Get the Full Report: www.psfk.com/2017-Forecast The PSFK 2017 Forecast report identifies today’s emerging trends that will shape tomorrow’s creative business. By analyzing thousands of new ideas shared on PSFK.com and beyond, PSFK Labs identified 15 nascent trends that will continue to grow and mature in 2016 and into 2017. This report will inspire designers, retailers, marketers and innovators to build a future where people live, work and play better. The 50+ pages of the report features: - 15 trends that will define 2017 to help creative professionals navigate their way into the future and shape tomorrow’s creative business solutions - Insights and implications of how key trends will impact sectors including retail, travel, work, home, health and marketing - Perspectives from influential market leaders and experts across the globe - Plus a 40+ page full presentation deck! If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com Issue date: December 2015

1. 2017 FORECAST
KEY TRENDS DEFINING THE FUTURE
#2017Forecast
2017 FORECAST
KEY TRENDS DEFINING THE FUTURE
SUMMARY

2. The PSFK 2017 Forecast report identifies today’s emerging trends that
will shape tomorrow’s creative business. By analyzing thousands of
new ideas shared on PSFK.com and beyond, PSFK Labs researchers
identified 15 nascent trends that will continue to grow and mature in
2016 and into 2017.
The full report is designed to inspire designers, retailers, marketers and
innovators to build a future where people live, work and play better.
The 50+ pages of the report feature:
GET THE REPORT
‣ In-depth market analysis: an informed look of 15 trends that will define 2017
‣ Actionable Takeaways: to help creative professionals pave their way into the future
‣ Insights and Implications: an investigative analysis of consumer behaviors and
market trends that will impact retail, travel, work, home, health and marketing
‣ Expert Insight: perspectives from market leaders across the globe
‣ Plus a full 40+ page presentation deck
Download the full report: psfk.com/2017-Forecast
Access all debriefs and reports as a PSFK Member: psfk.com/membership

3. PIERS FAWKES
Founder &
Editor-In-Chief
PSFK.com & PSFK Labs
The PSFK 2017 Forecast identifies today's emerging trends that will shape
tomorrow's creative business. While individual technologies may change,
the needs they fill remain rooted in basic human drives. This report takes
a look at the new singularity which allows people to express themselves
better, a touch enabled world which delves into the digital overlays in our
analog world, life partnering which highlights contextual and intelligent
services that support quotidian tasks and closed-loop communities which
investigates how distributed tech will soon connect citizens in every
corner of the world.
The full report is designed to inspire designers, retailers, marketers and
innovators to build a future where people live, work and play better.
Join us as we look at the trends that will shape 2016, 2017 and beyond!
ABOUT THE REPORT
Download the full report:
psfk.com/2017-Forecast
Published December2016

4. 1) CLOUD-ENABLE YOUR WORKFORCE
New tools and technologies must enhance and
support human relationships, foster
communication, collaboration and creativity.
2) FOCUS YOUR MARKETING
WITH COMMUNITY INITIATIVE
To truly resonate with today’s consumers, products
and marketing efforts must be a true reflection of
the broader cultural values.
3) ENGAGE ALL THE SENSES
Instead of just sight and sound, the next wave of
storytelling will better immerse people by catering
to all the senses.
4) SELF-EDIT WITH AUTOCORRECT
Intelligent editing tools and visual expression
focus messages to serve smaller screens.
5) BLEND PHYSICAL &
DIGITAL BRAND EXPERIENCES
Wearables present the opportunity to blend the
lines between online and offline worlds.
6) MAKE HARDWARE SOFT
Connected products from clothing to packaged
goods will change the relationship people have
with their devices.
6 STRATEGIES FOR THE FUTURE

5. 2017 THEMES
Creative, cultural and
technological innovations
will allow people to
freely, openly and easily
express themselves.
‣ Inclusive Beauty
‣ Mutable Fashions
‣ Distilled Expression
‣ Radical Transparency
Simulated environments
and performance-
enabled fabric will allow
people to interact
through gesture and
touch with both the real
and virtual world.
‣ Immersive Computing
‣ Fabricated Performance
‣ Multi-Sensory Storytelling
Predictive, contextual
and intelligent services
will offer intimate,
relevant and personal
support throughout the
day and along the course
of a lifetime.
‣ Corrective Centering
‣ Intimate AI
‣ Life Editors
‣ Digital Daycare
Distributed tech will
connect citizens no
matter where they are to
offer intelligent services
to people in every corner
of the world.
‣ Self-Supporting Cities
‣ Product As Retail
‣ Fan Matchmaking
‣ Nomadic Living
THE NEW
SINGULARITY
TOUCH ENABLED
WORLD
LIFE
PARTNERING
CLOSED-LOOP
COMMUNITY

6. The PSFK 2017 Forecast report identifies today’s emerging trends that
will shape tomorrow’s creative business. By analyzing thousands of
new ideas shared on PSFK.com and beyond, PSFK Labs researchers
identified 15 nascent trends that will continue to grow and mature in
2016 and into 2017.
The full report is designed to inspire designers, retailers, marketers and
innovators to build a future where people live, work and play better.
The 50+ pages of the report feature:
READ THE FULL REPORT
‣ In-depth market analysis: an informed look of 15 trends that will define 2017
‣ Actionable Takeaways: to help creative professionals pave their way into the future
‣ Insights and Implications: an investigative analysis of consumer behaviors and
market trends that will impact retail, travel, work, home, health and marketing
‣ Expert Insight: perspectives from market leaders across the globe
‣ Plus a full 40+ page presentation deck
Download the full report: psfk.com/2017-Forecast
Access all debriefs and reports as a PSFK Member: psfk.com/membership

7. ACCESS
INNOVATION
PSFK membership provides you a constantly updated
database of over 50,000 ideas for you to leverage as
you build the future.
PSFK Membership includes access to:
•360+ Innovation Stories Monthly
•Archive of over 55,000 Ideas
•All PSFK Published Debriefs And Reports
•Events and Networking Opportunities
Become A PSFK Member to access all
PSFK Labs Reports: psfk.com/membership
PREMIUMPURPLEBASIC

8. PSFK Labs is an innovation agent. We leverage the
research skills, expert network and editorial reach of
PSFK.com to offer consulting and thought leadership
services to the world's most future forward companies,
helping them develop new products, services, and ways
to interact with their consumers.
PSFK Labs has worked with Apple, BMW, Google, Nike,
Red Bull, Samsung, Target and many other leading brands.
If you are interested in seeing a presentation of this report or
would like to understand how PSFK can help your team ideate
new possibilities for your brand, contact us at sales@psfk.com.
PSFK LABS

9. 2017 FORECAST
KEY TRENDS DEFINING THE FUTURE
#2017Forecast
2017 FORECAST
KEY TRENDS DEFINING THE FUTURE
SUMMARY