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Information Behaviour and Web 2.0 Social Networks Mike Thelwall Statistical Cybermetrics Research Group, University of  Wo...
Contents <ul><li>Introduction </li></ul><ul><li>Examples of social network sites </li></ul><ul><ul><li>and ideas for  reco...
1. Introduction
Context <ul><li>MySpace, Facebook and similar sites are amongst the most popular web sites </li></ul><ul><li>According to ...
SNS  definition <ul><li>A web site allowing individuals to </li></ul><ul><ul><li>construct a public or semi-public profile...
Friends <ul><li>Not all friends are friends! </li></ul><ul><li>Some are not even acquaintances, family members, colleagues...
Why have sns friends? (1/2) <ul><li>It would be socially inappropriate to say no because you know them  </li></ul><ul><li>...
Why have sns friends? (2/2) <ul><li>Collecting Friends lets you see more people </li></ul><ul><li>It’s the only way to see...
Friends <ul><li>Friend news (Facebook) </li></ul>
History <ul><li>After a slow start, many successful SNSs emerged – then other sites began adding SNS services or innovatin...
Today <ul><li>Facebook dominant?? </li></ul>
Facebook dominant? <ul><li>Google search volume </li></ul>
2. Examples of social network sites
Three types of social networking site <ul><li>Socialising SNSs  - for recreational social communication between members </...
Types of SNS
Examples of SNS <ul><li>LinkedIn </li></ul><ul><li>Gaia Online </li></ul><ul><li>CyWorld </li></ul><ul><li>Digg </li></ul>...
LinkedIn <ul><li>SNS designed to help members find new business contacts </li></ul><ul><li>Especially helps look for  frie...
 
 
Cyworld <ul><li>Korean SNS </li></ul><ul><li>Avatar-based –users live in their own home in their mini-hompy </li></ul><ul>...
Digg <ul><li>“ a place for people to discover and share content from anywhere on the web” (digg.com/about, May 4, 2008) </...
 
<ul><li>Can friend  LewP   and navigate his stories (can also do this without friending) and friends </li></ul><ul><li>Lew...
Last.FM  <ul><li>Music-based site  </li></ul><ul><li>Helps members listen to music that they like or might like </li></ul>...
 
3. Cybermetric case study of MySpace Illustration of a range of types of “extractable” public information about MySpace me...
MySpace members data sets  <ul><li>random sample of 15,043 members </li></ul><ul><li>systematic sample of 7,627 members wh...
days since last access -members use MySpace once or frequently all Members >>
days since last access -members use MySpace once or frequently July 3 members
MySpace “age” profile: average “age” is 21
younger members have more MySpace friends
gender factors <ul><li>female users more likely to be “here for” friendship and male users more likely to be “here for” da...
who swears most? <ul><li>for US MySpace home pages: </li></ul><ul><ul><li>male = more likely to contain strong swearing </...
percentage of profiles containing swearing (typical sample size 20-148 for non-web swearing research) 130 3% 38% 18% UK fe...
Conclusions <ul><li>Social network sites vary by country and type </li></ul><ul><li>Some sites with SNS features can help ...
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Information Behaviour And Web 2 0 Social Networks (Tin180 Com)

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Information Behaviour And Web 2 0 Social Networks (Tin180 Com)

