Heather Burchfield's #recruitcamp Nashville Presentation

559 views
510 views

Published on

Heather Burchfield's #recruitcamp Nashville Presentation

Published in: Business
1 Comment
0 Likes
Statistics
Notes
  • Great presentation that you have here. I wish that I could learn your skills in what it takes to create a professional presentation for work. I may just have to take a course online or something to up my skills a little. then i think that ill be able to do better and be more confident. www.kyhealthtraining.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total views
559
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Heather Burchfield's #recruitcamp Nashville Presentation

  1. 1. Social Hour<br />with Heather Burchfield<br />@hburchfield<br />hdburchf@gmail.com<br />
  2. 2. Overview<br />Social Networking Sites and Tools<br />Data<br />Case Studies<br />
  3. 3. Web 1.0 vs Web 2.0<br />
  4. 4. Social Networking Sites<br />Facebook<br />Twitter<br />LinkedIn<br />Flickr<br />YouTube<br />My Space<br />Ning<br />Four Square<br />Plaxo<br />
  5. 5. Social Networking Site Tools<br />Digg<br />Tweet O’Clock<br />Friend or Follow<br />Twitterfeed<br />HootSuite<br />Tweet Reach<br />Incoming!<br />Ping.fm<br />ShareThis<br />SociafyQ<br />delicious<br />SlideShare<br />
  6. 6. Reaching Your Target Audience<br />Form a Social Media Strategy and Policy<br />External & Internal<br />SNS should be used differently<br />Create a Participatory Culture & Keep them Engaged<br />
  7. 7. Target Audience (cont.)<br />Transparency<br />Replicate Reality<br />SNS complement traditional communication not replace<br />
  8. 8. There should not be any animosity among these two forms of communication. They complement one another and have the potential to reach a different audience.<br />
  9. 9. Did You Know?<br />
  10. 10.
  11. 11.
  12. 12. 49% of Internet users have used online classified ads or sites like Craigslist, compared with 22% of online users in 2005. (Pew Internet and American Life Project)<br />25 to 44 year-olds are significantly more likely than any other age group—including 18-24 year olds – to use classified ads. (Pew Internet and American Life Project)<br />
  13. 13. Source: Pew Internet and American Life Project <br />
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20.
  21. 21. Case Study<br />A Comparative Study of Companies and Nonprofit Organizations<br />
  22. 22. A Comparative Study of Companies and Nonprofit Organizations<br /><ul><li>Participant Observation</li></ul>Child Abuse Prevention Nonprofit (Before focus group)<br /> ThisLocal (Before in-depth Interview)<br /><ul><li>Focus Groups/ Interview</li></ul>Child Abuse Prevention Nonprofit (Focus Group)<br />Junior League of Nashville (Focus Group)<br />Four Small Business Leaders in Various Industries (Focus Group)<br />ThisLocal (In-depth Interview)<br /><ul><li>Survey</li></ul>Junior League of Nashville (Before focus group)<br /><ul><li>T-tests on Web site traffic data</li></ul>Junior League of Nashville (After survey and focus group)<br />ThisLocal (After participant observation and interview)<br /><ul><li>Triangulating Methods</li></li></ul><li>T-tests: Junior League & ThisLocal<br />Web site traffic data was collected six months before (Dec. 08-May 09) social media were implemented and six months after (June 09-Nov. 09) social media were in effect.<br />T-tests were conducted to see if social media played a role in increasing Web site traffic once these networks were implemented.<br />¨Total page loads, total number of first time visitors, total number of returning visitors, total visits from referral traffic, new visits from referral traffic, and returning visits from referral traffic were tested.<br />
  23. 23. Findings: Junior League Survey Data<br />Cross tabulation<br />The first test did not identify evidence of a relationship between having a Facebook profile and awareness of the organization’s Facebook Group (x2=1.16, df=1, p>.05). The members do not have to have a personal Facebook profile in order to be aware of their organization’s Facebook Group. <br />
  24. 24. Findings: Junior League Survey Data (cont.)<br />Pearson’s Correlation<br />Individuals who found the Facebook Group more personally useful also tended to think that it was relatively more useful to other members of the organization (r=434, p<.05). If a member feels the Facebook Group is useful for them, they are going to think the group is useful to other members. <br />Individuals who heard other members mention the Facebook Group more often also tended to find it relatively more personally useful (r=.578, p<.05). The women who did not find the Facebook Group useful did not hear the group mentioned frequently. <br />The last correlation showed a significant relationship between how often members heard other members mention the Facebook Group and how useful the women thought other members found the Facebook Group (r=.390, p<.05). Since this relationship is positive, the members who heard others mention the Facebook Group more frequently also felt that those members found the Facebook Group more useful, but the members who did not hear the Facebook Group mentioned as regularly surmised that the group was not as useful to others.<br />
  25. 25. Findings: Junior League Survey Data (cont.)<br />T-tests<br />There showed to be a significance among those who were aware of the Facebook Group and the frequency in which members heard others mention the Facebook Group (t=-9.013, df=43.49, p<.05). <br />There showed to be significance among those who were a part of the Facebook Group and how often someone heard other members mention the volunteer organization’s Facebook Group (t=-3.45, df=66.68, p<.05). <br />There was no perceived significance among those who were members of the Facebook Group and how useful the organization’s members thought the Facebook Group was to others (t=.150, df=61.27, p>.05).<br />
  26. 26. Findings: NurseGroups.com website traffic (Part of ThisLocal)<br />
  27. 27. Findings: Junior League website traffic <br />
  28. 28. Findings: ThisLocal and Junior League Website Traffic Compared<br />
  29. 29. 5 Tips to Take Home<br />SNS are here to stay<br />engage<br />Communication Collaboration<br />Data Tracking<br />LinkedIn is not the place to flirt<br />
  30. 30. Social Hour<br />with Heather Burchfield<br />@hburchfield<br />hdburchf@gmail.com<br />

×