2017 FORECAST KEY TRENDS DEFINING
THE FUTURE #2017Forecast 2017 FORECAST KEY TRENDS DEFINING THE FUTURE SUMMARY

The PSFK 2017 Forecast report
identifies today’s emerging trends that will shape tomorrow’s creative business. By analyzing thousands of new ideas shared on PSFK.com and beyond, PSFK Labs researchers identified 15 nascent trends that will continue to grow and mature in 2016 and into 2017. The full report is designed to inspire designers, retailers, marketers and innovators to build a future where people live, work and play better. The 50+ pages of the report feature: GET THE REPORT ‣ In-depth market analysis: an informed look of 15 trends that will define 2017 ‣ Actionable Takeaways: to help creative professionals pave their way into the future ‣ Insights and Implications: an investigative analysis of consumer behaviors and market trends that will impact retail, travel, work, home, health and marketing ‣ Expert Insight: perspectives from market leaders across the globe ‣ Plus a full 40+ page presentation deck Download the full report: psfk.com/2017-Forecast Access all debriefs and reports as a PSFK Member: psfk.com/membership

PIERS FAWKES Founder &
Editor-In-Chief PSFK.com & PSFK Labs The PSFK 2017 Forecast identifies today's emerging trends that will shape tomorrow's creative business. While individual technologies may change, the needs they fill remain rooted in basic human drives. This report takes a look at the new singularity which allows people to express themselves better, a touch enabled world which delves into the digital overlays in our analog world, life partnering which highlights contextual and intelligent services that support quotidian tasks and closed-loop communities which investigates how distributed tech will soon connect citizens in every corner of the world. The full report is designed to inspire designers, retailers, marketers and innovators to build a future where people live, work and play better. Join us as we look at the trends that will shape 2016, 2017 and beyond! ABOUT THE REPORT Download the full report: psfk.com/2017-Forecast Published December2016

1) CLOUD-ENABLE YOUR WORKFORCE New
tools and technologies must enhance and support human relationships, foster communication, collaboration and creativity. 2) FOCUS YOUR MARKETING WITH COMMUNITY INITIATIVE To truly resonate with today’s consumers, products and marketing efforts must be a true reflection of the broader cultural values. 3) ENGAGE ALL THE SENSES Instead of just sight and sound, the next wave of storytelling will better immerse people by catering to all the senses. 4) SELF-EDIT WITH AUTOCORRECT Intelligent editing tools and visual expression focus messages to serve smaller screens. 5) BLEND PHYSICAL & DIGITAL BRAND EXPERIENCES Wearables present the opportunity to blend the lines between online and offline worlds. 6) MAKE HARDWARE SOFT Connected products from clothing to packaged goods will change the relationship people have with their devices. 6 STRATEGIES FOR THE FUTURE

2017 THEMES Creative, cultural and
technological innovations will allow people to freely, openly and easily express themselves. ‣ Inclusive Beauty ‣ Mutable Fashions ‣ Distilled Expression ‣ Radical Transparency Simulated environments and performance- enabled fabric will allow people to interact through gesture and touch with both the real and virtual world. ‣ Immersive Computing ‣ Fabricated Performance ‣ Multi-Sensory Storytelling Predictive, contextual and intelligent services will offer intimate, relevant and personal support throughout the day and along the course of a lifetime. ‣ Corrective Centering ‣ Intimate AI ‣ Life Editors ‣ Digital Daycare Distributed tech will connect citizens no matter where they are to offer intelligent services to people in every corner of the world. ‣ Self-Supporting Cities ‣ Product As Retail ‣ Fan Matchmaking ‣ Nomadic Living THE NEW SINGULARITY TOUCH ENABLED WORLD LIFE PARTNERING CLOSED-LOOP COMMUNITY

The PSFK 2017 Forecast report
identifies today’s emerging trends that will shape tomorrow’s creative business. By analyzing thousands of new ideas shared on PSFK.com and beyond, PSFK Labs researchers identified 15 nascent trends that will continue to grow and mature in 2016 and into 2017. The full report is designed to inspire designers, retailers, marketers and innovators to build a future where people live, work and play better. The 50+ pages of the report feature: READ THE FULL REPORT ‣ In-depth market analysis: an informed look of 15 trends that will define 2017 ‣ Actionable Takeaways: to help creative professionals pave their way into the future ‣ Insights and Implications: an investigative analysis of consumer behaviors and market trends that will impact retail, travel, work, home, health and marketing ‣ Expert Insight: perspectives from market leaders across the globe ‣ Plus a full 40+ page presentation deck Download the full report: psfk.com/2017-Forecast Access all debriefs and reports as a PSFK Member: psfk.com/membership

ACCESS INNOVATION PSFK membership provides
you a constantly updated database of over 50,000 ideas for you to leverage as you build the future. PSFK Membership includes access to: •360+ Innovation Stories Monthly •Archive of over 55,000 Ideas •All PSFK Published Debriefs And Reports •Events and Networking Opportunities Become A PSFK Member to access all PSFK Labs Reports: psfk.com/membership PREMIUMPURPLEBASIC

PSFK Labs is an innovation
agent. We leverage the research skills, expert network and editorial reach of PSFK.com to offer consulting and thought leadership services to the world's most future forward companies, helping them develop new products, services, and ways to interact with their consumers. PSFK Labs has worked with Apple, BMW, Google, Nike, Red Bull, Samsung, Target and many other leading brands. If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at sales@psfk.com. PSFK LABS

2017 FORECAST KEY TRENDS DEFINING
THE FUTURE #2017Forecast 2017 FORECAST KEY TRENDS DEFINING THE FUTURE SUMMARY