NEVER HIRE A<br />“SOCIAL MEDIA EXPERT”<br />1<br />
HOW TO CHOOSE YOUR FIRST/NEXT<br />SOCIAL MEDIA<br />EMPLOYEE<br />?<br />2<br />
HERE ARE SOME TIPSTO FIND YOUR WAY<br />3<br />
#1. THERE ARE NO<br />“EXPERTS”<br />IN SOCIAL MEDIA<br />4<br />
#1. THERE ARE NO<br />“EXPERTS”<br />IN SOCIAL MEDIA<br />Yeah, guys, you can cheese !<br />5<br />
#1. THERE ARE NO<br />“EXPERTS”<br />IN SOCIAL MEDIA<br />Your social media employee is ALWAYS learning<br />6<br />
#1. THERE ARE NO<br />“EXPERTS”<br />IN SOCIAL MEDIA<br />and technology keeps on growing(really) quickly<br />7<br />
#1. THERE ARE NO<br />“EXPERTS”<br />IN SOCIAL MEDIA<br />So, no! You can’t be an expert!<br />8<br />
#2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />9<br />
#2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />Follower/Fan count ≠ Influence<br />10<br />
#1. TWITTER FOLLOWERS<br />#2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />A...
#1. TWITTER FOLLOWERS<br />#2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />A...
#1. TWITTER FOLLOWERS<br />#2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />A...
#1. TWITTER FOLLOWERS<br />#2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />A...
#1. TWITTER FOLLOWERS<br />#2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />A...
#1. TWITTER FOLLOWERS<br />#2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />A...
#3. SOCIAL MEDIA<br />IS NOTHING NEW<br />17<br />
#3. SOCIAL MEDIA<br />IS NOTHING NEW<br />SOCIAL MEDIA* DIDN’T START WITH<br />OR<br />* Social media is just a buzzword …...
#3. SOCIAL MEDIA<br />IS NOTHING NEW<br />SOCIAL MEDIA DIDN’T START WITH<br />OR<br />BEFORE THAT THERE WERE<br />“NEW MED...
#3. SOCIAL MEDIA<br />IS NOTHING NEW<br />SOCIAL MEDIA DIDN’T START WITH<br />OR<br />BEFORE THAT THERE WERE<br />“NEW MED...
#4. YOUR PERFECT MAN<br />IS EVERYWHERE<br />21<br />
#4. YOUR PERFECT MAN<br />IS EVERYWHERE<br />THERE IS MORE THAN <br />FACEBOOK, TWITTER AND HIS BLOG<br />22<br />
#4. YOUR PERFECT MAN<br />IS EVERYWHERE<br /> HE HAS TO BE ENGAGED<br />IN SEVERAL PLACES<br />(not all of them of course...
#5. BE ON THE LOOKOUT FOR<br />“THE CONSTANT MARKETER”<br />24<br />
#5. BE ON THE LOOKOUT FOR<br />“THE CONSTANT MARKETER”<br />GO.<br />SEE HIM IN ACTION<br />FOLLOW HIM (for example)<br />...
#5. BE ON THE LOOKOUT FOR<br />“THE CONSTANT MARKETER”<br />THEN IF YOU RECEIVED THIS :<br />26<br />
#5. BE ON THE LOOKOUT FOR<br />“THE CONSTANT MARKETER”<br />OR THIS : <br />RUN ! <br />(or just delete his application)<b...
#6. ASK HIM HOW <br />HE MEASURE<br />SOCIAL MEDIA SUCCESS<br />28<br />
#6. ASK HIM HOW HE MEASURE<br />SOCIAL MEDIA SUCCESS<br />IF HE HAS THIS LOOK<br />29<br />
#6. ASK HIM HOW HE MEASURE<br />SOCIAL MEDIA SUCCESS<br />30<br />
#6. ASK HIM HOW HE MEASURE<br />SOCIAL MEDIA SUCCESS<br />MOVE ON.<br />YOU HAVETO MEASURE IT.<br />31<br />
#7. “ WHAT’S YOUR<br />FAVORITE CASE STUDIES ? ”<br />32<br />
#7. “ WHAT’S YOUR<br />FAVORITE CASE STUDIES ? ”<br />MANY COMPANIES HAVE DONE SOME REALLY GREAT THINGS<br />33<br />
#7. “ WHAT’S YOUR<br />FAVORITE CASE STUDIES ? ”<br />      USED                     PHOTO TAGGING<br />CREATED A PARTNERS...
#7. “ WHAT’S YOUR<br />FAVORITE CASE STUDIES ? ”<br />HE HAS TO KNOW SOME OF THEM !<br />35<br />
NOW YOU CAN FIND YOUR TRUE “ROCK STAR”<br />36<br />
NOW YOU CAN FIND YOUR TRUE “ROCK STAR”<br />No it’s not a real rock star…<br />37<br />
NOW YOU CAN FIND YOUR TRUE “ROCK STAR”<br />No it’s not a real rock star…<br />Find a real one !<br />38<br />
REMEMBER     1# THERE ARE NO “EXPERTS”     2# FOLLOWERS & FANS ARE NOT A PROOF     3# SOCIAL MEDIA IS NOTHING NEW     4# H...
