Never hire a "Social Media Expert"
Upcoming SlideShare
Loading in...5
×
 

Never hire a "Social Media Expert"

on

  • 23,259 views

Presentation of the post Never Hire A “Social Media Expert” written by Tim Baker.

Presentation of the post Never Hire A “Social Media Expert” written by Tim Baker.
http://timbaker.info/never-hire-a-social-media-expert/

Statistics

Views

Total Views
23,259
Views on SlideShare
18,694
Embed Views
4,565

Actions

Likes
99
Downloads
671
Comments
16

95 Embeds 4,565

http://www.slideshare.net 1586
http://kinesismomentum.wordpress.com 435
http://www.anikageisel.de 338
http://nakedtokyo.typepad.com 187
http://www.labnol.org 168
http://www.yucezerey.com 156
http://www.saysaysay.de 141
http://eikasia.cz 140
http://mariussescu.ro 139
http://www.socialwave.com.ua 109
http://www.freetraffictip.com 84
http://jessicaamacdonald.blogspot.co.nz 82
http://anikageisel.posterous.com 77
http://www.fd.com 66
http://espiralinterativa.com 63
http://diocean.tistory.com 58
http://mario-grobholz.de 45
http://rosenkol.blogspot.nl 42
http://digitalfreak.posterous.com 36
http://www.mariussescu.ro 35
http://www.hacktrix.com 30
http://rosenkol.blogspot.com 30
http://jessicaamacdonald.blogspot.com 28
http://www.un-a-un.com 28
http://blog.grey.de 28
http://empreendedoreseinovadores.blogspot.com.br 25
http://www.romainpechard.com 23
http://comunicpasiuni.ro 22
http://empreendedoreseinovadores.blogspot.pt 22
http://notquitesuperhuman.blogspot.com 21
http://www.fpur.ru 18
http://timbaker.info 17
http://empreendedoreseinovadores.blogspot.com 16
http://jessicaamacdonald.blogspot.com.au 14
http://honzapav.cz 13
http://www.mktjr.com 13
http://mario-grobholz.myonid.de 12
http://fd.com 12
http://www.weqli.com 12
http://lrt.mmu.ac.uk 11
http://jessicaamacdonald.blogspot.co.uk 11
http://www.robertodiasduarte.com.br 10
http://www.olafmolenaar.com 10
http://blog.bernleckie.com 10
http://38.98.85.235 10
http://www.reclamepraat.nl 9
https://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com 9
http://socialmedianederland.com 8
http://smashingweb.ge6.org 8
http://orlakennedy.wordpress.com 8
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

110 of 16 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • expert advice. There are experts, they are the people who know more than us. If you don't know anything, that's a very low bar :)
    Are you sure you want to
    Your message goes here
    Processing…
  • Excellent presentation. Technology is always changing hence no one can claim that he is a social media expert.
    Are you sure you want to
    Your message goes here
    Processing…
  • @ Aygul : Thank you for your comment and your wishes !

    @ Katie I’m really sorry for that but ... I’m a ’he’ :) No seriously : for a presentation I think that using a ’he’ is the best way to simplificate it. If I used ’he/she’ on each slide it would be a mess :) But I shoud probably use ’they’ to include everyone.

    @ Ex Libris That’s true but the social media environment is a really fast growing environment. So ’learning’ is very important right now.
    For the ’measure’ I think that’s not considered for its true worth nowadays.

    Thanks for all your comments !
    Are you sure you want to
    Your message goes here
    Processing…
  • Hello Quentin,

    I totally agree with all of your points! Great presentation!

    Best Wishes in finding your perfect Job asap, Aygul
    Are you sure you want to
    Your message goes here
    Processing…
  • just wondering why your social media expert is a 'he'
    Are you sure you want to
    Your message goes here
    Processing…

110 of 16

Post Comment
Edit your comment

Never hire a "Social Media Expert" Never hire a "Social Media Expert" Presentation Transcript

