Learning and Earning Development Program

1. Md. Fokhrul Islam
Batch: DM-08

2. What is Digital Marketing ?
Digital marketing is the component of marketing that
utilizes internet and online based digital technologies such
as desktop computers, mobile phones and other digital
media and platforms to promote products and services.
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3. Tools of Digital Marketing
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Digital
MarketingContent
Marketing
Video
MarketingSEO
Affiliate
Marketing
Email
Marketing
SEM
SMM
SMO

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SEO (Search Engine Optimization) is the practice of optimizing
content to be discovered through a search engine’s organic
search results.
SEO ?

5. SMM?
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Social Media Marketing (SMM) is a type of internet
marketing which uses the benefits of social
networking sites as a tool of promoting websites,
thus increasing traffic towards them and learning
from users’ direct reactions.

6. Content Marketing ?
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Content marketing is a strategic marketing approach focused on creating
and distributing valuable, relevant, and consistent content to attract and
retain a clearly defined audience — and, ultimately, to drive profitable
customer action.

7. Email Marketing ?
Email marketing is the act of sending a commercial message,
typically to a group of people, using email. In its broadest sense,
every email sent to a potential or current customer could be
considered email marketing.
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8. Affiliate Marketing ?
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Affiliate marketing is the process of earning a commission by promoting
other people’s (or company’s) products. You find a product you like,
promote it to others and earn a piece of the profit for each sale that
you make.

9. Career Opportunity ?
• SEO Manager
• PPC Marketing Manager
• Blogger
• Influencer
• Marketing and Automation Specialist
• UX Designer
• Social Media Manager
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