THANKS !<br />40<br />THIS WAS THE PRESENTATION OF “ NEVER HIRE A SOCIAL MEDIA EXPERT ”<br />BY QUENTIN CHARLIER<br />@QUE...
THANKS !<br />41<br />TO TIM BAKER FOR HIS AGREEMENT FOR USING HIS ORIGINAL POST<br />http://timbaker.info/never-hire-a-so...
CREDITS<br />http://www.flickr.com/photos/brunkfordbraun/408428562/<br />http://www.flickr.com/photos/paulm/1584418819/<br...
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Never hire a "Social Media Expert"

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Presentation of the post Never Hire A “Social Media Expert” written by Tim Baker.
http://timbaker.info/never-hire-a-social-media-expert/

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Never hire a "Social Media Expert"

  1. 1. NEVER HIRE A<br />“SOCIAL MEDIA EXPERT”<br />1<br />
  2. 2. HOW TO CHOOSE YOUR FIRST/NEXT<br />SOCIAL MEDIA<br />EMPLOYEE<br />?<br />2<br />
  3. 3. HERE ARE SOME TIPSTO FIND YOUR WAY<br />3<br />
  4. 4. #1. THERE ARE NO<br />“EXPERTS”<br />IN SOCIAL MEDIA<br />4<br />
  5. 5. #1. THERE ARE NO<br />“EXPERTS”<br />IN SOCIAL MEDIA<br />Yeah, guys, you can cheese !<br />5<br />
  6. 6. #1. THERE ARE NO<br />“EXPERTS”<br />IN SOCIAL MEDIA<br />Your social media employee is ALWAYS learning<br />6<br />
  7. 7. #1. THERE ARE NO<br />“EXPERTS”<br />IN SOCIAL MEDIA<br />and technology keeps on growing(really) quickly<br />7<br />
  8. 8. #1. THERE ARE NO<br />“EXPERTS”<br />IN SOCIAL MEDIA<br />So, no! You can’t be an expert!<br />8<br />
  9. 9. #2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />9<br />
  10. 10. #2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />Follower/Fan count ≠ Influence<br />10<br />
  11. 11. #1. TWITTER FOLLOWERS<br />#2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />ARE NOT A PROOF<br />You don’t believe me?<br />11<br />
  12. 12. #1. TWITTER FOLLOWERS<br />#2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />ARE NOT A PROOF<br />You don’t believe me?<br />Look…<br />12<br />
  13. 13. #1. TWITTER FOLLOWERS<br />#2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />ARE NOT A PROOF<br />13<br />
  14. 14. #1. TWITTER FOLLOWERS<br />#2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />ARE NOT A PROOF<br />THIS<br />14<br />
  15. 15. #1. TWITTER FOLLOWERS<br />#2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />ARE NOT A PROOF<br />THIS<br />4000+ followers forfacts about Justin Bieber<br />15<br />
  16. 16. #1. TWITTER FOLLOWERS<br />#2. TWITTER FOLLOWERS<br />AND FACEBOOK FANS<br />AND FACEBOOK FANS<br />ARE NOT A PROOF<br />ARE NOT A PROOF<br />Convinced?<br />16<br />
  17. 17. #3. SOCIAL MEDIA<br />IS NOTHING NEW<br />17<br />
  18. 18. #3. SOCIAL MEDIA<br />IS NOTHING NEW<br />SOCIAL MEDIA* DIDN’T START WITH<br />OR<br />* Social media is just a buzzword … today<br />18<br />
  19. 19. #3. SOCIAL MEDIA<br />IS NOTHING NEW<br />SOCIAL MEDIA DIDN’T START WITH<br />OR<br />BEFORE THAT THERE WERE<br />“NEW MEDIA”<br />19<br />
  20. 20. #3. SOCIAL MEDIA<br />IS NOTHING NEW<br />SOCIAL MEDIA DIDN’T START WITH<br />OR<br />BEFORE THAT THERE WERE<br />“NEW MEDIA”<br />AND BEFORE THERE WERE BBSes,<br />USENET AND CHATROOMS<br />20<br />
  21. 21. #4. YOUR PERFECT MAN<br />IS EVERYWHERE<br />21<br />
  22. 22. #4. YOUR PERFECT MAN<br />IS EVERYWHERE<br />THERE IS MORE THAN <br />FACEBOOK, TWITTER AND HIS BLOG<br />22<br />
  23. 23. #4. YOUR PERFECT MAN<br />IS EVERYWHERE<br /> HE HAS TO BE ENGAGED<br />IN SEVERAL PLACES<br />(not all of them of course)<br />23<br />
  24. 24. #5. BE ON THE LOOKOUT FOR<br />“THE CONSTANT MARKETER”<br />24<br />
