LABS

@PSFK
#FutureOfRetail
PSFK’s fourth annual report in a series on
trends in retail will look at the new strategies to
deliver contextual experien...
Trends Timeline
Interconnected
Themes From
The Future Of Retail

Data-Driven
Commerce Platforms

Networked
Purchase Path
Data-Driven
Commerce Platforms
Sophisticated information systems can enable any
organization to dynamically respond to cha...
LABS

CVS
Pharmacy Chain Updates Weekly
Circulars Based On Shoppers’ Past
Purchases and Preferences
www.cvs.com/extracare
LABS

Analyzing the right data in real-time
to generate solutions that can be
implemented across any organization.
Do more...
LABS

Enabling the wider community to
tap into your data systems to create
an enhanced set of tools.
No one will pay atten...
LABS

Nike Fuel Lab
Brand Incubator Challenges
Startups To Use Fitness Tracking
Data In Unique Ways
www.nikefuellab.com
Networked
Purchase Path
Key points where a forward thinking retailer or brand
can effectively employ data, connected techn...
LABS

Tapping into shopper impulses by
converting every product interaction
into a purchase opportunity.
Taking a shopper ...
Soldsie
Facebook Posts Turned Into
Virtual Storefronts
www.soldsie.com
Diane Von
Furstenberg &
Google Hangouts
Fashion Video Interview
Lets Viewers Buy Outfits As
They Appear On Screen
www.dvf....
LABS

Developing contextual services to learn
shopper preferences over time, generating
tailored results and anticipating ...
LABS

Serving up relevant information
to shoppers when and where it’s
needed most.
There is a fine line between welcome in...
LABS

McDonald’s
Restaurant Installs NFC-Enabled
‘Happy Tables’ That Trigger An
Exclusive Mobile Video Game
www.mcdonalds....
LABS

Using shared access to customer
information to bridge the gap between
sales staff and shoppers, helping build
more m...
LABS

Providing customer assistance on more
platforms to create more staff
touchpoints and enable interactions
to happen o...
LABS

Google Helpouts
Video Service Taps Community
Experts To Provide Users With
Knowledge
www.helpouts.google.com
LABS

Linking payment systems to verified
shoppers to make transactions more
efficient and secure.
Regardless of the final...
LABS

Uniqul
Facial Recognition Software Lets
Shoppers Leave Their Wallets At
Home
www.uniqul.com
LABS

Delivering on the need for convenience
and immediacy by rolling out ‘buy it
now, get it soon after’ services to get
...
LABS

Kate Spade
Saturday
Women’s Fashion Retailer Opens
24hr Shoppable Store Windows,
Promises One-Hour Delivery
www.satu...
LABS

Tying rewards to participation in a
wider community to provide lasting
benefits to both brands, retailers and
their ...
LABS

Volkswagen
Driving App Challenges Drivers To
Have More Fun On Road Trips
www.smiledrive.vw.com
Interconnected
Themes From
The Future Of Retail

Data-Driven
Commerce Platforms

LABS

Networked
Purchase Path
PSFK’s fourth annual report in a series on
trends in retail will look at the new strategies to
deliver contextual experien...
PSFK Future Of Retail 2014 Report
PSFK Future Of Retail 2014 Report
PSFK Future Of Retail 2014 Report
PSFK Future Of Retail 2014 Report
PSFK Future Of Retail 2014 Report
PSFK Future Of Retail 2014 Report
PSFK Future Of Retail 2014 Report
PSFK Future Of Retail 2014 Report
PSFK Future Of Retail 2014 Report
PSFK Future Of Retail 2014 Report
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PSFK Future Of Retail 2014 Report

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In this year’s Future of Retail Report, PSFK Labs’ fourth annual production of the report, we’ve brought together two interconnected themes that provide a foundation for the modern shopping experience. ‘Data-Driven Commerce Platforms’ offers insights into the information systems that responsive retailers and brands are leveraging to differentiate themselves from the competition, enabling them to exceed customer expectations at every point along the ‘Networked Purchase Path’. Within these themes, we take an in-depth look at eleven key trends, bringing them to life with best-in-class examples, YouTube videos for further illustration sprinkled through out this Slideshare presentation, and connecting the dots with takeaways to help spark thinking and discussion. As you click through the following slides, we hope you find inspiration and innovation that you can leverage and share within your own organization.

