobjectives. 4.5% (4)Source: InformationWeek WebCast “Has Anyone ever returned an Unused Software License”
  8. 8. © 2013 IBM Corporation8Phase 1Prepare for a Software license auditAre you still using labor andtime-intensive spreadsheetsto inventory what software isinstalled?Is the data usually inaccurateby the time that inventory iscompleted?Can you measure howsoftware is used or not-used?
  9. 9. © 2013 IBM Corporation9Phase 2:Extend software asset management to servers Manage assets on Microsoft Windows, UNIXand Linux servers Collect inventory and deployed softwarecapacity data in multiple distributed physicaland virtual environments, including VMWare Single software extends measuring licenseacross multiple vendors and licensing metrics Monitor software use and related growth toplan cost-effectively for future capacity needs Help make funds available for softwareprojects that keep your organizationcompetitive and give business units the valuethey expectDatacenterServers &Virtual ServersDistributedServers
  10. 10. © 2013 IBM Corporation10ROI of Software Asset ManagementHow IBM Software Asset Management Can Help:License reclamation: Customer reclaimed 80 licenses of Microsoft Visio where it wasn’t being usedand replaced it with free Visio reader.Cost avoidance: Customer thought they had 2,600 laptops they needed licenses for, but IEM’snetwork discovery and inventory capabilities found only 2,000 laptopsContinuous compliance, efficiency improvements: Customer reduced their routine softwarelicense reporting effort from 10 days down to 1 hour to produce reports during contract reviews withvendors like Microsoft.License reassignment: Customer denied internal purchase request of 100 additional copies of$150/seat terminal emulation software because their IEM SUA reports showed more than thatquantity deployed but not used.Legal risk management, cost avoidance: Customer used BigFix to prove actual licensecompliance for processor-based licenses after Microsoft auditors claimed they owed $7M. Uponfurther investigation, the BigFix tool was proven to be accurate whereas the Microsoft tool wasfound to be faulty.Risk management: Customer took 20 minutes to locate all p2p file sharing applications deployed ontheir 120,000 computers for removal according to corporate policy.
  11. 11. © 2013 IBM Corporation11Phase 3Manage all assets from procurement through retirementAuthorized Entitlements• Authorized assets and licenses are theinventory of record - populated via theprocurement process and otherbusiness processes• Assets/Software may or may not bedeployed and are central to managingpurchases, leases, warrantees, serviceagreements, stockrooms and more.Out of the Box Reconciliation• Linkage based on unique attributes, like serialnumber• Identification of ‘authorized’ Assets missing inDeployed Asset Inventory• Identification of Deployed Assets missing in‘authorized’ Asset Inventory• Comparison of attributes /specificationsIntegrationControl Desk
  12. 12. © 2013 IBM Corporation12Provide more value to your customersToday IT consumers are expecting a smart phone type experience for software deliveryI think we can getyou that app in 6-8 weeks
  13. 13. © 2013 IBM Corporation13Delivery an Enterprise App StoreAppStore look-and-feel for service catalog
  14. 14. © 2013 IBM Corporation14Deliver automated workflows for request, approval and licensingEnd User1.) End User Requests Software2.) Workflow Initiated. Checks License Entitlement.3.) Automatic or manual approvals based on policy.4.) Runbook calls Endpoint Manager to deploy Software5.) Software deployed to target.6.) Status & inventory information provided back to Endpoint Manager.7.) Software Usage Analysis is loaded into Control Desk for license auditControl DeskRunbooks12 34EndpointManager756Asset & CMDB LifecycleManagementApp StoreSoftware UseAnalysis
  15. 15. © 2013 IBM Corporation15Embracing the App Store model in your Software Asset Management strategy•Pain point:- Disconnected, time-consuming, error-prone processes to request, deploy and managesoftware assets.•Solution Description/Use case:- Provides a self-service user interface to Endpoint Manager clients that enables end users torequest software validated against their user type and SW license availability. Providesapproval workflows necessary to manage client requests for software.•Solution value:- Improved operations efficiency by automating request/fulfillment of software, includingsoftware inventory and license compliance.- Reduces errors in SW compliance tracking, as SW licenses are directly linked to thedeployment of SW to endpoints.- Provides approval workflows needed to validate client requests for software.
  16. 16. © 2013 IBM Corporation16Summary• Accelerate your journey to a more complete Software Asset Management solution– Phase 1 - Prepare for a Software license audit– Phase 2 - Extend software asset management to servers– Phase 3 - Manage all assets from procurement through retirement• Deliver an Enterprise App Store to improve customer service• For more information– Analyst whitepaper on SAM– IBM Endpoint Manager for Software Use Analysis– IBM SmartCloud Control Desk
  17. 17. © 2012 IBM Corporation17Acknowledgements, disclaimers and trademarks© Copyright IBM Corporation 2012. All rights reserved.The information contained in this publication is provided for informational purposes only. While efforts were made to verify thecompleteness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express orimplied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM withoutnotice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any othermaterials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations fromIBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBMsoftware.References in this publication to IBM products, programs or services do not imply that they will be made available in all countries in whichIBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretionbased on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in anyway. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken byyou will result in any specific sales, revenue growth, savings or other results. All statements regarding IBM future direction and intent aresubject to change or withdrawal without notice, and represent goals and objectives only.Information concerning non-IBM products and services was obtained from a supplier of those products and services. IBM has not testedthese products or services and cannot confirm the accuracy of performance, compatibility, or any other claims related to non-IBMproducts and services. Questions on the capabilities of non-IBM products and services should be addressed to the supplier of thoseproducts and services.All customer examples cited or described are presented as illustrations of the manner in which some customers have used IBM productsand the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer and will varydepending on individual customer configurations and conditions. Nothing contained in these materials is intended to, nor shall have theeffect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.Prices are suggested U.S. list prices and are subject to change without notice. Starting price may not include a hard drive, operatingsystem or other features. Contact your IBM representative or Business Partner for the most current pricing in your geography.IBM, the IBM logo,, Tivoli, the Tivoli logo, Tivoli Enterprise Console, Tivoli Storage Manager FastBack, and other IBM productsand services are trademarks or registered trademarks of International Business Machines Corporation in the United States, othercountries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademarksymbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information waspublished. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks isavailable on the Web at "Copyright and trademark information" at