Write Right, Right Now.

Write Right, Right Now. Get Your Blog On! Virtual Real Estate Bar Camp Jay Thompson Broker / Owner – Thompson’s Realty PhoenixRealEstateGuy.com RealtyTechHelp.com

What we’ll cover
Get your blog on!
Why you write
What to write
When to write
How to write
Q & A’s

Why you Write
Ultimately, you write to gain clients
Have a goal
Subscribers
Search registrations
Contact forms submitted
“Commission Checks” is too vague
Define it, track it, modify as needed

What to Write
Write what you are passionate about…
Your readers will sense your passion. Or not.
Write for your readers, not Google.
Google is smart, so are your readers.

What to Write
Don’t obsess on ranking for “Your City Real Estate”
Target “long tail” terms:
Subdivisions
Parts of your city as opposed to the whole
Niche markets – golf course homes, first time buyers, price ranges, foreclosures
Your blog doesn’t have to be just real estate
Let your personality through

What to Write
Writer’s Block?
Mine real estate forums for questions:
Trulia Voices Q&A
Zillow Advice
Google “ real estate blog topics ”
Read other real estate blogs
Build on ideas, DO NOT take content!

When to Write
“One off” content
“Evergreen” content
Not time specific
Long lasting
Time sensitive content
Local events
Legislative events
Announcements

Sometimes it pays to be timely

Be Timely
Set up Google alerts
“ City real estate”
“ city grand opening”
Subscribe to Chamber of Commerce updates
Subscribe to local newspaper’s RSS feeds
Track legislation on OpenCongress.org

How to Write
Accept the fact most won’t read your entire article.
Readers scan blogs, much like newspapers.
The “F shape”

Eyetracking Heatmap

Taking Advantage of the F Shape
Titles are important – to readers and search engines
Titles are the newsprint equivalent of headlines
Write the title AFTER the article
Keywords are important, but don’t stuff

Taking Advantage of the F Shape
The first paragraph is the most important
Break up blocks of text
Sub-headings
Indent
Lists
Split lengthy tomes into multiple parts
White space is your friend

HTML php CSS meta tags <H1> keyword density – Oh My!
Forget all this stuff
Just WRITE
Write like you speak
Write consistently
Vary your content
Be real / authentic / transparent / YOU
BUILD TRUST

Attracting Attention
Prospective clients
Local people
Search engines
Other agents
Media
Consistency is key for all 3.
It takes practice
IT TAKES TIME

Thanks!!
Questions? Contact me:
[email_address]
Please consider donating to the Warmath Children College Fund
This presentation will be available on Slideshare shortly after the webinar:
http://www.slideshare.net/PhoenixREGuy
http:// tpreg.com

Sites of Interest
Copy Blogger
Pro Blogger
Eye Tracking Research - http://www.useit.com/eyetracking/
Phoenix Real Estate Guy ! ;)

Write Right, Right Now.

by Jay Thompson on Jan 04, 2010

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