Employee Engagement & the Intranet

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In this complimentary webinar, Toby Ward, CEO of Prescient Digital Media, and Shel Holtz, Principal at Holtz Communication + Technology discuss Employee Engagement & the Intranet.

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Employee Engagement & the Intranet

  1. 1. Employee Engagement and The Intranet Toby Ward, Prescient Digital Media Shel Holtz, Holt Communications + Technology © 2014 Prescient Digital Media Not for distribution Webinar Video: http://www.prescientdigital.com/articles/presentations
  2. 2. Prescient Digital Media
  3. 3. Select Clients
  4. 4. World Leading Intranet Experts • 13 years of profitable history • Dozens of Fortune 500 Clients • World-renowned intranet experts • 200+ intranet projects • Deep SharePoint expertise First to study & formally define “social intranet”
  5. 5. Shel Holtz • More than 35 years of organizational communication experience • Principal of Holtz Communication + Technology since 1996 • Focus on digital, internal and corporate communications – A pioneer in organizational use of digital communication • Clients include PepsiCo, International Monetary Fund, Robert Half International, Johns Hopkins Medicine, Owens-Corning • Services include audits, strategic planning, project management, training www.holtz.com shel@holtz.com @shelholtz 415.881.7435
  6. 6. Slides www.Slideshare.net/Prescient
  7. 7. Video replay > PrescientDigital.com
  8. 8. Intranet Insight > PrescientDigital.com
  9. 9. Next webinar Social Business @ DIRECTV Visit www.PrescientDigital.com May 21, 12:30 PM EST
  10. 10. Agenda • Employee engagement overview • Ambassador programs • Q&A • #intranet2
  11. 11. Employee Engagement 4/24/2014Confidential © 2014 Prescient Digital Media
  12. 12. Engagement • An “engaged employee” is one who is fully absorbed by and enthusiastic about their work and takes positive action to further the organization’s reputation and interests. • “Engaged employees” contribute discretionary effort for their organizations. • “Engaged employees” find meaning in their work.
  13. 13. Enthusiastic 4/24/2014Confidential © 2014 Prescient Digital Media Takes Positive Action
  14. 14. Source: Dale Carnegie, Survey of 1,500 employees
  15. 15. Confidential © 2014 Prescient Digital Media
  16. 16. Communication and engagement • Improved interactions • Greater trust • Greater understanding • Improved efficiency • Better performance • Enhanced gratification Companies that communicate effectively are 4xmore likely to have high levels of engagement
  17. 17. 20 IBM intranet: W3 © 2013 Prescient Digital Media Not for distribution
  18. 18. Source: Dale Carnegie, Survey of 1,500 employees
  19. 19. Strictly Confidential © 2009 Prescient Digital Media Not For Distribution
  20. 20. Employee Ambassador Programs 4/24/2014Source: Dale Carnegie, Survey of 1,500 employees
  21. 21. Employee ambassadors • Actively share news about the organization • Use social media and word of mouth • Trained on how and why to share • Recognized and rewarded
  22. 22. Volunteers • The best ambassadors are volunteers • Employees who are passionate and enthusiastic
  23. 23. Training counts • Develop an “ambassador toolkit” that outlines key messages • Strategy must include executive management • Support with social media
  24. 24. Dispelling the myths • Employee productivity
  25. 25. Back-of-the- envelope calculations
  26. 26. Dispelling the myths • Employee productivity • Loose lips
  27. 27. Needed • Policies and guidelines • Training and communication
  28. 28. Ninjas use social tools to stay connected
  29. 29. Sharing the approved stuff
  30. 30. Sharing the approved stuff
  31. 31. Regular communication • Relevant company news • General social media updates • Current / crisis resources
  32. 32. Short-term campaigns
  33. 33. Benefits 4/24/2014Confidential © 2014 Prescient Digital Media
  34. 34. Source: Madison Workforce Engagement
  35. 35. Creates passionate employees • Employees want to be passionate and proud • It makes work better • Evangelizing for the brand
  36. 36. • 68% view the intranet as crucial to their jobs • 52% are more satisfied to be an IBM employee because of information obtained on the intranet
  37. 37. Creates community • A brand ambassador program creates conversation • Create a private intranet group or private Facebook group – Serve as a social bulletin board for these employees and will serve as a home for conversation and feedback – Networking socially
  38. 38. Promote externally • The more enthusiastic the employee, the more they promote the brand / products externally
  39. 39. Encourages creativity • Gives people something new to do • Encourages evangelism • Creating new ways to show off the brand / products
  40. 40. Finding talent • Uncover employees that are active in social media and aren’t part of your PR or Marketing teams
  41. 41. Key lessons • Active communications • Executive leadership • Two-way conversations • Rewards and recognition • Intranet at the center
  42. 42. Engagement & The Intranet Technology (Intranet & Social Media) Active Communications Executive Leadership Two-way Conversations Rewards & Recognition Evaluate Planning
  43. 43. Next webinar Social Business @ DIRECTV Visit www.PrescientDigital.com May 21, 12:30 PM EST
  44. 44. Intranet Insight > PrescientDigital.com
  45. 45. Questions
  46. 46. 61 Toby Ward toby@prescientdigital.com www.PrescientDigital.com www. IntranetBlog.com @TobyWard 416.926.8800 Shel Holtz shel@Holtz.com www.Holtz.com www.forimmediaterelease.biz @ShelHoltz 415.881.7435
  47. 47. Webinar Video: http://www.prescientdigital.com/articles/presentations

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