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Never hire a "Social Media Expert"
 

Never hire a "Social Media Expert"

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Presentation of the post Never Hire A “Social Media Expert” written by Tim Baker.

Presentation of the post Never Hire A “Social Media Expert” written by Tim Baker.
http://timbaker.info/never-hire-a-social-media-expert/

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  • Full Name Full Name Comment goes here.
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  • expert advice. There are experts, they are the people who know more than us. If you don't know anything, that's a very low bar :)
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  • Excellent presentation. Technology is always changing hence no one can claim that he is a social media expert.
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  • @ Aygul : Thank you for your comment and your wishes !

    @ Katie I’m really sorry for that but ... I’m a ’he’ :) No seriously : for a presentation I think that using a ’he’ is the best way to simplificate it. If I used ’he/she’ on each slide it would be a mess :) But I shoud probably use ’they’ to include everyone.

    @ Ex Libris That’s true but the social media environment is a really fast growing environment. So ’learning’ is very important right now.
    For the ’measure’ I think that’s not considered for its true worth nowadays.

    Thanks for all your comments !
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  • Hello Quentin,

    I totally agree with all of your points! Great presentation!

    Best Wishes in finding your perfect Job asap, Aygul
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  • just wondering why your social media expert is a 'he'
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    Never hire a "Social Media Expert" Never hire a "Social Media Expert" Presentation Transcript