  1. 1. Information Behaviour and Web 2.0 Social Networks Mike Thelwall Statistical Cybermetrics Research Group, University of Wolverhampton , UK Virtual Knowledge Studio (VKS) Information Studies
  2. 2. Contents <ul><li>Introduction </li></ul><ul><li>Examples of social network sites </li></ul><ul><ul><li>and ideas for recommending social network sites to library users / information seekers </li></ul></ul><ul><li>Cybermetric case study of MySpace </li></ul><ul><li>Conclusion </li></ul>
  3. 3. 1. Introduction
  4. 4. Context <ul><li>MySpace, Facebook and similar sites are amongst the most popular web sites </li></ul><ul><li>According to HitWise, in 2007 MySpace overtook Google in the US </li></ul><ul><li>Facebook has </li></ul><ul><li>overtaken MySpace </li></ul>
  5. 5. SNS definition <ul><li>A web site allowing individuals to </li></ul><ul><ul><li>construct a public or semi-public profile within a bounded system </li></ul></ul><ul><ul><li>articulate a list of other users with whom they share a connection </li></ul></ul><ul><ul><li>view and traverse their list of connections and those made by others within the system </li></ul></ul>boyd, d. m., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication , 13 (1), article 11.
  6. 6. Friends <ul><li>Not all friends are friends! </li></ul><ul><li>Some are not even acquaintances, family members, colleagues </li></ul>
  7. 7. Why have sns friends? (1/2) <ul><li>It would be socially inappropriate to say no because you know them </li></ul><ul><li>Having lots of Friends makes you look popular </li></ul><ul><li>It’s a way of indicating that you are a fan (of that person, band, product, etc.) </li></ul><ul><li>Your list of Friends reveals who you are </li></ul><ul><li>Their Profile is cool so being Friends makes you look cool </li></ul>boyd, d. (2006). Friends, Friendsters, and MySpace Top 8: Writing community into being on social network sites. First Monday, 11 (2)
  8. 8. Why have sns friends? (2/2) <ul><li>Collecting Friends lets you see more people </li></ul><ul><li>It’s the only way to see a private Profile </li></ul><ul><li>Being Friends lets you see someone’s bulletins and their Friends-only blog posts </li></ul><ul><li>You want them to see your bulletins, private Profile, private blog </li></ul><ul><li>You can use your Friends list to find someone later </li></ul><ul><li>It’s easier to say yes than no </li></ul>
  9. 9. Friends <ul><li>Friend news (Facebook) </li></ul>
  10. 10. History <ul><li>After a slow start, many successful SNSs emerged – then other sites began adding SNS services or innovating for niche markets </li></ul>boyd, d. m., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication , 13 (1), article 11.
  11. 11. Today <ul><li>Facebook dominant?? </li></ul>
  12. 12. Facebook dominant? <ul><li>Google search volume </li></ul>
  13. 13. 2. Examples of social network sites
  14. 14. Three types of social networking site <ul><li>Socialising SNSs - for recreational social communication between members </li></ul><ul><li>Networking SNSs - for non-social interpersonal communication (e.g. LinkedIn) </li></ul><ul><li>(Social) navigation SNSs - social network features to help users find information or resources (e.g., YouTube, CiteULike) </li></ul>
  15. 15. Types of SNS
  16. 16. Examples of SNS <ul><li>LinkedIn </li></ul><ul><li>Gaia Online </li></ul><ul><li>CyWorld </li></ul><ul><li>Digg </li></ul><ul><li>Last.FM </li></ul>
  17. 17. LinkedIn <ul><li>SNS designed to help members find new business contacts </li></ul><ul><li>Especially helps look for friends of friends or aquaintances of acquaintances </li></ul>
  18. 20. Cyworld <ul><li>Korean SNS </li></ul><ul><li>Avatar-based –users live in their own home in their mini-hompy </li></ul><ul><li>Arguably the world’s first popular SNS </li></ul><ul><li>Members meet new people online </li></ul><ul><li>Members seem to self-disclose online and make trusting relationships </li></ul><ul><li>Micropayments via “acorn” currency </li></ul>
  19. 21. Digg <ul><li>“ a place for people to discover and share content from anywhere on the web” (digg.com/about, May 4, 2008) </li></ul><ul><li>Can navigate stories by friending people who post stories </li></ul><ul><li>Digg is not really for friendship. </li></ul>
  20. 23. <ul><li>Can friend LewP and navigate his stories (can also do this without friending) and friends </li></ul><ul><li>LewP is a human “recommender system”? </li></ul>
  21. 24. Last.FM <ul><li>Music-based site </li></ul><ul><li>Helps members listen to music that they like or might like </li></ul><ul><li>Prompts users to friend people listening to similar music </li></ul><ul><li>Can find new music liked by others with similar taste </li></ul>
  22. 26. 3. Cybermetric case study of MySpace Illustration of a range of types of “extractable” public information about MySpace members
  23. 27. MySpace members data sets <ul><li>random sample of 15,043 members </li></ul><ul><li>systematic sample of 7,627 members who joined on July 3, 2006 </li></ul><ul><li>excluded: music sites, ex-members, members with 0 or 1 friends </li></ul><ul><li>all information on home pages was automatically downloaded and harvested by SocSciBot -> Excel </li></ul>
  24. 28. days since last access -members use MySpace once or frequently all Members >>
  25. 29. days since last access -members use MySpace once or frequently July 3 members
  26. 30. MySpace “age” profile: average “age” is 21
  27. 31. younger members have more MySpace friends
  28. 32. gender factors <ul><li>female users more likely to be “here for” friendship and male users more likely to be “here for” dating (but only a minority) </li></ul><ul><li>males and females both preferred to have more female friends and top 8 friends </li></ul><ul><li>females preferred a greater proportion of female Top 8 friends </li></ul>women make the best friends! (403 data set)
  29. 33. who swears most? <ul><li>for US MySpace home pages: </li></ul><ul><ul><li>male = more likely to contain strong swearing </li></ul></ul><ul><li>for UK MySpace home pages </li></ul><ul><ul><li>male = more likely to contain moderate swearing </li></ul></ul><ul><ul><li>no difference in strong swearing - possibly more strong swearing in female home pages in the younger age groups </li></ul></ul><ul><li>apparent reversal in gendered strong swearing in the UK for young people </li></ul>July 3, 2006 members, extended collection >>
  30. 34. percentage of profiles containing swearing (typical sample size 20-148 for non-web swearing research) 130 3% 38% 18% UK females 16-19 171 8% 33% 33% UK males 16-19 1,287 2% 38% 11% US females 16-19 1,530 2% 47% 10% US males 16-19 sample size very strong strong moderate
  31. 35. Conclusions <ul><li>Social network sites vary by country and type </li></ul><ul><li>Some sites with SNS features can help users find information (e.g., pictures, video, music, news) by navigating people rather than documents/objects </li></ul><ul><li>“ Friends” may also give specific advice, if asked nicely (as Lay Experts or even LIMs?)! </li></ul><ul><li>Should librarians routinely suggest SNSs as an additional source of information – even emotional support? </li></ul>

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