Power Of Online Conversation 2009.05.01

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Alan Rosenblatt's presentation on Reverse Advocacy from Social Media for Staffers event on Monitoring Social Media.

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Power Of Online Conversation 2009.05.01

  1. 1. The Power of Online Conversation and Best Practices for Monitoring and Fostering It Alan Rosenblatt, Ph.D. Associate Director of Online Advocacy Center for American Progress Action Fund [email_address] 202.481.8193
  2. 2. Where the Fish Are 2009 <ul><li>Facebook </li></ul><ul><ul><li>42 million US users as of Jan 2009 (up 58.9% from June 2009) </li></ul></ul><ul><ul><li>7 million 35-54 yrs (up 276%) </li></ul></ul><ul><ul><li>1 million 55+ (up 194%) </li></ul></ul><ul><ul><li>60% retention rate </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>4 million US users as of Feb 2009 (Up 700% from last year) </li></ul></ul><ul><ul><li>March set record for growth </li></ul></ul><ul><ul><li>Oprah boosted it another 24% in April </li></ul></ul><ul><ul><li>40% retention rate </li></ul></ul>
  3. 3. Reverse Advocacy <ul><li>Advocacy: Constituents send messages to Congress </li></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Phones </li></ul></ul><ul><ul><li>Visits/Townhalls </li></ul></ul><ul><li>Reverse Advocacy: Congress seeks out, monitors, and engages constituents </li></ul><ul><ul><li>Social Web </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Other websites </li></ul></ul>
  4. 4. Tools for Monitoring <ul><li>Facebook </li></ul><ul><ul><li>How Big is Your Audience? http://Facebook.com/ads </li></ul></ul><ul><ul><li>What Keywords are People Using? http://www.facebook.com/lexicon/ </li></ul></ul><ul><ul><li>Profile Search (city, schools, age, companies, etc.) http://www.facebook.com/advanced.php </li></ul></ul>
  5. 5. Tools for Monitoring <ul><li>Twitter </li></ul><ul><ul><li>Search (Hashtags, Keywords, Users, etc.) </li></ul></ul><ul><ul><ul><li>http://search.twitter.com/ </li></ul></ul></ul><ul><ul><ul><li>http://hashtags.org </li></ul></ul></ul><ul><ul><ul><li>http://twitterfall.com </li></ul></ul></ul><ul><ul><li>Management Tools </li></ul></ul><ul><ul><ul><li>http://TweetDeck.com </li></ul></ul></ul><ul><ul><ul><li>http://HootSuite.com </li></ul></ul></ul>
  6. 6. Seed and Feed <ul><li>Find conversations </li></ul><ul><li>Seed them with your ideas </li></ul><ul><li>Feed them with your participation </li></ul>
  7. 7. Making it Easier <ul><li>Permanent Citations for Legislation, etc. </li></ul><ul><ul><li>Paragraph level, date/time stamped permalinks </li></ul></ul><ul><ul><li>Map to issues </li></ul></ul><ul><ul><li>Aggregate conversations </li></ul></ul><ul><ul><li>http://citability.org </li></ul></ul>
  8. 8. The Power of Online Conversation and Best Practices for Monitoring and Fostering It Alan Rosenblatt, Ph.D. Associate Director of Online Advocacy Center for American Progress Action Fund [email_address] 202.481.8193

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