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Job meeting mongolfiera taranto - Le slide proiettate da Rino Scoppio - 18 settembre 2016

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La relazione che ho presentato al Job Meeting svoltosi al Centro Commerciale Mongolfiera di Taranto il 18 settembre 2016.

Titolo dell''intervento:

"SELF BRANDING & SOCIAL LIFE"

Published in: Education
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Job meeting mongolfiera taranto - Le slide proiettate da Rino Scoppio - 18 settembre 2016

  1. 1. SELF BRANDING & SOCIAL LIFE Relatore: Rino Scoppio
  2. 2. BRAND PERSONALE BRAND AZIENDALE
  3. 3. 3
  4. 4. 4 ! PERSONAL BRAND E’ il buon moBvo per cui un’azienda sceglie noi…e non altri
  5. 5. Brand Positioning Brand Reputation Brand Awareness I NOSTRI OBIETTIVI PRIMARI 5
  6. 6. 7 “Qualsiasi sia la mia estrazione sociale o età, io sono di fatto il presidente, l’amministratore delegato e il responsabile marketing dell’azienda chiamata “IO SPA”. La mia reputazione e la mia credibilità dipendono da quanto efficacemente riesco a comunicare la mia competenza e a distinguermi dagli altri determinando così la qualità del mio lavoro futuro”. Tom Peters. The Brand Called You - 1997
  7. 7. 8
  8. 8. 10 IL PIANO DI PERSONAL BRANDING !
  9. 9. 1. CHI SONO Il check-up dei miei valori e competenze 11 2. COSA OFFRO Quali servizi sono in grado di erogare 3. IL MIO TARGET Chi è potenzialmente interessato ai miei servizi 4. IL POSIZIONAMENTO In cosa mi differenzio dagli altri
  10. 10. 4. LA COMUNICAZIONE Con quali strumenti mi presento al mercato 12 5. LE PUBLIC RELATIONS Come creo il mio network di relazioni 7. I RISULTATI ATTESI 6. IL BUDGET Quanto investo sul mio brand
  11. 11. Gli strumenti del PERSONAL BRANDING 13
  12. 12. 14
  13. 13. CURIAMO GLI ASPETTI VISIVI DEL NOSTRO PERSONAL BRAND Personal Brand Name Logo Claim Codice cromatico Font Foto Video 15
  14. 14. 16
  15. 15. 17
  16. 16. Il nostro dominio web è libero?
  17. 17. COME SIAMO PRESENTI SUI MOTORI DI RICERCA?
  18. 18. IL NOSTRO BLOG DEVE ESSERE BEN VISIBILE SU TUTTI I DEVICE
  19. 19. Cosa comunichiamo nel Blog ? 23
  20. 20. Breaking News Eventi Progetti & Lavori realizzati Testimonianze dei clienti Collaborazioni 24
  21. 21. Consolidiamo il nostro network di relazioni 25
  22. 22. Collaboriamo con gli Stakeholders Associazioni di Categoria Ordini Professionali Organizzazioni non profit Sindacati Testate giornalistiche / Mass Media / Blogger 26
  23. 23. 27 PARTECIPAMO AI CONVEGNI
  24. 24. ISCRIVIAMOCI ALLE COMMUNITY ONLINE 28
  25. 25. 29
  26. 26. 30 IL BIGLIETTO DA VISITA
  27. 27. Nel nostro Personal Branding raccontiamo i nostri sogni, le passioni, le emozioni quotidiane, le battaglie, le sconfitte e le vittorie. 31
  28. 28. 32
  29. 29. 33
  30. 30. CONTROLLIAMO QUELLO DICONO DI NOI SUL WEB 34
