Dramatic changes to media consumption along with technological advances have encouraged brands to become media organisations themselves. The last fifteen years has seen a fundamental shift in the media landscape. Deregulation of the newspaper, magazine and broadcast industries together with technological advances have resulted in the barriers to becoming a media organisation eroding almost completely. The result is an increasingly fragmented media market with the reach (and therefore the importance) of individual traditional media organisations generally decreasing. This has resulted in a vicious circle. As audiences have decreased so have revenues from advertising and sales, resulting in staff cuts that have reduced the quality of the journalism and its value to its audience, further reducing audience size. As audience sizes have shrunk and technology has made it easier and cheaper to publish content, companies have focused on their own publishing capabilities and “brand journalism” has become increasingly common. High quality cameras and video technology have become both cheaper and easier to use. Social media channels, which continue to evolve rapidly, are providing brands with the opportunity to develop their own audiences cost effectively and to communicate directly with them. In short, every company now has the opportunity to be a media company. Developments in website technology, and the importance of search engine rankings, have made it easier and more important for organisations of all sizes to put their websites at the heart of their communications strategies. The cost and effectiveness of websites as publishing platforms varies dramatically however and often dates quickly. The challenge many brands are struggling with is how to make these various technologies work together.

2. Current buy-in
PressPage’s technology has the buy-in of top brands

3. Current buy-in
PressPage’s technology has the buy-in of top agencies and
industry bodies
The above agencies use PressPage’s technology to power their clients’ newsrooms.
See: http://www.presspage.com/partners

4. EC=MC
Corporate media;
a market vision

5. Business model of traditional publishers under pressure
Brands spend less on advertising

6. Existing business model can’t finance earned media
Reduced sources for coverage & content creation
Less opportunity for free publicity

7. Free channel... but no control
In search of viable business models
Reliability as main comms tool?
Social channels are free... require large investment

8. A brand with a Facebook or Twitter account,
continously posting updates... is a publisher
Digital PR effort to address business conversion
Brands are media outlets: EC=MC
Owned media channel safeguards ‘content decay’

9. The How
Corporate media;
a product vision

10. What is blocking companies in becoming publishers?

11. Strategy?
Content?
Organization?
Technology?

12. Comms responsible had no influence & control
On-time & real-time PR was impossible
Obstacles lead to less content
Brand missing out
Social channels as escape

13. Technology was usually standard web CMS tool
Built by general web designers; not specialists
Design was one dimensional; by the client
Project became expensive & incomplete

14. Newsroom underperformance
Technology was quickly outdated
Workflow enhancement was absent
Obstacles lead to less content

15. Most content was not search engine optimized
Content could not be shared
No content engagement options

16. The WhatCorporate media;
Pain and solution

17. • Easily deployable and turn-key
• Fully branded to existing web presence
• Seamless technical integration
• Intuitive user friendly interface
• Continuous development: worry-free access to cutting edge
technology
• Pre-sales showcase
The product
PressPage’s social newsroom technology

18. CLOUD HOSTED
Power, speed, scalability and reliability.
CROWD INNOVATED
Development & improvement; utilizing the
wisdom of the crowd.
EFFICIENT
Workflow, development, and costs.
FUTURE PROOF
Client benefit: plug-in to fast web & social
developments.

19. Contact
Bart Verhulst
Co-founder & CEO
www.presspage.com