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RBTE Breakfast Seminar - GSMA presentation
 

RBTE Breakfast Seminar - GSMA presentation

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    RBTE Breakfast Seminar - GSMA presentation RBTE Breakfast Seminar - GSMA presentation Presentation Transcript

    • © Proxama 2014 Paul Crutchley, Strategic Engagement Director, GSMA Evolving the Ecosystem for Digital Commerce
    • © Proxama 2014 Digital Commerce - mobile operator status  Operator co-operation in market is growing globally  Showing the benefits to industries of Digital Commerce  Consistency and developing scale using Digital Commerce is a focus Enablement ‘ecosystem’ ‘collaboration’ ‘technical development’ Adoption and Scale ‘establish joint common vision’ ‘develop value proposition’ ‘requires detailed knowledge’ ‘consistent approach’ ‘technology disruptors/enablers’ ‘simplicity for consumers’ Achieving scale 2012 2013 2014
    • © Proxama 2014 Global collaboration with retail & best practice Brazil launches NFC transit Rio Card to support access to mass transit services Brazil launches NFC transit Rio Card to support access to mass transit services Mobile network operator Vodafone is launching a pre-commercial prepaid payments trial in New Zealand, in partnership with Visa and Bank of New Zealand (BNZ) Mobile network operator Vodafone is launching a pre-commercial prepaid payments trial in New Zealand, in partnership with Visa and Bank of New Zealand (BNZ) In Japan, McDonald's and NTT DoCoMo, announced they have agreed to jointly promote e- marketing based on DoCoMo Osaifu-Keitai™ e-wallet services In Japan, McDonald's and NTT DoCoMo, announced they have agreed to jointly promote e- marketing based on DoCoMo Osaifu-Keitai™ e-wallet services Telefónica Czech Republic has announced the full commercial launch of its NFC mobile payments service. The rollout is taking place in conjunction with MasterCard and GE Money Bank Telefónica Czech Republic has announced the full commercial launch of its NFC mobile payments service. The rollout is taking place in conjunction with MasterCard and GE Money Bank NFC Launch in Russian Transportation with the Top 4 Mobile Operators MTS and MasterCard launch co-branded NFC smartphone NFC Launch in Russian Transportation with the Top 4 Mobile Operators MTS and MasterCard launch co-branded NFC smartphone In Canada, EnStream was created to deliver payment capability over the mobile handset. It’s evolving to become a common mobile commerce interface between Canada's mobile carriers and the Canadian ecosystem for NFC transactions In Canada, EnStream was created to deliver payment capability over the mobile handset. It’s evolving to become a common mobile commerce interface between Canada's mobile carriers and the Canadian ecosystem for NFC transactions
    • © Proxama 2014 Consistently enabling interoperability 3rd Party App MNO Wallet Physical World Digital World I know what I know how Enable Support ecosystem implementatio n Simplify on- boarding and enablement Understand customer Journey Ecosystem, market value chain analysis Consistent API’s Support ecosystem implementatio n Simplify on- boarding and enablement Understand customer Journey Ecosystem, market value chain analysis Consistent API’s I know what I know how
    • © Proxama 2014 GSMA engagement and co-operation process Determine ‘hooks and commonality’ to enable business. (Business, Enablers, Implementation) Understand and document vertical business and requirements Engage with 3rd party business and ecosystems Discover ideal customer journey from start to finish (e.g. retailing) Determine key areas or ‘hooks’ of commonality to work on collaboratively Formation of business partnerships and industry associations Development of collaborative touchpoints, in business & technology Build business propositions, understand market conditions, technology and highlight the opportunity Develop Proof of Concepts (where applicable)
    • © Proxama 2014 Consumer Benefits “I enjoy receiving offers that are relevant to me both in terms of the product, value and timing of them. The wallet makes these more accessible and I don’t forget them!” Merchant Benefits “I know who engaged with each coupon and who didn’t. I understand the effectiveness of each campaign and I can prove the ROI to my business and my suppliers” COUPONS & OFFERS
    • © Proxama 2014 Consumer Benefits “Easy way to earn something back at the stores I use day to day. I like getting a ‘freebie’ from time to time it makes me feel valued as a good customer. I really like the simplicity” Merchant Benefits “The proposition is simple and easy to understand – for both consumers and staff. I can reward my routine consumers with a straightforward and low risk economic model” STAMP CARD
    • © Proxama 2014 Consumer Benefits “I like getting offers that are relevant to me and I like being able to store them in my wallet so I don’t forget them when I come back in store” Merchant Benefits “I can plan the campaign precisely and I am in control of who receives which offer and when. The one to one targeting coupled with timely delivery and precise ROI means I can justify supplier funding” INSTANT REWARD
    • © Proxama 2014 RBTE Couponing & Loyalty
    • © Proxama 2014 proxama.com Simple. Secure. Relevant. Thank you. Retail Breakfast Seminar Couponing & Loyalty neil.garner@proxama.com phoyer@hidglobal.com pchrutchley@gsma.com