    • NEVER HIRE A
      “SOCIAL MEDIA EXPERT”
      1
    • HOW TO CHOOSE YOUR FIRST/NEXT
      SOCIAL MEDIA
      EMPLOYEE
      ?
      2
    • HERE ARE SOME TIPSTO FIND YOUR WAY
      3
    • #1. THERE ARE NO
      “EXPERTS”
      IN SOCIAL MEDIA
      4
    • #1. THERE ARE NO
      “EXPERTS”
      IN SOCIAL MEDIA
      Yeah, guys, you can cheese !
      5
    • #1. THERE ARE NO
      “EXPERTS”
      IN SOCIAL MEDIA
      Your social media employee is ALWAYS learning
      6
    • #1. THERE ARE NO
      “EXPERTS”
      IN SOCIAL MEDIA
      and technology keeps on growing(really) quickly
      7
    • #1. THERE ARE NO
      “EXPERTS”
      IN SOCIAL MEDIA
      So, no! You can’t be an expert!
      8
    • #2. TWITTER FOLLOWERS
      AND FACEBOOK FANS
      ARE NOT A PROOF
      9
    • #2. TWITTER FOLLOWERS
      AND FACEBOOK FANS
      ARE NOT A PROOF
      Follower/Fan count ≠ Influence
      10
    • #1. TWITTER FOLLOWERS
      #2. TWITTER FOLLOWERS
      AND FACEBOOK FANS
      AND FACEBOOK FANS
      ARE NOT A PROOF
      ARE NOT A PROOF
      You don’t believe me?
      11
    • #1. TWITTER FOLLOWERS
      #2. TWITTER FOLLOWERS
      AND FACEBOOK FANS
      AND FACEBOOK FANS
      ARE NOT A PROOF
      ARE NOT A PROOF
      You don’t believe me?
      Look…
      12
    • #1. TWITTER FOLLOWERS
      #2. TWITTER FOLLOWERS
      AND FACEBOOK FANS
      AND FACEBOOK FANS
      ARE NOT A PROOF
      ARE NOT A PROOF
      13
    • #1. TWITTER FOLLOWERS
      #2. TWITTER FOLLOWERS
      AND FACEBOOK FANS
      AND FACEBOOK FANS
      ARE NOT A PROOF
      ARE NOT A PROOF
      THIS
      14
    • #1. TWITTER FOLLOWERS
      #2. TWITTER FOLLOWERS
      AND FACEBOOK FANS
      AND FACEBOOK FANS
      ARE NOT A PROOF
      ARE NOT A PROOF
      THIS
      4000+ followers forfacts about Justin Bieber
      15
    • #1. TWITTER FOLLOWERS
      #2. TWITTER FOLLOWERS
      AND FACEBOOK FANS
      AND FACEBOOK FANS
      ARE NOT A PROOF
      ARE NOT A PROOF
      Convinced?
      16
    • #3. SOCIAL MEDIA
      IS NOTHING NEW
      17
    • #3. SOCIAL MEDIA
      IS NOTHING NEW
      SOCIAL MEDIA* DIDN’T START WITH
      OR
      * Social media is just a buzzword … today
      18
    • #3. SOCIAL MEDIA
      IS NOTHING NEW
      SOCIAL MEDIA DIDN’T START WITH
      OR
      BEFORE THAT THERE WERE
      “NEW MEDIA”
      19
    • #3. SOCIAL MEDIA
      IS NOTHING NEW
      SOCIAL MEDIA DIDN’T START WITH
      OR
      BEFORE THAT THERE WERE
      “NEW MEDIA”
      AND BEFORE THERE WERE BBSes,
      USENET AND CHATROOMS
      20
    • #4. YOUR PERFECT MAN
      IS EVERYWHERE
      21
    • #4. YOUR PERFECT MAN
      IS EVERYWHERE
      THERE IS MORE THAN
      FACEBOOK, TWITTER AND HIS BLOG
      22
    • #4. YOUR PERFECT MAN
      IS EVERYWHERE
       HE HAS TO BE ENGAGED
      IN SEVERAL PLACES
      (not all of them of course)
      23
    • #5. BE ON THE LOOKOUT FOR
      “THE CONSTANT MARKETER”
      24
    • #5. BE ON THE LOOKOUT FOR
      “THE CONSTANT MARKETER”
      GO.
      SEE HIM IN ACTION
      FOLLOW HIM (for example)
      25
    • #5. BE ON THE LOOKOUT FOR
      “THE CONSTANT MARKETER”
      THEN IF YOU RECEIVED THIS :
      26
    • #5. BE ON THE LOOKOUT FOR
      “THE CONSTANT MARKETER”
      OR THIS :
      RUN !
      (or just delete his application)
      27
    • #6. ASK HIM HOW
      HE MEASURE
      SOCIAL MEDIA SUCCESS
      28
    • #6. ASK HIM HOW HE MEASURE
      SOCIAL MEDIA SUCCESS
      IF HE HAS THIS LOOK
      29
    • #6. ASK HIM HOW HE MEASURE
      SOCIAL MEDIA SUCCESS
      30
    • #6. ASK HIM HOW HE MEASURE
      SOCIAL MEDIA SUCCESS
      MOVE ON.
      YOU HAVETO MEASURE IT.
      31
    • #7. “ WHAT’S YOUR
      FAVORITE CASE STUDIES ? ”
      32
    • #7. “ WHAT’S YOUR
      FAVORITE CASE STUDIES ? ”
      MANY COMPANIES HAVE DONE SOME REALLY GREAT THINGS
      33
    • #7. “ WHAT’S YOUR
      FAVORITE CASE STUDIES ? ”
      USED PHOTO TAGGING
      CREATED A PARTNERSHIP WITH
      …REMEMBER THERE IS NOT JUST
      34
    • #7. “ WHAT’S YOUR
      FAVORITE CASE STUDIES ? ”
      HE HAS TO KNOW SOME OF THEM !
      35
    • NOW YOU CAN FIND YOUR TRUE “ROCK STAR”
      36
    • NOW YOU CAN FIND YOUR TRUE “ROCK STAR”
      No it’s not a real rock star…
      37
    • NOW YOU CAN FIND YOUR TRUE “ROCK STAR”
      No it’s not a real rock star…
      Find a real one !
      38
    • REMEMBER 1# THERE ARE NO “EXPERTS” 2# FOLLOWERS & FANS ARE NOT A PROOF 3# SOCIAL MEDIA IS NOTHING NEW 4# HE HAS TO BE EVERYWHERE 5# LOOKOUT FOR “THE CONSTANT MARKETER” 6# MEASURE THE SOCIAL MEDIA SUCCESS 7# A CULTURE OF CREATIVE USES
      39
    • THANKS !
      40
      THIS WAS THE PRESENTATION OF “ NEVER HIRE A SOCIAL MEDIA EXPERT ”
      BY QUENTIN CHARLIER
      @QUENTIN_BE
      [PS FOR BELGIANS: I’M LOOKING FOR A JOB]
      http://be.linkedin.com/in/charlierquentin
    • THANKS !
      41
      TO TIM BAKER FOR HIS AGREEMENT FOR USING HIS ORIGINAL POST
      http://timbaker.info/never-hire-a-social-media-expert/
      AND TO JESSE DESJARDINS FOR HIS ADVICES
      http://www.slideshare.net/GlobalGossip/steal-this-presentation-5038209
      @IAmTimBaker
      @JESSEDEE
    • CREDITS
      http://www.flickr.com/photos/brunkfordbraun/408428562/
      http://www.flickr.com/photos/paulm/1584418819/
      http://www.flickr.com/photos/chris_gin/2570023520/
      http://commons.wikimedia.org/wiki/File:STS-83_crew.jpg
      http://www.flickr.com/photos/whatcouldgowrong/4608963722/
      http://www.flickr.com/photos/quas/432512/
      http://www.flickr.com/photos/raster/3380860520/
      http://www.flickr.com/photos/glennji/3558118429/
      http://www.flickr.com/photos/garlandcannon/4558340132/
      http://www.flickr.com/photos/franciscoferreira/3982375940
      http://www.flickr.com/photos/jamescridland/613445810/
      http://www.flickr.com/photos/pedrosz/2243862024/
      http://theconversationprism.com/
      http://www.flickr.com/photos/supagroova/4826384370/
      http://www.flickr.com/photos/nostri-imago/4439636726/
      http://www.flickr.com/photos/85182154@N00/47990691/
      http://www.flickr.com/photos/betobeto/2179931746/
      http://www.flickr.com/photos/_sk/4682365343/in/photostream/
      http://www.flickr.com/photos/28747587@N00/906102384/
      http://www.flickr.com/photos/dave_apple/486188903/
      http://www.flickr.com/photos/karamanis/1107230152/
      42