  • NEVER HIRE A
    “SOCIAL MEDIA EXPERT”
    1
  • HOW TO CHOOSE YOUR FIRST/NEXT
    SOCIAL MEDIA
    EMPLOYEE
    ?
    2
  • HERE ARE SOME TIPSTO FIND YOUR WAY
    3
  • #1. THERE ARE NO
    “EXPERTS”
    IN SOCIAL MEDIA
    4
  • #1. THERE ARE NO
    “EXPERTS”
    IN SOCIAL MEDIA
    Yeah, guys, you can cheese !
    5
  • #1. THERE ARE NO
    “EXPERTS”
    IN SOCIAL MEDIA
    Your social media employee is ALWAYS learning
    6
  • #1. THERE ARE NO
    “EXPERTS”
    IN SOCIAL MEDIA
    and technology keeps on growing(really) quickly
    7
  • #1. THERE ARE NO
    “EXPERTS”
    IN SOCIAL MEDIA
    So, no! You can’t be an expert!
    8
  • #2. TWITTER FOLLOWERS
    AND FACEBOOK FANS
    ARE NOT A PROOF
    9
  • #2. TWITTER FOLLOWERS
    AND FACEBOOK FANS
    ARE NOT A PROOF
    Follower/Fan count ≠ Influence
    10
  • #1. TWITTER FOLLOWERS
    #2. TWITTER FOLLOWERS
    AND FACEBOOK FANS
    AND FACEBOOK FANS
    ARE NOT A PROOF
    ARE NOT A PROOF
    You don’t believe me?
    11
  • #1. TWITTER FOLLOWERS
    #2. TWITTER FOLLOWERS
    AND FACEBOOK FANS
    AND FACEBOOK FANS
    ARE NOT A PROOF
    ARE NOT A PROOF
    You don’t believe me?
    Look…
    12
  • #1. TWITTER FOLLOWERS
    #2. TWITTER FOLLOWERS
    AND FACEBOOK FANS
    AND FACEBOOK FANS
    ARE NOT A PROOF
    ARE NOT A PROOF
    13
  • #1. TWITTER FOLLOWERS
    #2. TWITTER FOLLOWERS
    AND FACEBOOK FANS
    AND FACEBOOK FANS
    ARE NOT A PROOF
    ARE NOT A PROOF
    THIS
    14
  • #1. TWITTER FOLLOWERS
    #2. TWITTER FOLLOWERS
    AND FACEBOOK FANS
    AND FACEBOOK FANS
    ARE NOT A PROOF
    ARE NOT A PROOF
    THIS
    4000+ followers forfacts about Justin Bieber
    15
  • #1. TWITTER FOLLOWERS
    #2. TWITTER FOLLOWERS
    AND FACEBOOK FANS
    AND FACEBOOK FANS
    ARE NOT A PROOF
    ARE NOT A PROOF
    Convinced?
    16
  • #3. SOCIAL MEDIA
    IS NOTHING NEW
    17
  • #3. SOCIAL MEDIA
    IS NOTHING NEW
    SOCIAL MEDIA* DIDN’T START WITH
    OR
    * Social media is just a buzzword … today
    18
  • #3. SOCIAL MEDIA
    IS NOTHING NEW
    SOCIAL MEDIA DIDN’T START WITH
    OR
    BEFORE THAT THERE WERE
    “NEW MEDIA”
    19
  • #3. SOCIAL MEDIA
    IS NOTHING NEW
    SOCIAL MEDIA DIDN’T START WITH
    OR
    BEFORE THAT THERE WERE
    “NEW MEDIA”
    AND BEFORE THERE WERE BBSes,
    USENET AND CHATROOMS
    20
  • #4. YOUR PERFECT MAN
    IS EVERYWHERE
    21
  • #4. YOUR PERFECT MAN
    IS EVERYWHERE
    THERE IS MORE THAN
    FACEBOOK, TWITTER AND HIS BLOG
    22
  • #4. YOUR PERFECT MAN
    IS EVERYWHERE
     HE HAS TO BE ENGAGED
    IN SEVERAL PLACES
    (not all of them of course)
    23
  • #5. BE ON THE LOOKOUT FOR
    “THE CONSTANT MARKETER”
    24
  • #5. BE ON THE LOOKOUT FOR
    “THE CONSTANT MARKETER”
    GO.
    SEE HIM IN ACTION
    FOLLOW HIM (for example)
    25
  • #5. BE ON THE LOOKOUT FOR
    “THE CONSTANT MARKETER”
    THEN IF YOU RECEIVED THIS :
    26
  • #5. BE ON THE LOOKOUT FOR
    “THE CONSTANT MARKETER”