For more of information or to buy a full copy of the report:

http://www.psfk.com/future-of-retail

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PSFK Future Of Retail 2014 Report

  1. 1. LABS @PSFK #FutureOfRetail
  2. 2. PSFK’s fourth annual report in a series on trends in retail will look at the new strategies to deliver contextual experiences that drive sales. _ _ 11 Trends with over 60 best-in-class examples Implications, expert opinions, supporting stats, and retail concept For your Full Copy of the Report, visit: psfk.com/future-of-retail PSFK presents the Future of Retail 2014 www.psfk.com/future-of-retail
  3. 3. Trends Timeline
  4. 4. Interconnected Themes From The Future Of Retail Data-Driven Commerce Platforms Networked Purchase Path
  5. 5. Data-Driven Commerce Platforms Sophisticated information systems can enable any organization to dynamically respond to changes in the marketplace, develop better tools for customers and staff and add efficiencies into the shopping experience. Key Trends: Data Trading Systems Real-Time Analytics Brand API
  6. 6. LABS Trading better shopping experiences for better customer data. In today’s marketplace, personal information is a new asset class. In the same way that your shoppers will pay for quality so should you. Create an open exchange that demonstrates that they have value beyond a string of 0s and 1s.
  7. 7. LABS CVS Pharmacy Chain Updates Weekly Circulars Based On Shoppers’ Past Purchases and Preferences www.cvs.com/extracare
  8. 8. LABS Analyzing the right data in real-time to generate solutions that can be implemented across any organization. Do more with less. Understand what data matters most to your business, experiment with what works and build your strategy from there.
  9. 9. LABS Brooks Brothers Mens Fashion Retailer Uses Rapid Analytics To Adjust What Customers See On Their E-Commerce Site www.brooksbrothers.com
  10. 10. LABS Enabling the wider community to tap into your data systems to create an enhanced set of tools. No one will pay attention to who created it, as long as the experience is great. Tap into the intelligence of the wider community by providing the assets and guidance that enable them to innovate on top of your core offerings.
  11. 11. LABS Nike Fuel Lab Brand Incubator Challenges Startups To Use Fitness Tracking Data In Unique Ways www.nikefuellab.com
  12. 12. Networked Purchase Path Key points where a forward thinking retailer or brand can effectively employ data, connected technologies and human service to meet the shopper where they are and anticipate where they will go next, enabling better interactions at every stage of the sale. Key Trends: Omni Point-Of-Purchase Multichannel Customer Service Adaptive Personalization Instantly Verified Contextual Support On-Demand Delivery Connected Relationship Management Community Loyalty
  13. 13. LABS Tapping into shopper impulses by converting every product interaction into a purchase opportunity. Taking a shopper from discovery to checkout is only the first step. Decide how checkout and fulfillment will work to ensure the best end-to-end experience.
  14. 14. Soldsie Facebook Posts Turned Into Virtual Storefronts www.soldsie.com
  15. 15. Diane Von Furstenberg & Google Hangouts Fashion Video Interview Lets Viewers Buy Outfits As They Appear On Screen www.dvf.com www.google.com/hangouts LABS
  16. 16. LABS Developing contextual services to learn shopper preferences over time, generating tailored results and anticipating future needs. Your shoppers want to be treated like individuals. Develop personalized tools and services that build on your shoppers’ previous interactions with your brand or store to add value to the overall experience.
  17. 17. LABS Foursquare Location-Based Social Network App Sends Alerts To Nearby Dives And Diners Based On Past Check-Ins And Social Recommendations www.foursquare.com
  18. 18. LABS Serving up relevant information to shoppers when and where it’s needed most. There is a fine line between welcome information and spam. Respect your shoppers’ willingness to engage by not interrupting their shopping trip with messaging that distracts from their experience.
