2. To enable breakthrough mobile user engagement through choice
based HD video advertising that delivers best in class
performance for mobile publishers and advertisers.
MISSION
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3. Gaming & media in our DNA
Founding team members with 100+ years of experience from many well
known companies in games and advertising:
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4. Current advertising landscape
2-3 yr old startups “exploiting
new trends”
RTB
• MoPub
App Installs
• ChartBoost
• Appia
Video
• AdColony
• Vungle
5 yr+ old ad-tech
“slow to innovate”
Diversified
• Flurry
• MM/Jumptap
• Admob/Google
• Amobee
• InMobi
Offerwall
• Tapjoy
• SponsorPay/Fyber
Online Video
• Yume
• Tremor
• BrightRoll
Next Generation Choice
Based Video Ad Network
• Highest Quality Uses &
Users
• No Latency
• Brand Safety
• Partnering with select
publishers
2.01.0 3.0
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5. The Rivus “edge”
Native Advertising
Makes it harder for users to
instinctively identify/ignore
ads
Works best when content
and ads can be blended (e.g.
Facebook feed, Google
search results)
Rich Media Ads
Shiny and flashy to attract
attention
New ad formats do work
great initially, but suffer
from steep declines after
initial lift
Choice Based Advertising
Taps into the core of human
emotion; favoring choice and
control
Superior User Experience
Works best for sponsoring or
unlocking premium content
or features!
21 3
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6. Why choice based?
Studies show a 50x improvement with choice-based advertising!
In trials, more than 1 in 10 users engaged further with their chosen
advertiser, i.e. clicked on “download free app” or “learn more”
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Industry Norm!
!
!
User-Choice
Advertising!
% ENGAGEMENT / CLICK
0.1 – 0.5%
10–15%
8. The user flow
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2 User chooses which ad to
engage in and watches video
2
1 Seamless integration into the UI
of the game
1
9. The user flow
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4 User is rewarded and
downloads new app
4
3 User watches video
3
10. Use Case: Sponsor levels
• Always user-initiated and optional
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Get 1 time “free” help to “level” up
• Users can see your other games along
with advertising – the choice is yours!
11. Use Case: Sponsored content, time-based
• Simple, yet interactive
• 5-7 choices in a colorful format
• Visually integrated with your game/app!
• Video ad—User can skip after 10
seconds!
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Mobile-first design:
12. Use Case: Get free currency
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• User chooses option / ad
• Advertising can complement ‘native’ app look & feel
Free content unlock:
13. Choice Based Rewarded Video Examples
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Examples of user-experience that could be sponsored Category
Sponsor 25 articles of a newspaper or magazine (as an alternative to pay-wall) Usage based
Sponsor 1 hour or full day use of an app Time based
Sponsor current session, how so ever long Session based
Sponsor exclusive or premium content Freemium
Sponsor bonus game levels Event based
Sponsor virtual goods e.g. one-time free use of eagle in Angry Birds, or race track, or car in
a racing game, etc.
Virtual Good
Sponsor points or coins Virtual Good
Sponsored Free Gift to a friend Virtual Item
Sponsor Lottery or Mystery Prize: could reward points, or bonus level, or points and coins Any
14. Rivus Media optimizes user & publisher experience
User Experience
PERFECT NUMBER OF CHOICES: Too many and it becomes
a laundry-list; too-few and it looks like not giving a real choice
USER-ALWAYS-IN-CONTROL: User can exit at any time. User
can skip an ad after 10 seconds or keep watching. Users can
choose a new sponsor, watch video again, give feedback, etc.
ALWAYS FRESH: Old choices are automatically aged and
replaced with fresh choices. In addition, frequency caps are
implemented to keep things fresh.
ALWAYS INTERESTING: A broad variety of choices available,
users can choose based on brand, image, intent, or experience.
SIMPLY BEAUTIFUL: HD videos with instant-play, fluid
animations that feel natural, bright, playful and colorful pallete,
and a highly responsive experience.
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Publisher Experience
REAL SIMPLE TO IMPLEMENT: Requires 5 lines of code to
implement SDK. Rivus Media takes care of everything else!
NATIVE INTEGRATION: Seamless visual integration with app,
and the sponsorship offers appear naturally embedded in
game-play/app-flow.
ZERO LEAKAGE: User never leaves the App! All call-to-
actions are completed without leaving the app, and within the
visual look-and-feel of the app.
LOTS OF INTEGRATION POSSIBILITIES: A developer can
create any number of “sponsored” products. With clever
merchandising, a developer can increase total revenue by
50-100%
REAL-TIME CUSTOMIZATIONS: Dozens of customizations
are available. Some settings can be adjusted even after the
app has shipped.
15. You control every monetization lever
Floors, Frequency, Filters
Match eCPM goals; avoid ad fatigue
with cross promotion. Filter out
competitors.
User Experience
Select number of ads/tiles
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Users
Choose which user segment to show ads to.
Choose monetization strategy by user segment.
SDK
Single lightweight SDK that does it all:
Monetization, Analytics, Ads
17. Single SDK
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Diverse Ad Experiences
Match eCPM goals; avoid ad
fatigue with cross promotion
Filter out competitors
Platforms Detailed
Analytics
In-App Purchase Behavior
Engagement Level
User Segments, Naming,
Targeting, etc. etc.
Download the
SDK and serve
ads in minutes!
18. Paul Thind
Co-Founder & VP, Business Development
M: +1 510 589 6944
E-mail: paul@rivusmedia.com
Skype: paulthind
Twitter: @paulthind
CONTACT US