  25. 25. #5. BE ON THE LOOKOUT FOR<br />“THE CONSTANT MARKETER”<br />GO.<br />SEE HIM IN ACTION<br />FOLLOW HIM (for example)<br />25<br />
  26. 26. #5. BE ON THE LOOKOUT FOR<br />“THE CONSTANT MARKETER”<br />THEN IF YOU RECEIVED THIS :<br />26<br />
  27. 27. #5. BE ON THE LOOKOUT FOR<br />“THE CONSTANT MARKETER”<br />OR THIS : <br />RUN ! <br />(or just delete his application)<br />27<br />
  28. 28. #6. ASK HIM HOW <br />HE MEASURE<br />SOCIAL MEDIA SUCCESS<br />28<br />
  29. 29. #6. ASK HIM HOW HE MEASURE<br />SOCIAL MEDIA SUCCESS<br />IF HE HAS THIS LOOK<br />29<br />
  30. 30. #6. ASK HIM HOW HE MEASURE<br />SOCIAL MEDIA SUCCESS<br />30<br />
  31. 31. #6. ASK HIM HOW HE MEASURE<br />SOCIAL MEDIA SUCCESS<br />MOVE ON.<br />YOU HAVETO MEASURE IT.<br />31<br />
  32. 32. #7. “ WHAT’S YOUR<br />FAVORITE CASE STUDIES ? ”<br />32<br />
  33. 33. #7. “ WHAT’S YOUR<br />FAVORITE CASE STUDIES ? ”<br />MANY COMPANIES HAVE DONE SOME REALLY GREAT THINGS<br />33<br />
  34. 34. #7. “ WHAT’S YOUR<br />FAVORITE CASE STUDIES ? ”<br /> USED PHOTO TAGGING<br />CREATED A PARTNERSHIP WITH<br />…REMEMBER THERE IS NOT JUST<br />34<br />
  35. 35. #7. “ WHAT’S YOUR<br />FAVORITE CASE STUDIES ? ”<br />HE HAS TO KNOW SOME OF THEM !<br />35<br />
  36. 36. NOW YOU CAN FIND YOUR TRUE “ROCK STAR”<br />36<br />
  37. 37. NOW YOU CAN FIND YOUR TRUE “ROCK STAR”<br />No it’s not a real rock star…<br />37<br />
  38. 38. NOW YOU CAN FIND YOUR TRUE “ROCK STAR”<br />No it’s not a real rock star…<br />Find a real one !<br />38<br />
  39. 39. REMEMBER 1# THERE ARE NO “EXPERTS” 2# FOLLOWERS & FANS ARE NOT A PROOF 3# SOCIAL MEDIA IS NOTHING NEW 4# HE HAS TO BE EVERYWHERE 5# LOOKOUT FOR “THE CONSTANT MARKETER” 6# MEASURE THE SOCIAL MEDIA SUCCESS 7# A CULTURE OF CREATIVE USES<br />39<br />
  40. 40. THANKS !<br />40<br />THIS WAS THE PRESENTATION OF “ NEVER HIRE A SOCIAL MEDIA EXPERT ”<br />BY QUENTIN CHARLIER<br />@QUENTIN_BE <br />[PS FOR BELGIANS: I’M LOOKING FOR A JOB]<br />http://be.linkedin.com/in/charlierquentin<br />
  41. 41. THANKS !<br />41<br />TO TIM BAKER FOR HIS AGREEMENT FOR USING HIS ORIGINAL POST<br />http://timbaker.info/never-hire-a-social-media-expert/<br />AND TO JESSE DESJARDINS FOR HIS ADVICES <br />http://www.slideshare.net/GlobalGossip/steal-this-presentation-5038209<br />@IAmTimBaker<br />@JESSEDEE<br />
  42. 42. CREDITS<br />http://www.flickr.com/photos/brunkfordbraun/408428562/<br />http://www.flickr.com/photos/paulm/1584418819/<br />http://www.flickr.com/photos/chris_gin/2570023520/<br />http://commons.wikimedia.org/wiki/File:STS-83_crew.jpg<br />http://www.flickr.com/photos/whatcouldgowrong/4608963722/<br />http://www.flickr.com/photos/quas/432512/<br />http://www.flickr.com/photos/raster/3380860520/<br />http://www.flickr.com/photos/glennji/3558118429/<br />http://www.flickr.com/photos/garlandcannon/4558340132/<br />http://www.flickr.com/photos/franciscoferreira/3982375940<br />http://www.flickr.com/photos/jamescridland/613445810/<br />http://www.flickr.com/photos/pedrosz/2243862024/<br />http://theconversationprism.com/<br />http://www.flickr.com/photos/supagroova/4826384370/<br />http://www.flickr.com/photos/nostri-imago/4439636726/<br />http://www.flickr.com/photos/85182154@N00/47990691/<br />http://www.flickr.com/photos/betobeto/2179931746/<br />http://www.flickr.com/photos/_sk/4682365343/in/photostream/<br />http://www.flickr.com/photos/28747587@N00/906102384/<br />http://www.flickr.com/photos/dave_apple/486188903/<br />http://www.flickr.com/photos/karamanis/1107230152/<br />42<br />
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