    OR THIS :
    RUN !
    (or just delete his application)
    27
  • #6. ASK HIM HOW
    HE MEASURE
    SOCIAL MEDIA SUCCESS
    28
  • #6. ASK HIM HOW HE MEASURE
    SOCIAL MEDIA SUCCESS
    IF HE HAS THIS LOOK
    29
  • #6. ASK HIM HOW HE MEASURE
    SOCIAL MEDIA SUCCESS
    30
  • #6. ASK HIM HOW HE MEASURE
    SOCIAL MEDIA SUCCESS
    MOVE ON.
    YOU HAVETO MEASURE IT.
    31
  • #7. “ WHAT’S YOUR
    FAVORITE CASE STUDIES ? ”
    32
  • #7. “ WHAT’S YOUR
    FAVORITE CASE STUDIES ? ”
    MANY COMPANIES HAVE DONE SOME REALLY GREAT THINGS
    33
  • #7. “ WHAT’S YOUR
    FAVORITE CASE STUDIES ? ”
    USED PHOTO TAGGING
    CREATED A PARTNERSHIP WITH
    …REMEMBER THERE IS NOT JUST
    34
  • #7. “ WHAT’S YOUR
    FAVORITE CASE STUDIES ? ”
    HE HAS TO KNOW SOME OF THEM !
    35
  • NOW YOU CAN FIND YOUR TRUE “ROCK STAR”
    36
  • NOW YOU CAN FIND YOUR TRUE “ROCK STAR”
    No it’s not a real rock star…
    37
  • NOW YOU CAN FIND YOUR TRUE “ROCK STAR”
    No it’s not a real rock star…
    Find a real one !
    38
  • REMEMBER 1# THERE ARE NO “EXPERTS” 2# FOLLOWERS & FANS ARE NOT A PROOF 3# SOCIAL MEDIA IS NOTHING NEW 4# HE HAS TO BE EVERYWHERE 5# LOOKOUT FOR “THE CONSTANT MARKETER” 6# MEASURE THE SOCIAL MEDIA SUCCESS 7# A CULTURE OF CREATIVE USES
    39
  • THANKS !
    40
    THIS WAS THE PRESENTATION OF “ NEVER HIRE A SOCIAL MEDIA EXPERT ”
    BY QUENTIN CHARLIER
    @QUENTIN_BE
    [PS FOR BELGIANS: I’M LOOKING FOR A JOB]
    http://be.linkedin.com/in/charlierquentin
  • THANKS !
    41
    TO TIM BAKER FOR HIS AGREEMENT FOR USING HIS ORIGINAL POST
    http://timbaker.info/never-hire-a-social-media-expert/
    AND TO JESSE DESJARDINS FOR HIS ADVICES
    http://www.slideshare.net/GlobalGossip/steal-this-presentation-5038209
    @IAmTimBaker
    @JESSEDEE
  • CREDITS
    http://www.flickr.com/photos/brunkfordbraun/408428562/
    http://www.flickr.com/photos/paulm/1584418819/
    http://www.flickr.com/photos/chris_gin/2570023520/
    http://commons.wikimedia.org/wiki/File:STS-83_crew.jpg
    http://www.flickr.com/photos/whatcouldgowrong/4608963722/
    http://www.flickr.com/photos/quas/432512/
    http://www.flickr.com/photos/raster/3380860520/
    http://www.flickr.com/photos/glennji/3558118429/
    http://www.flickr.com/photos/garlandcannon/4558340132/
    http://www.flickr.com/photos/franciscoferreira/3982375940
    http://www.flickr.com/photos/jamescridland/613445810/
    http://www.flickr.com/photos/pedrosz/2243862024/
    http://theconversationprism.com/
    http://www.flickr.com/photos/supagroova/4826384370/
    http://www.flickr.com/photos/nostri-imago/4439636726/
    http://www.flickr.com/photos/85182154@N00/47990691/
    http://www.flickr.com/photos/betobeto/2179931746/
    http://www.flickr.com/photos/_sk/4682365343/in/photostream/
    http://www.flickr.com/photos/28747587@N00/906102384/
    http://www.flickr.com/photos/dave_apple/486188903/
    http://www.flickr.com/photos/karamanis/1107230152/
    42