Unblocking The Main Thread Solving ANRs and Frozen Frames
Kaist 박한우 교수님
1. Social media age? Revolution for political mobilization or another channel for interpersonal networking? Han Woo PARK Associate Professor Department of Media & Communication YeungNamUniversity ICISTS, KAIST, South Korea, August 4, 2011
2. Objectives of This Presentation 1. To identify the underlying communication-linkage patterns among micro-blogging community members within Korea Twitter sphere using a social network data obtained from Twitaddons.com. 2. To investigate how social media is being used as a mobilization channel to interact with socio-political issues in South Korea, which will be addressed through a case study on Twitter-based group ‘Chopae’. ‘Chopae’: The mission statement of the group is about expelling ‘Cho-sun-il-bo’ which represents conservative and vested rights.
5. Foster stronger and larger citizen associations, encouraging democratic participation
6. Enable social movements to operate in the international level(Klein, 1999; Van Aelst & Walgrave, 2002; Van Laer & Van Aelst, 2010; Ackland & O’Neil, 2010)
9. By supporting highly motivated people to mobilize less engaged people(Klein, 1999; Van Aelst & Walgrave, 2002; Van Laer & Van Aelst, 2010; Ackland & O’Neil, 2010)
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11. Retweeting to spread Tweets to new audiences, publicly agree with someone, and validate others’ thoughts (boyd et al., 2010).
12. Not only for personal status update or interpersonal relationship but for online activism
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14. Twitter as an electronic word-of-mouth channel or a broadcaster of national eventsJansen et al. (2009), Hughes &Palen (2010) Social use (for political mobilization) ?
24. Networked power: “the relational capacity that enables a social actor to influence asymmetrically the decisions of other social actor(s) in ways that favor the empowered actor’s will, interests, and values (Castells, 2009, p.10).”
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26. These groups were selected based on their membership (greater than 100), activeness in terms of recent Tweets, and mission statements (political, social, or commercial).
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29. “Blackberry,” “Official HTC,” and “Innovation” organizers played a role as “broadcasters” or “information sources” who gained people’s attention with “the valuable nature of their updates.”
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31. This implies that they were more likely to have conversations than to spread content through their Tweets.
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33. Political organizers in political groups might tend to be more sensitive than others in terms of monitoring the outside world and disseminating relevant information.
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36. party organizers party members followers of the party organizer 17 Preliminary study of Twitaddons.com Two-mode network visualization by party
37. 18 Preliminary study of Twitaddons.com Two-mode network visualization by party party organizers party members followers of the party organizer
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39. These characteristics may contribute to organizing members and developing discussions related to mission statements.
47. While previous studies on Twitter typically chose a single method such as an interview, case study, or link analysis, the present analysis incorporates both qualitative and quantitative approaches, i.e. network ethnography and co-word analysis.
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49. Ethnographic approach helps to understand online activism on Twitaddons.com which is a germinating movement, not applicable for generalization based on quantitative methods.
50. One of the authors enrolled in “Chopae” and observed the communicative behavior of members without disclosing one’s identity or purpose for entering the group.
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52. Through analyzing the association strengths of terms, this method allows to find patterns or clusters of discourse and to configure a conceptual map (Coulter et al., 1998).
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56. In 2002, the news report from ‘Chosunilbo’ and ‘Dong-A Ilbo’ made him doubt the reliability of these dailies which seemed to tarnish Roh Moo-hyun as a pro-North Korea leftist in order to defeat Roh in the primary election of the opposition party.
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58. This group was chaired by Kye-namMyung, a famous actor who publicly announced his support for Roh and who coined the group name as “Chopaegongsa.”
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60. Except the three foundational members and Kye-namMyung as an honorary president of “Chopae,” over 900 members joined this online community voluntarily in the Twitter sphere.
61. @parknifefelt self-efficacy through having rapid responses from members and validating each other’s thought via retweets, which rarely took place in his previous street promotion.
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63. He felt that the psychological distance towards politicians seemed to be shortened by sending mentions and getting replies from political figures.
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65. Around 20 to 30 members agreed to move to the online platform, but only three of them got accustomed to using Twitter and finally created “Chopae” on Twitaddons.com in 2010.
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68. Hyperlinks were duplicated throughout Tweet messages many times by retweeting original tweets which initiated the hyperlink connection.
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70. E.g. Criticism against government’s overarching intervention to the private sector, conglomerates’ reckless expansion of business, support for a governor’s objection to the government’s national development plan
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72. Main two clusters among 1,618 tweets were about criticizing the Group of Twenty (G-20) and the biased news coverage of three major dailies.
73. The most frequently occurred words were ‘weapon,’ ‘a biography of ga-ka (mocked president),’ ‘opposition,’ and ‘mouse-20 (indicating G-20) code of practice’ among others.
77. A tweet about mocking a list of global etiquettes issued by the government to guide people to observe during the G-20 period was ‘retweeted’ 109 times out of 683 tweets generated within a week.
78. Adding one’s thought or emotional response to the ‘retweeted’ message and ‘retweeting’ that altered message to others, members seemed to form solidarity with each other by this assuring and reassuring process.
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81. Designate a day for ‘Chopae’ to implement a barrage of ‘mentions’ against ‘Chosunilbo’ in Twitter sphere.
82. Promote the closure of ‘Chosunilbo,’ by making leaflets, stickers, and cellular phone accessories.
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84. Based on the result of a preliminary study, “Chopae” is selected considering its clearly identified counterpart to mobilize against and its active participation in the Twittersphere.
85. Moreover, its organizer, with ‘networked power,’ plays a role as an ‘information source’ or a ‘broadcaster’ and appears to have an attached relationship to group members, lopsiding one’s communicative effort to members rather than followers.
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87. These online movements were linked to offline actions, having regular gatherings and workshops as well as shared action plans to accomplish their mission.
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89. Rather than decaying to echo chambers of like-minded people (Sunstein, 2007), online community is changing the shape of civic engagement.
90. This ‘virtual togetherness’ promotes participatory culture and civic activism in our everyday life, which shows a good example of “technology-mediated social participation” with increased usability and sociability of technologies to foster vital communities (Pirolli et al., 2010).
Editor's Notes
Klein’s (1999) case study of a Boston-based citizen association, the Internet is likely to increase citizen responsiveness and foster grassroots movements by relaxing the constraints of space, time, and the participation cost and facilitating many-to-many communication. Further, the online environment is likely to foster stronger and larger citizen associations, encouraging democratic participation. Van Aelst and Walgrave (2002), employing both content analysis and hyperlink analysis, examined 17 websites related to anti-globalization issues (all of which were directly or indirectly hyperlinked to one another). They found that there was a broad consensus on the globalization issue among the websites and that the websites were able to successfully mobilize their visitors by using demonstration guidelines available on the sites. The aforementioned studies indicate that the Internet has a positive impact on social mobilization in terms of its information and organizational functions such as many-to-many communication and lower transaction costs. It can contribute to supporting highly motivated people to mobilize less engaged people.
