49% of Internet users have used online classified ads or sites like Craigslist, compared with 22% of online users in 2005. (Pew Internet and American Life Project) 25 to 44 year-olds are significantly more likely than any other age group—including 18-24 year olds – to use classified ads. (Pew Internet and American Life Project)
Source: Pew Internet and American Life Project
Child Abuse Prevention Nonprofit (Focus Group) Junior League of Nashville (Focus Group) Four Small Business Leaders in Various Industries (Focus Group) ThisLocal (In-depth Interview)
Junior League of Nashville (Before focus group)
T-tests on Web site traffic data
Junior League of Nashville (After survey and focus group) ThisLocal (After participant observation and interview)
T-tests: Junior League & ThisLocal Web site traffic data was collected six months before (Dec. 08-May 09) social media were implemented and six months after (June 09-Nov. 09) social media were in effect. T-tests were conducted to see if social media played a role in increasing Web site traffic once these networks were implemented. ¨Total page loads, total number of first time visitors, total number of returning visitors, total visits from referral traffic, new visits from referral traffic, and returning visits from referral traffic were tested.
Findings: Junior League Survey Data Cross tabulation The first test did not identify evidence of a relationship between having a Facebook profile and awareness of the organization’s Facebook Group (x2=1.16, df=1, p>.05). The members do not have to have a personal Facebook profile in order to be aware of their organization’s Facebook Group.
Findings: Junior League Survey Data (cont.) Pearson’s Correlation Individuals who found the Facebook Group more personally useful also tended to think that it was relatively more useful to other members of the organization (r=434, p<.05). If a member feels the Facebook Group is useful for them, they are going to think the group is useful to other members. Individuals who heard other members mention the Facebook Group more often also tended to find it relatively more personally useful (r=.578, p<.05). The women who did not find the Facebook Group useful did not hear the group mentioned frequently. The last correlation showed a significant relationship between how often members heard other members mention the Facebook Group and how useful the women thought other members found the Facebook Group (r=.390, p<.05). Since this relationship is positive, the members who heard others mention the Facebook Group more frequently also felt that those members found the Facebook Group more useful, but the members who did not hear the Facebook Group mentioned as regularly surmised that the group was not as useful to others.
Findings: Junior League Survey Data (cont.) T-tests There showed to be a significance among those who were aware of the Facebook Group and the frequency in which members heard others mention the Facebook Group (t=-9.013, df=43.49, p<.05). There showed to be significance among those who were a part of the Facebook Group and how often someone heard other members mention the volunteer organization’s Facebook Group (t=-3.45, df=66.68, p<.05). There was no perceived significance among those who were members of the Facebook Group and how useful the organization’s members thought the Facebook Group was to others (t=.150, df=61.27, p>.05).
Findings: NurseGroups.com website traffic (Part of ThisLocal)