  31. 31. 35 QUALE IMMAGINE DIAMO DI NOI STESSI SUL WEB ?
  32. 32. 36
  33. 33. 37
  34. 34. 38
  35. 35. 39
  36. 36. 40
  37. 37. 41 LE OPPORTUNITÀ DI LAVORO NEL DIGITALE
  38. 38. WEB PROJECT MANAGER WEB DESIGNER WEB ANALYST CONTENT MANAGER SVILUPPATORE HTML SISTEMISTA PROGRAMMATORE AFFARI LEGALI DATABASE ADMINISTRATOR BLOGGER SEO E SEM Specialist WEB MARKETING Specialist LE PROFESSIONI DEL WEB SOCIAL MEDIA MANAGER
  39. 39. Esempi di Personal Branding efficace 45
  40. 40. 46
  41. 41. 47
  42. 42. IL PROCESSO DI PERSONAL STORYTELLING 49
  43. 43. Lo storytelling si fonda sui principi della scrittura creativa La Multisensorialità come filo conduttore 50
  44. 44. 51 Sui Social Media che tipo di interazione vogliamo stabilire ? Come gestiamo i like, i post, gli eventi, i commenti, le risposte ai commenti, i reclami, le contestazioni, i boicottaggi ?
  45. 45. 52 COSA POSSIAMO COMUNICARE DI NOI STESSI E DELLA NOSTRA AZIENDA ?
  46. 46. 53 LA PROGETTAZIONE DEL PIANO EDITORIALE PER IL WEB
  47. 47. Analisi del brand IdenDficazione del target Cosa pubblicare Su quali piaMaforme web e social La pianificazione temporale 54 Il monitoraggio dei risultaD Quali obieRvi voglio oMenere La Social Media Policy
  48. 48. 55
  49. 49. 56 L’IMPORTANZA DELLA SOCIAL MEDIA POLICY
  50. 50. 57   Chi scrive   Su quali Social   Rispondendo a chi   Con quali contenuti   Con che stile di scrittura   I tempi di pubblicazione   La gestione delle interazioni
  51. 51. 58
  52. 52. 59
  53. 53. 60 LA NEWSLETTER
  54. 54. 61
  55. 55. 62
  56. 56. 63 COSA POSSIAMO COMUNICARE AI NOSTRI CLIENTI ATTRAVERSO GLI SMS? Codici Sconto Scadenze/Rinnovi Informazioni di servizio Anniversari Eventi/Inaugurazioni/Feste Nuovi prodotti in arrivo Breaking News
  57. 57. 64 COME SI RACCONTA UNA STORIA ?
  58. 58. 65 tempo tensione L’antefaRo I protagonisB Il sogno L’obieSvo da raggiungere L’ostacolo Il nemico La baRaglia Happy end
  59. 59. LA RICERCA GOOGLE SUI MICROMOMENTI
  60. 60. 67
  61. 61. 68
  62. 62. 69
  63. 63. 70
  64. 64. 71
  65. 65. 72
  66. 66. 73 SE NON CHIEDETE QUALCOSA A CHI VI LEGGE….NON SUCCEDERÀ NULLA. L’importanza dei boMoni Call to AcDon
  67. 67. 74 Alcuni esempi interessanti di Storytelling
  68. 68. 75
  69. 69. 76
  70. 70. LE FONTI DI INFORMAZIONE www.lundquist.it/research www.webfoundaDon.org/projects/the-web-index/ gold.insidenetwork.com/facebook-markeDng-bible/ www.socialbakers.com/ techcrunch.com/ www.alexa.com/ www.comscore.com/Insights/PresentaDons_and_Whitepapers www.appdata.com/ www.insidefacebook.com/ mashable.com/
  71. 71. daD.istat.it/?lang=it www.mesDerediscrivere.com/ www.osservatori.net/home www.pambianconews.com/ www.censis.it/home imuseiitaliani.beniculturali.it/ www.aie.it/ www.ninjamarkeDng.it/ aranzulla.tecnologia.virgilio.it/ www.gizmodo.it/ www.tomshw.it/
  72. 72. Grazie per l’aRenzione

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