Marrying creativity with Management Complexity How do you encourage creativity and vision within your organisation, whilst at the same time marrying this to your operational model, budget restrictions and institutional complexities? Rob Van Tol, Senior Strategy Consultant at Precedent and KPMG will tackle these key topics; showing real-world examples, how they work together to achieve this and discuss where they see the future of the sector.

1. IWMW 2015
Marrying Creativity
with Management
Complexity
The key to digital transformation
Robert van Tol
Precedent
Senior Strategy &
Creative Consultant
Samuel Sanders
KPMG
Senior Manager
HE Transformational Change

2. 2IWMW 2015
LOVESTRANSFORMATION
EVERYONE

3. 3IWMW 2015
MARRYINGTWOODDBEDFELLOWS
BUT IT MEANS

4. 4IWMW 2015
CREATIVITYWHICHISHARDTO
MANAGE

5. 5IWMW 2015
COMPLEXITY
WHICHISHARDTO
INNOVATE

6. 6IWMW 2015
Being Digital
Restructure
Digital Team
Develop
Transitional
Support
PGT
Experience
Embrace
Uncertainty
& Disruption
Acquire New
Digital Skills
Research
Experience
Access
Support
Stop trying
to Copy
Factor in
Existing
Programmes
Student Self-
Monitoring
New Digital
Markets
Improve
Change
Confidence
Become
Digital First
UG
Experience
New Digital
Qualifications
Cultural Change
Change Enablers
Areas of Change
Digital
Pedagogy
Lifelong
Learning
Narrow gap
for Distance
Learners
Reformulate
Alumni
CHALLENGE 1
SO MUCH TO DO

7. 7IWMW 2015
SMALL fixes
EXPERIENCE improvements
TRANSFORM the culture, processes,
systems, structures, skills
SOLUTION
WORK IN PARALLEL

8. 8IWMW 2015
Not a Business As Usual activity
(Usually) not with existing skills
Not on existing budgets
Not with existing corporate oversight
SOLUTION
BETTER RESOURCE

9. 9IWMW 2015
It’s a global marketplace
It’s an arms race
There is no done
CHALLENGE 2
IT’S A (POLITE) WAR

10. 10IWMW 2015
digital  physical
in experience, investment, priority, & numbers
 Programmer
 Web Manager
 Head of Digital
 Chief Experience OfficerLevel in the
Organisation
95 00 05 15 2010
 Digital Manager
 Webmaster
SOLUTION
APPOINT A GENERAL

11. 11IWMW 2015
You cannot win by PLAGIARISING
What is everyone else doing = HISTORY
Me too = FAILURE
Differentiate | Unique | Novel | Quirky | Relational
SOLUTION
WIN YOUR BATTLE

12. 12IWMW 2015
CREATIVITY
insight-lead
radical idea seeking
customer driven
constraints limited
fashion influenced
MANAGEMENT
finance-lead
consensus seeking
agenda driven
resource limited
ego influenced
CHALLENGE 3
HARNESS THE TWO

13. 13IWMW 2015
CREATIVITY
COMPLEXITY
Outsider, looking in, with needs
Insider, looking out, to deliver
SOLUTION
USE TWO LENS

14. 14IWMW 2015
shared idea
lived experience
how it works
effective plumbing

15. 15IWMW 2015
Digital is the panacea, we
just don’t know how it
works or what we’re
trying to solve
“
CHALLENGE 4
COMPLEXITY

16. 16IWMW 2015
Complexity &
Capacity
CHANGE
Change Fatigue Culture &
Consensus
Propensity to
Borrow
Change
Discipline
Money
CHALLENGE
MULTI-COMPLEXITY

17. 17IWMW 2015
 Capacity and (to a lesser degree) capability
 Proving a positive RoI
 Effectiveness of core business processes
 Broader IT infrastructure / dependencies
 Clarity of strategy and expectations
CHALLENGE
MULTI-COMPLEXITY

18. 18IWMW 2015
 Understand your ‘business’
from a ‘customer’ perspective
 Identify the dependencies
 Set realistic targets and
expectations
Be ‘customer-centric’
Digital doesn’t exist in isolation
Don’t run before you can walk
SOLUTION
HOLISTIC VIEW

19. 19IWMW 2015
 Cost the entirety of the change
 Develop robust benefits
assumptions but have faith
 Measure the results and (again)
be honest
Be honest
The tide is inescapable
Robust benefits management
SOLUTION
HOLISTIC VIEW

20. 20IWMW 2015
 Utilise your existing talent
 Bring the institution with you
 Understand this is a journey,
not a single leap
Bring together your collective
capability
Foster buy-in / ownership
No short cuts to success
Above all, recognise
this is a people challenge not a technology challenge
SOLUTION
HOLISTIC VIEW

21. 21IWMW 2015
IFYOUWEREFOUNDED
HOWWOULDYOULOOK
TODAY?
GOODQUESTION

22. 22IWMW 2015