Inbound marketing presentation delivered at #Minbound 2015

1. MINBOUND 2015
An Introduction to Inbound
Marketing and Tools

2. Donna Arriaga
@DonnaArriaga
Senior Inbound Marketing Strategist
Denamico

4. 70%
ZMOT

5. “Great Website”
What makes a...
?

6. Inbound Marketing
Answering your audience’s
questions and providing helpful
information is at the heart of

7. But this is one of the most
prolific marketing models.

8. They Ask,
You Answer.
...create a culture of listeners and teachers.

9. inbound requires the right
framework, and the right tools

10. The Inbound Methodology

11. The Inbound Methodology

12. The Inbound Methodology

13. The Inbound Methodology

14. The Inbound Methodology

15. making it all fit together
beautifully...
5 Essential
Pieces

16. making it all fit together
beautifully...
1. The right target
audience

17. making it all fit together
beautifully...
2. The right people to
get the job done

18. making it all fit together
beautifully...
3. The right
organizational culture

19. making it all fit together
beautifully...
4. The right toolbox

20. making it all fit together
beautifully...
5. Time, consistency
and dedication

21. Inbound Resources
Become Inbound Certified
HubSpot offers a free inbound digital marketing course and
certification http://academy.hubspot.com/inbound-certification
Twin Cities HubSpot User Group (TC HUG)
The TC HUG is a community of local Inbound Marketers that comes
together to learn tips, tools and tricks for maximizing HubSpot use
and strengthening overall inbound marketing efforts. Find the TC
HUG on LinkedIn and Eventbrite.
Inbound Resource Library
A complete collection of inbound-related ebooks, templates and
reports available free for download https://library.hubspot.com