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Final Presentation for Motorola Smart Phone

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This is the final presentation for the course of New Media Driver License at Michigan State University.

This is the final presentation for the course of New Media Driver License at Michigan State University.

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    Final Presentation for Motorola Smart Phone Final Presentation for Motorola Smart Phone Presentation Transcript

    • Final Presentation for
      Motorola
      By Qian Xu (Piper)
    • SWOT Analysis
    • Marketing Mix
    • Marcoms Objectives
      Brand Defining Idea
      Prime Prospect Values
      Brand Values
      Allocation Budget
      Timeline
      Social Media Compaign
      Evaluation
      Marcoms Objectives
      “For me” Involvement
    • Rebuilding Values into the Brand
      Prime Prospect Values
      Motorola Brand Values
      1. Smartphone made easy
      2. Easy to participate in social
      networking.
      3. Access to useful applications
      4. American based
      5. Helps you manage your life
      6. Durable and outdoor friendly
      1. I’m a simple person
      2. I love my country
      3. I’m committed to my career
      4. I’m an outdoor individual
      5. I’m committed to my family
      Brand Defining Idea
      Homegrown Functionality
      5
    • Social Media Campaign
      Motorola in Your Life
      Here I assumed that the company can conduct a campaign named “Motorola in Your Life” which encourages customers to either make video or write stories, or even take photos that narrate the stories between their lives and Motorola smart phone. How it makes live different? Or anything impressive that happens in their lives that relate to Motorola smart phone. Finally, the one who gets the most votes from publics will be the winner of this competition and earn prize!
    • Get Support from Facebook, Twitter …
    • Get Support from Youtube!
    • Get Support from Online PR !
      Map Keywords – To press release and news relates to the competition. Use keyworks in the title, subtitle and body copy of the release.
      Furl.net and Delicious –The company should be sure to use social bookmark services such as Furl.net and Del.icio.us to archive whenever it gets online media coverage. Also, the company should use its blog as a way to reach out to other blogs in the same space to encourage coverage of company’s news.
      Ad Banners – To create a strong call to action or incentive to click through on the release to destination content on Motorola’s website.
      Connections –Develop relationships with online publication editors and bloggers in order to leverage Motorola brand and this competition as well.
    • Media Allocation and Timeline
      Budget - Considering that the social media campaign only part of Motorola’s entire marketing communication strategies, and its relatively cheaper expenses, I decide to count 20% for it. Other media costs include the expensive but important TV commercials, outdoor ads and magazine ads.
      Timeline – Bacially, the company can run the “Motorola in Your life” campaign for four months, accompanied by other traditional media.
    • Evaluation
    • Thanks