A quick run though on optimizing the marketing message for your local business for Mobile Devices. St. Petersburg Web Designers and SEO, StudioHOF http://www.studiohof.com

1. How to take advantage
of search engines for
your local business..
THE LAST FRONTIER
LOCAL and MOBILE SEARCH
Take advantage with…

2. Who we are and why you should care.
• We Drive Waves of New
Customers to our
Clients through Smart
Digital Marketing.

3. Today’s business owners are faced
with an enormous problem
Why?
1. Search results are dominated by large
corporations and major chains
2. Lack of knowledge to develop a web campaign
3. Belief they can’t compete on an economical
basis
4. Inability to make transition from traditional
advertising medium

4. Before the Internet:
Staying connected meant advertising with:
• Phone Directories
• Newspaper
• TV
• Direct Mail
• Telemarketing
• Print Ads
• Word of Mouth

5. Times are rapidly changing
• Phone Directory
• Newspapers
• TV
• Telemarketing
• Direct Mail
• Print Ads
• E-Mail
• Where is yours?
• Declining Rapidly
• DVR/TiVo
• Do Not Call List
• 1%-2% Yield
• Rising Costs
• Spam Software
5
Traditional advertising mediums are
loosing their effectiveness

6. The statistics are astonishing
• 1 Trillion — Number of web pages in the world1
• 50 — Percentage of small business without
a website
• 78 — Percentage of households with two or
more computers2
• 82 — Percentage of local searches that result
in offline action3
• 0 — Without a web presence, you have 0%
chance in connecting with local consumers
performing online searches
6
1
Google July 25,2008
2
2007 Market Report by Jupiter
3
Study by Comscore Networks (Click Z August 2nd
, 2007)

7. Having a website isn’t enough
• How do people find it?
• How do you drive traffic
to a website?
• Are you satisfied with your current
web presence?
7
Search optimization companies are far too expensive for
most local businesses!

8. Consumers are Talking about and
Reviewing YOU!

9. Local Search – A New Opportunity
• 71% of all American adults use the Internet.
• 91% of all Internet users use a search engine
to find information.
• Over 50% of all purchases are preceded by an Internet search
• 30 percent of all search queries contain a city, state or zip code.
• There are 2.6 billion local searches a month
• What does this have to do with you?
• You don’t need a website! (Although having one helps)

10. Why MobileWhy Mobile??• There are 5 billion plus cell phone user vs. only 1.8 billion Internet usersThere are 5 billion plus cell phone user vs. only 1.8 billion Internet users
(almost 3x in market size.)(almost 3x in market size.)
• Of these users, 51 Million use smart phones.Of these users, 51 Million use smart phones.
• There is a fundamental shift in how people are communicating.There is a fundamental shift in how people are communicating.
• Text open up rates are 95%Text open up rates are 95%

11. Not to mentionNot to mention……
• 73% of new mobile phone buyers report that text messaging73% of new mobile phone buyers report that text messaging
is the most important feature on their phoneis the most important feature on their phone
• The typical mobile phone user now sends more text messagesThe typical mobile phone user now sends more text messages
than mobile phone callsthan mobile phone calls
• Gen Y and Z consider e-mail passe’.Gen Y and Z consider e-mail passe’.
• In fact, some universities have stopped distributing e-mailIn fact, some universities have stopped distributing e-mail
accounts.accounts.
• You can buy traffic for .02 a click!You can buy traffic for .02 a click!

15. 15
Geo-targeted campaign placement
on major search engines

16. Standing Out!

17. 17
Provide access to potential
customers through Google and
Yahoo maps

18. Provide access to potential
customers through Review Sites

19. Our Services
• Set up local listings
• Make sure all elements
are there to get top
placement.
• Add services here.
• Mobilize your business
• Set up Text Messaging
• Add services ehre

20. Review Process

21. Simple!
Our Process
1) REVIEW CARDS GIVEN TO CLIENTS
- Print Review cards to give to your clients so that they can submit honest reviews on your
product, service or performance. These stamped postcards are mailed directly to the Local Search
Dominator headquarters for publication.
2) REVIEW CARDS PUBLISHED ON WEB
- Review cards are scanned and also entered electronically on the web. These reviews are
distributed through a variety of review sites (such as Google Local) so other consumers can find
you when they are looking for a service provider.
3) REVIEW CARDS MAXIMIZE YOUR VISIBILITY
- Reviews published on on-line review sites maximize your company's visibility, credibility and SEO
results. The more reviews you have, the better your results.

22. A Comment on the Economy
• When times are bad for the economy, it can be a great time to
start a business. In fact, 16 of the 30 companies that make up the
Dow industrial average were started during a recession or
depression. These include Procter & Gamble, Disney, Alcoa,
McDonald's, General Electric and Johnson & Johnson
• These economic times are an opportunity. Companies that make
it will end up with a larger market share than when they started.
• How does one take advantage of the opportunity? By being known
—how does one get known? Marketing and promotion
• Without promotion something terrible happens..nothing
---PT Barnum