2. PRDA
Founded in 2004
Hundreds of successful campaigns
Broad range of industries
Physical presence in:
Hong Kong
China
Philippines
India
U.S.
www.PRDA.Asia
3. About us
PRDA
is based on over 20 years of experience in leveraging
digital platforms to build communities and spread
ideas and harvest data
uses a proven process to deliver quality social media
initiatives with transparency, predictability and
measured results
is passionate about promoting and protecting your
brand
www.PRDA.Asia
4. 9 channels
Video
Blogs
Forums
Articles
Bookmarks
Mobile
Social Sites
SMR
Micro sites
www.PRDA.Asia
5. 9 channels - why
Views
Using a range of medium to communicate with
fans increases views and shares
Sentiment
Creating a deep and broad range of brand positive
content protects against negative sentiment
Search
Properly written and search engine optimised content
increase search ranking
Syndication
Branded channels with loyal fans always receptive to
messages
www.PRDA.Asia
7. Step 1 - listen
Listening (monitoring) is the most important component of
social media strategy. It is the front line for brand protection
and effectively influencing online conversations. PRDA uses
proprietary applications to track real time conversations.
Listen to:
Who
Where
How
Customer info
Competitor info
Sentiment
Crisis alerts
www.PRDA.Asia
8. Step 2 - content creation
Be part of the conversation. Influence and add value. Be
relevant to your fans. With effective listening comes the
knowledge to craft relevant content.
Content:
Relevant
Exciting
Influential
Search optimised
Colloquial/ local
Shareable
Positive
www.PRDA.Asia
9. Step 3 - publish
Content published to branded sites. Using 9 channels and
proper placement brand content has maximum impact. With
effective listening comes the knowledge to place and
participate effectively in conversations.
Publish:
Branded
9 channels
Targeted
Multilingual
Country specific
www.PRDA.Asia
10. Step 4 - engage
Engagement is unique to social media. Amplify positive
messages. Interact with fans. Manage conversations and
protect the brand. With effective listening comes the
knowledge to enhance fan's brand experience and influence
sentiment.
Engage:
Fan experience
Amplify positive
Minimise negative
Q/A
Influence
Community management
www.PRDA.Asia
11. Step 5 - analytics and measurement
Business needs results. Analytics along with KPI's can
demonstrate ROI or equivalent media value. Social media
should be an investment that pays dividends
Analytics:
ROI
Brand positioning
Conversion
Share of voice
PR
Offset other marketing budgets
www.PRDA.Asia
12. Review
PRDA is an experienced end-to-end social media solution
provider. We use a process driven approach to maximise
quality, transparency and results. Decades of global digital
experience drives the company. Local knowledge makes it
work.
Monitoring
Content creation
Publishing - branded syndication
Engagement - community and reputation management
Analytics and consultancy
www.PRDA.Asia