  19. 19. LABS Estimote Beacon Hardware Solution Lets Retailers ‘Program’ Their Stores To Deliver Specific Information To Shoppers’ Phones www.estimote.com
  20. 20. LABS McDonald’s Restaurant Installs NFC-Enabled ‘Happy Tables’ That Trigger An Exclusive Mobile Video Game www.mcdonalds.com.sg
  21. 21. LABS Using shared access to customer information to bridge the gap between sales staff and shoppers, helping build more meaningful relationships. Just because you have information about your shoppers doesn’t mean you should use it. Go the final step by helping them understand how sharing their purchase history and preferences will lead to a better service experience.
  22. 22. LABS Boston Proper Online Retailer’s Bricks & Mortar Stores Allow Customers To Log-In And Retrieve Preferences To Enable Better Shopping Experiences www.bostonproper.com
  23. 23. LABS Providing customer assistance on more platforms to create more staff touchpoints and enable interactions to happen on shopper’s terms. Communication has evolved beyond face-to-face conversations and phone calls. Take advantage of the new channels your shoppers are already using to connect them with a real person who can offer the service they need.
  24. 24. LABS Google Helpouts Video Service Taps Community Experts To Provide Users With Knowledge www.helpouts.google.com
  25. 25. LABS Amazon Kindle Tablet Gives On-Demand Support With The Push Of A Button www.amazon.com/kindle_fire
  26. 26. LABS Linking payment systems to verified shoppers to make transactions more efficient and secure. Regardless of the final price, no one really wants to part with their money. Design platforms or services that help make the actual transaction feel more personal and enjoyable, allowing customers to keep their focus on the excitement of their new purchase.
  27. 27. LABS Braintree Cross-Platform Auto-Fill Partnership Takes The Tedium Out Of Mobile Shopping www.braintreepayments.com
  28. 28. LABS Uniqul Facial Recognition Software Lets Shoppers Leave Their Wallets At Home www.uniqul.com
  29. 29. LABS Delivering on the need for convenience and immediacy by rolling out ‘buy it now, get it soon after’ services to get shoppers their purchases more quickly. In a culture of immediate gratification, waiting is the hardest part. Meet your shopper’s expectations with multiple options that allow them to decide the most convenient method for receiving their purchase. Ensure that you sync all available inventory across your channels to optimize cost and availability.
  30. 30. LABS Kate Spade Saturday Women’s Fashion Retailer Opens 24hr Shoppable Store Windows, Promises One-Hour Delivery www.saturday.com
  31. 31. LABS Tying rewards to participation in a wider community to provide lasting benefits to both brands, retailers and their customers. Status and recognition are worth more than points and discounts. Reward your community of shoppers for sharing and participating in the activities that are meaningful to them and make sense within the broader context of your store or brand. Where possible leverage existing networks rather than starting from scratch.
  32. 32. LABS The Hunt Social Game Turns Strangers Into Altruistic Personal Shopping Community www.thehunt.com
  33. 33. LABS Volkswagen Driving App Challenges Drivers To Have More Fun On Road Trips www.smiledrive.vw.com
  34. 34. LABS KEY TAKEAWAYS Find Time To Set The Pace Be Accommodating At Every Step Use Customer Data To Create Digital Services Create Channel Agnostic Experiences Deliver Frictionless Transactions Use Technology To Deliver The Human Touch Build A System Of Love Access Data Anywhere
  35. 35. Interconnected Themes From The Future Of Retail Data-Driven Commerce Platforms LABS Networked Purchase Path
  36. 36. PSFK’s fourth annual report in a series on trends in retail will look at the new strategies to deliver contextual experiences that drive sales. _ _ 11 Trends with over 60 best-in-class examples Implications, expert opinions, supporting stats, and retail concept For your Full Copy of the Report, visit: psfk.com/future-of-retail PSFK presents the Future of Retail 2014 www.psfk.com/future-of-retail
  37. 37. LABS @PSFK #FutureOfRetail

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