The basis of building the Content Strategy for the B2B companies lies in understanding the core values provided to customers and interpreting this understanding into concrete content that is easy to find, identify, consume and follow.
Another vital part in building success is to make sure that the speech in customer meetings, exhibitions, seminars and negotiations is the same as the message delivered via web channels - and vice versa. This is possible only by overriding existing organizational silos and unifying the goals of the sales and marketing.
Our five-step model gives you tools to build success. The model is shortly presented in this presentation that was held in Content Strategy forum Helsinki, September 13, 2013 by Kati Keronen & Katri Tanni.