The document proposes an augmented reality mobile application called PiligrimXXI that allows tourists to view historical sites as they appeared in the past. It aims to address the problems of tourists being unable to visualize how ruins originally looked and feeling frustrated by a lack of context. The application uses markerless augmented reality and GPS to overlay virtual 3D objects on locations, helping tourists see reconstructed historical buildings and scenes. It has launched its first augmented reality park and seeks investment to expand to more locations globally and increase paid users.

1. j o u r n e y a n d d i s c o v e r wo r l d t h r o u g h t ime p o r t a l s
AAA
www.piligrimxxi.com

2. The problem: time destroys
Hard to visualize how ruins actually looked like
99% of historic monuments around the world have
been destroyed. All historical events have
disappeared without a trace in time.

3. The problem: frustration
Tourists are attracted fun and entertainment
• They are difficult to satisfy only the ruins
• They dream of seeing the legendary places in the heyday
• But all the available information - text, text, text
• And finally they feel frustration
• For most there is no reason for the return trip

4. Solution: the time machine
bored among the ruins? … turn on time machine!
PiligrimXXI is like a time machine. It is an
augmented reality mobile application which
helps tourists see the past.

5. Product: mobile application
With PiligrimXXI you can:
• walk around and discover the interior virtual buildings
• communicate with animated virtual characters
• watch broadcasted ancient historical events
• use audio guides, virtual video boards and tags
• discover other historic locations around

6. Technology
Mission: create a platform that will manage the installation of an augmented reality
objects anywhere in the world using the technology markerless position
DESIGNED:
for iOS, ANDROID
DEVELOPED:
•GPS anchor for virtual 3D objects on real terrain
•Technology to create and manage databases
containing arrays of contrasting points on the real
terrain
•Gyro technology patch for Vuforia, Metaio
PROTECTED:
Obtained Russian Governmental Registration for
the Computer software
TOOLS: NET, C/C++ ,SQL Server, Unity 3d, markerless AR GPS,Windows Azure.

7. Technology

8. Market
1,5 billion
tourists annually worldwide
Our immediate aim
+5 %
535 mln.
incoming tourists annually
180 mln. Europe
who used tablets
Daily 10k visitors per location
traffic Generation.
70 locations in 3 years
Conversion Rate: From 0,5% for 4%
paid downloads per location for 3 years

9. Full 3D scenes with GPS anchor
Markerless AR on wide territories
AR guide
with 2D pic or Chroma key movie
AR tools
Competition
WE ARE THE FIRST TO USE MARKERLESS AR ON LARGE AREAS!

10. Consumption patterns
Hey!
Seriously...
Competitors?
One of AR mobile apps
SUBSTITUTE
LOOKING FOR FUN

11. Promotion channels
•Partnership with the tourism administrations of the regions;
•Integration with tourist services;
•Promotion in social media;
•Preset the application on mobile devices;
•Partnership with providers of mobile Internet;
•Sales through stores of mobile applications;;

12. Business model (3-th year)
B2G B2C B2B
70 PILIGRIM XXI LOCATIONS WORLDWIDE
TOTAL 240 M VISITORS PER YEAR
10 M PAID DOWNLOADS
$ 2.3 APPLICATION'S FEE
$ 23 M
CONTRACTS
ADVERTISING
$ 2 M $ 42 M

13. Financial plan
P&L Year 2 Year 3 Year 4
Revenue $ 20 625 3 555 250 62 171 250
Gross margin $ 14 450 2 809 300 51 549 575
gross profit margin % 70,0% 79,0% 82,9%
Operation Profit $ (393750) 952925 45 926 450
operating margin % -1893% 27% 74%
Cash Flow Statement Year 1 Year 2 Year 3
Operation CF $ (358 875) 831 375 41 298 800
Investment CF $ 580 075 345 200 –
Financial CF $ 580 075 345 200 –
FCF $ 221 200 1 176 575 41 298 800
Investments
Required investments $ 925 275 580 075 345 200
Economic indicators
NPV 817251 >0
discount rate 30%
IRR 193%
>30
%
PI 2208% >1
PBP 1
The calculations of average conversion value at 1.5% within three years

14. Milestones and achievements
2017 Plan: 70 locations, 9 B2G Contracts, 10 mln paid downloads, revenue $67 mln
October 2014: Partnership agreement with Epson
October 2014: Web Ready: III place, won the nomination Intel, LENTA.RU
August 2014: Highest rating (AAA) от Russian Startup Rating
August 2014: B2B deal to create AR park – mansion Altun, Russia
July 2014: 20 000 users the Ludza Castle AR park
June 2014: Startup Village: won the nomination Sberbank Technology
May 2014: The Microsoft Seed Fund grant
April 2014: Completed B2G deal for the Ludza Castle AR park (Latvia)
April 2014: the Russian Startup Tour: St. Petersburg stage winner
Nov 2013: Pre-seed investment of FPPI
July 2013: Foundation

15. Team
Maxim
Doroshenko
CTO
Ilia
Korguzalov
Founder,
CEO
Diana
Sorina
Founder,
CMO
Tatiana
Chernikh
Founder,
Research
Igor
Rozhdestvensky
Mentor
15+
marketing and
branding
tourist market
publisher
entrepreneur
15 +
history and
ethnography
tourist market
publisher
entrepreneur
8+
software
development for
mobile platforms
15+
Journalist
Editor,
PR
20+
PhD in Physics,
Theoretical &
mathematical
entrepreneur
Natalia Kirichenko – sales, Alex Vishniakov – developer, Stanislav Bayanov – 3D modeller

16. Resume
Requested investments 2014-15: $750k
Investment aim 2015:
Install 30 locations per year and 1.6 m paid downloads
Revenue after investment:
2nd year: $3,8М
3rd year: $67М
We have:
• 20 000 users for 3 mons on our first AR Park – the Ludza Castle
• Pre-seed investments we had $170K
• Microsoft Seed Fund Grant
• 2 B2B2G deal worth $ 67 K
• 3 B2G contract to be signed
• 3 locations coming soon on B2C market

17. Contacts
Saint Petersburg, Russia,
+7(911)911-7968
www.piligrimxxi.com
info@piligrimxxi.com