Diving Into Facebook And Twitter


Published on

Practical guide to candidate sourcing on Facebook and Twitter.

Published in: Business, Technology, Design
1 Comment
No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Diving Into Facebook And Twitter

  1. 1. Diving into Facebook and Twitter<br />
  2. 2. Personal or Professional Use?<br />I don’t want to use my personal Facebook or Twitter account for professional use.<br />No problem!<br />You can do many things with both sites without imposing on your personal space, and we’ll cover those things here!<br />2<br />
  3. 3. Warning!<br />Each site has a set of rules. It is possible that if you violate those rules your account(s) can be suspended.<br />3<br />
  4. 4. Facebook<br />Good News!<br />300,000,000 Users.<br />Bad News!<br />One of the least searchable social networking sites available.<br />Good News!<br />You have OPTIONS.<br />4<br />
  5. 5. Facebook Recruiting Options<br />Searching<br />Communities (Within Facebook)<br />Marketing<br />Exposure<br />Networking<br />External Searching<br />5<br />
  6. 6. Facebook Searching<br />Your Community – Wall, news feeds, friends, friends of friends<br />E-mail address<br />School – College or High School<br />Employer <br />Status Updates by Friends<br />Status Updates by Everyone<br />Web (Powered by Bing)<br />Applications<br />Groups<br />6<br />
  7. 7. Facebook CommunitiesFree!<br />Groups<br />Fan Pages<br />7<br />
  8. 8. Facebook Communities – What’s the Difference???<br /> Fan Pages are visible to unregistered people and are thus indexed on search engines and visible to EVERYONE! Example: site:facebook.com pages &quot;medical device“ ). Pages are generally better for a long-term relationships with your fans, readers or customers.<br /> Groups are better for viral marketing, meaning that any group member can also send bulk invites to the friends of his. Groups are generally better for hosting a (quick) active discussion and attracting quick attention. (Also indexed on search engines and visible by everyone).<br />8<br />
  9. 9. Fan Pages and Groups comparison.<br />Source: Searchenginejournal.com<br />9<br />
  10. 10. 67,425 Fans – Post, interact, drive traffic to your career portal, fan page, or group.<br />10<br />
  11. 11. 24,784 Fans!<br />11<br />
  12. 12. Retail Jobs<br />12<br />
  13. 13. Facebook Marketing<br /> Marketplace (Free) – Facebook.com/marketplace<br />Post jobs<br />Search for candidates<br />13<br />
  14. 14. Facebook Marketing<br />Facebook Ads (Paid) – Target in on specific demographics, active and passive exposure.<br /> CPC OR PPC – Cost Per Click or Pay Per Click<br /> CPM – Flat Rate<br />14<br />
  15. 15. Facebook Marketing – Targeting!<br />This is very valuable because you can target passive candidates within a specific organization!<br />15<br />
  16. 16. Facebook Exposure – Get Connected<br />Blog/RSS<br />Twitter<br />Slideshare.net – Highly indexed by Google! <br />Youtube.com – (Make a free video at Animoto.com!)<br />Links<br />Badges<br />Meetup.com<br />16<br />
  17. 17. Find us on Facebook!<br />17<br />
  18. 18. Facebook Networking<br />Create<br />Events<br />http://www.facebook.com/eventhome.php<br />Search<br />18<br />
  19. 19. Facebook External Searching<br />site:facebok.com KEY WORDS<br />site:facebook.cominurl:people programmer oracle<br />site:facebook.com (groups OR pages) &quot;medical device&quot;<br /> Yahoo! – Linkdomainlinkdomain:facebook.com (group OR association OR organization) CPA accounting “New York”<br />19<br />
  20. 20. I’m a real character! 140 of them to be exact!<br />Good News!<br />About 15 million users. (They don’t publish the actual number of active user accounts.) <br />Bad News!<br />So much to learn. Difficult to “tweet” frequently. 60% of new users fail to return the following month, (Nielsen Reports). Only 5% of Twitter&apos;s users account for 75% of all the activity on the service, (Sysomos).<br />Good News! <br />Easily searchable.<br />20<br />
  21. 21. What is Twitter?<br />Simply put, Twitter is a micro-blogging site that allows its users to send and receive messages called tweets. It is intended to keep followers updated between email messages and blog posts. <br />Source: Commoncraft.com/Youtube.com – visit for short educational videos!<br />Send messages from email, IM, SMS, web, etc.<br />21<br />
  22. 22. 22<br />
  23. 23. Twitter Recruiting Options<br />Network<br />Search<br />Post<br />Branding/Marketing<br />Connect – Youtube, Linkedin, Facebook, etc.<br />Research<br />23<br />
  24. 24. Sites to Use<br />Twittonary – Twitter Dictionary<br />Search.twitter.com – Search Engine<br />Twellow.com – Directory of Public Twitter Accounts<br />Twithire.com – Free Job Listing Service<br />Tweetcruit.com – Free Job Listing Service<br />Tweetbeep.com - Online Reputation Management<br />Justtweetit.com - Directory<br />Wefollow.com - Directory<br />Tweetlater.com – Plan your tweets to go out at a later time.<br />24<br />
  25. 25. Advanced Searching on Google<br />site:twitter.com &quot;medical device&quot; -recruiter -job<br />site:twitter.com accountant (resume OR vitae) –recruiter<br />site:twitter.com biotechnology (resume OR vitae) –job<br />site:twitter.com &quot;i&apos;m a registered nurse&quot;<br />site:twitter.com biotechnology &quot;product development&quot; –job<br />site:twitter.com accountant cpa -job –jobs<br />site:twitter.com &quot;i am a civil engineer“<br />site:twitter.com oracle &quot;my resume“<br />site:twitter.comphp &quot;my resume“<br />site:twitter.com #sql &quot;my resume“<br />25<br />
  26. 26. Make it Easy!<br /> A free service that allows you to update all of your social networks at one time!<br />26<br />
  27. 27. Questions and Thank You!Paulette BennettPbennett@etalentsourcing.comE-TalentSourcingwww.etalentsourcing.com(252) 955-1011<br />27<br />