Your SlideShare is downloading. ×
0
Every company is media company; PressPage product vision corporate (english)
Every company is media company; PressPage product vision corporate (english)
Every company is media company; PressPage product vision corporate (english)
Every company is media company; PressPage product vision corporate (english)
Every company is media company; PressPage product vision corporate (english)
Every company is media company; PressPage product vision corporate (english)
Every company is media company; PressPage product vision corporate (english)
Every company is media company; PressPage product vision corporate (english)
Every company is media company; PressPage product vision corporate (english)
Every company is media company; PressPage product vision corporate (english)
Every company is media company; PressPage product vision corporate (english)
Every company is media company; PressPage product vision corporate (english)
Every company is media company; PressPage product vision corporate (english)
Every company is media company; PressPage product vision corporate (english)
Every company is media company; PressPage product vision corporate (english)
Every company is media company; PressPage product vision corporate (english)
Every company is media company; PressPage product vision corporate (english)
Every company is media company; PressPage product vision corporate (english)
Every company is media company; PressPage product vision corporate (english)
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Every company is media company; PressPage product vision corporate (english)

3,139

Published on

Dramatic changes to media consumption along with technological advances have encouraged brands to become media organisations themselves. …

Dramatic changes to media consumption along with technological advances have encouraged brands to become media organisations themselves.
The last fifteen years has seen a fundamental shift in the media landscape. Deregulation of the newspaper, magazine and broadcast industries together with technological advances have resulted in the barriers to becoming a media organisation eroding almost completely. The result is an increasingly fragmented media market with the reach (and therefore the importance) of individual traditional media organisations generally decreasing. This has resulted in a vicious circle. As audiences have decreased so have revenues from advertising and sales, resulting in staff cuts that have reduced the quality of the journalism and its value to its audience, further reducing audience size.
As audience sizes have shrunk and technology has made it easier and cheaper to publish content, companies have focused on their own publishing capabilities and “brand journalism” has become increasingly common. High quality cameras and video technology have become both cheaper and easier to use. Social media channels, which continue to evolve rapidly, are providing brands with the opportunity to develop their own audiences cost effectively and to communicate directly with them. In short, every company now has the opportunity to be a media company.
Developments in website technology, and the importance of search engine rankings, have made it easier and more important for organisations of all sizes to put their websites at the heart of their communications strategies. The cost and effectiveness of websites as publishing platforms varies dramatically however and often dates quickly. The challenge many brands are struggling with is how to make these various technologies work together.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
3,139
On Slideshare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Current buy-in PressPage’s technology has the buy-in of top brands
  • 2. Current buy-in PressPage’s technology has the buy-in of top agencies and industry bodies The above agencies use PressPage’s technology to power their clients’ newsrooms. See: http://www.presspage.com/partners
  • 3. EC=MC Corporate media; a market vision
  • 4. Business model of traditional publishers under pressure Brands spend less on advertising
  • 5. Existing business model can’t finance earned media Reduced sources for coverage & content creation Less opportunity for free publicity
  • 6. Free channel... but no control In search of viable business models Reliability as main comms tool? Social channels are free... require large investment
  • 7. A brand with a Facebook or Twitter account, continously posting updates... is a publisher Digital PR effort to address business conversion Brands are media outlets: EC=MC Owned media channel safeguards ‘content decay’
  • 8. The How Corporate media; a product vision
  • 9. What is blocking companies in becoming publishers?
  • 10. Strategy? Content? Organization? Technology?
  • 11. Comms responsible had no influence & control On-time & real-time PR was impossible Obstacles lead to less content Brand missing out Social channels as escape
  • 12. Technology was usually standard web CMS tool Built by general web designers; not specialists Design was one dimensional; by the client Project became expensive & incomplete
  • 13. Newsroom underperformance Technology was quickly outdated Workflow enhancement was absent Obstacles lead to less content
  • 14. Most content was not search engine optimized Content could not be shared No content engagement options
  • 15. The WhatCorporate media; Pain and solution
  • 16. • Easily deployable and turn-key • Fully branded to existing web presence • Seamless technical integration • Intuitive user friendly interface • Continuous development: worry-free access to cutting edge technology • Pre-sales showcase The product PressPage’s social newsroom technology
  • 17. CLOUD HOSTED Power, speed, scalability and reliability. CROWD INNOVATED Development & improvement; utilizing the wisdom of the crowd. EFFICIENT Workflow, development, and costs. FUTURE PROOF Client benefit: plug-in to fast web & social developments.
  • 18. Contact Bart Verhulst Co-founder & CEO www.presspage.com

×