Never hire a "Social Media Expert"
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Never hire a "Social Media Expert"

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Presentation of the post Never Hire A “Social Media Expert” written by Tim Baker....

Presentation of the post Never Hire A “Social Media Expert” written by Tim Baker.
http://timbaker.info/never-hire-a-social-media-expert/

More in: Technology
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  • expert advice. There are experts, they are the people who know more than us. If you don't know anything, that's a very low bar :)
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  • Excellent presentation. Technology is always changing hence no one can claim that he is a social media expert.
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  • @ Aygul : Thank you for your comment and your wishes !

    @ Katie I’m really sorry for that but ... I’m a ’he’ :) No seriously : for a presentation I think that using a ’he’ is the best way to simplificate it. If I used ’he/she’ on each slide it would be a mess :) But I shoud probably use ’they’ to include everyone.

    @ Ex Libris That’s true but the social media environment is a really fast growing environment. So ’learning’ is very important right now.
    For the ’measure’ I think that’s not considered for its true worth nowadays.

    Thanks for all your comments !
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  • Hello Quentin,

    I totally agree with all of your points! Great presentation!

    Best Wishes in finding your perfect Job asap, Aygul
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  • just wondering why your social media expert is a 'he'
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Transcript

  • 1. NEVER HIRE A
    “SOCIAL MEDIA EXPERT”
    1
  • 2. HOW TO CHOOSE YOUR FIRST/NEXT
    SOCIAL MEDIA
    EMPLOYEE
    ?
    2
  • 3. HERE ARE SOME TIPSTO FIND YOUR WAY
    3
  • 4. #1. THERE ARE NO
    “EXPERTS”
    IN SOCIAL MEDIA
    4
  • 5. #1. THERE ARE NO
    “EXPERTS”
    IN SOCIAL MEDIA
    Yeah, guys, you can cheese !
    5
  • 6. #1. THERE ARE NO
    “EXPERTS”
    IN SOCIAL MEDIA
    Your social media employee is ALWAYS learning
    6
  • 7. #1. THERE ARE NO
    “EXPERTS”
    IN SOCIAL MEDIA
    and technology keeps on growing(really) quickly
    7
  • 8. #1. THERE ARE NO
    “EXPERTS”
    IN SOCIAL MEDIA
    So, no! You can’t be an expert!
    8
  • 9. #2. TWITTER FOLLOWERS
    AND FACEBOOK FANS
    ARE NOT A PROOF
    9
  • 10. #2. TWITTER FOLLOWERS
    AND FACEBOOK FANS
    ARE NOT A PROOF
    Follower/Fan count ≠ Influence
    10
  • 11. #1. TWITTER FOLLOWERS
    #2. TWITTER FOLLOWERS
    AND FACEBOOK FANS
    AND FACEBOOK FANS
    ARE NOT A PROOF
    ARE NOT A PROOF
    You don’t believe me?
    11
  • 12. #1. TWITTER FOLLOWERS
    #2. TWITTER FOLLOWERS
    AND FACEBOOK FANS
    AND FACEBOOK FANS
    ARE NOT A PROOF
    ARE NOT A PROOF
    You don’t believe me?
    Look…
    12
  • 13. #1. TWITTER FOLLOWERS
    #2. TWITTER FOLLOWERS
    AND FACEBOOK FANS
    AND FACEBOOK FANS
    ARE NOT A PROOF
    ARE NOT A PROOF
    13
  • 14. #1. TWITTER FOLLOWERS
    #2. TWITTER FOLLOWERS
    AND FACEBOOK FANS
    AND FACEBOOK FANS
    ARE NOT A PROOF
    ARE NOT A PROOF
    THIS
    14
  • 15. #1. TWITTER FOLLOWERS
    #2. TWITTER FOLLOWERS
    AND FACEBOOK FANS
    AND FACEBOOK FANS
    ARE NOT A PROOF
    ARE NOT A PROOF
    THIS
    4000+ followers forfacts about Justin Bieber
    15
  • 16. #1. TWITTER FOLLOWERS
    #2. TWITTER FOLLOWERS
    AND FACEBOOK FANS
    AND FACEBOOK FANS
    ARE NOT A PROOF
    ARE NOT A PROOF
    Convinced?
    16
  • 17. #3. SOCIAL MEDIA
    IS NOTHING NEW
    17
  • 18. #3. SOCIAL MEDIA
    IS NOTHING NEW
    SOCIAL MEDIA* DIDN’T START WITH
    OR
    * Social media is just a buzzword … today
    18
  • 19. #3. SOCIAL MEDIA
    IS NOTHING NEW
    SOCIAL MEDIA DIDN’T START WITH
    OR
    BEFORE THAT THERE WERE
    “NEW MEDIA”
    19
  • 20. #3. SOCIAL MEDIA
    IS NOTHING NEW
    SOCIAL MEDIA DIDN’T START WITH
    OR
    BEFORE THAT THERE WERE
    “NEW MEDIA”
    AND BEFORE THERE WERE BBSes,
    USENET AND CHATROOMS
    20
  • 21. #4. YOUR PERFECT MAN
    IS EVERYWHERE
    21
  • 22. #4. YOUR PERFECT MAN
    IS EVERYWHERE
    THERE IS MORE THAN
    FACEBOOK, TWITTER AND HIS BLOG
    22
  • 23. #4. YOUR PERFECT MAN
    IS EVERYWHERE
     HE HAS TO BE ENGAGED
    IN SEVERAL PLACES
    (not all of them of course)
    23
  • 24. #5. BE ON THE LOOKOUT FOR
    “THE CONSTANT MARKETER”
    24
  • 25. #5. BE ON THE LOOKOUT FOR
    “THE CONSTANT MARKETER”
    GO.
    SEE HIM IN ACTION
    FOLLOW HIM (for example)
    25
  • 26. #5. BE ON THE LOOKOUT FOR
    “THE CONSTANT MARKETER”
    THEN IF YOU RECEIVED THIS :
    26
  • 27. #5. BE ON THE LOOKOUT FOR
    “THE CONSTANT MARKETER”
    OR THIS :
    RUN !
    (or just delete his application)
    27
  • 28. #6. ASK HIM HOW
    HE MEASURE
    SOCIAL MEDIA SUCCESS
    28
  • 29. #6. ASK HIM HOW HE MEASURE
    SOCIAL MEDIA SUCCESS
    IF HE HAS THIS LOOK
    29
  • 30. #6. ASK HIM HOW HE MEASURE
    SOCIAL MEDIA SUCCESS
    30
  • 31. #6. ASK HIM HOW HE MEASURE
    SOCIAL MEDIA SUCCESS
    MOVE ON.
    YOU HAVETO MEASURE IT.
    31
  • 32. #7. “ WHAT’S YOUR
    FAVORITE CASE STUDIES ? ”
    32
  • 33. #7. “ WHAT’S YOUR
    FAVORITE CASE STUDIES ? ”
    MANY COMPANIES HAVE DONE SOME REALLY GREAT THINGS
    33
  • 34. #7. “ WHAT’S YOUR
    FAVORITE CASE STUDIES ? ”
    USED PHOTO TAGGING
    CREATED A PARTNERSHIP WITH
    …REMEMBER THERE IS NOT JUST
    34
  • 35. #7. “ WHAT’S YOUR
    FAVORITE CASE STUDIES ? ”
    HE HAS TO KNOW SOME OF THEM !
    35
  • 36. NOW YOU CAN FIND YOUR TRUE “ROCK STAR”
    36
  • 37. NOW YOU CAN FIND YOUR TRUE “ROCK STAR”
    No it’s not a real rock star…
    37
  • 38. NOW YOU CAN FIND YOUR TRUE “ROCK STAR”
    No it’s not a real rock star…
    Find a real one !
    38
  • 39. REMEMBER 1# THERE ARE NO “EXPERTS” 2# FOLLOWERS & FANS ARE NOT A PROOF 3# SOCIAL MEDIA IS NOTHING NEW 4# HE HAS TO BE EVERYWHERE 5# LOOKOUT FOR “THE CONSTANT MARKETER” 6# MEASURE THE SOCIAL MEDIA SUCCESS 7# A CULTURE OF CREATIVE USES
    39
  • 40. THANKS !
    40
    THIS WAS THE PRESENTATION OF “ NEVER HIRE A SOCIAL MEDIA EXPERT ”
    BY QUENTIN CHARLIER
    @QUENTIN_BE
    [PS FOR BELGIANS: I’M LOOKING FOR A JOB]
    http://be.linkedin.com/in/charlierquentin
  • 41. THANKS !
    41
    TO TIM BAKER FOR HIS AGREEMENT FOR USING HIS ORIGINAL POST
    http://timbaker.info/never-hire-a-social-media-expert/
    AND TO JESSE DESJARDINS FOR HIS ADVICES
    http://www.slideshare.net/GlobalGossip/steal-this-presentation-5038209
    @IAmTimBaker
    @JESSEDEE
  • 42. CREDITS
    http://www.flickr.com/photos/brunkfordbraun/408428562/
    http://www.flickr.com/photos/paulm/1584418819/
    http://www.flickr.com/photos/chris_gin/2570023520/
    http://commons.wikimedia.org/wiki/File:STS-83_crew.jpg
    http://www.flickr.com/photos/whatcouldgowrong/4608963722/
    http://www.flickr.com/photos/quas/432512/
    http://www.flickr.com/photos/raster/3380860520/
    http://www.flickr.com/photos/glennji/3558118429/
    http://www.flickr.com/photos/garlandcannon/4558340132/
    http://www.flickr.com/photos/franciscoferreira/3982375940
    http://www.flickr.com/photos/jamescridland/613445810/
    http://www.flickr.com/photos/pedrosz/2243862024/
    http://theconversationprism.com/
    http://www.flickr.com/photos/supagroova/4826384370/
    http://www.flickr.com/photos/nostri-imago/4439636726/
    http://www.flickr.com/photos/85182154@N00/47990691/
    http://www.flickr.com/photos/betobeto/2179931746/
    http://www.flickr.com/photos/_sk/4682365343/in/photostream/
    http://www.flickr.com/photos/28747587@N00/906102384/
    http://www.flickr.com/photos/dave_apple/486188903/
    http://www.flickr.com/photos/karamanis/1107230152/
    42