Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Session 1: Social Media
in 2015 and Beyond
Session 1: Social Media in 2015 and Beyond
Agenda
● Changes in social user behaviour
● New social platforms:
○ Instant mes...
Everything Old is. . .
Is New Again
Progress is usually more refinement than change
No Fear!
New Again
New Again
● Personal introduction
○ Name
○ What you do
○ What do you hope to gain from the workshop
● Example of something...
Changing online behaviour
Headline: Front Size12
(Blod)
100/85/65K
1,000,000
3.2/4.0/4.4
Changing online behaviour
Headline: Front Size12
(Blod)
Changing online behaviour
Changing online behaviour
Changing online behaviour
Changing online behaviour
Instant Messaging Apps
Whatsapp Growth
Whatsapp
WeChat
WeChat
Instant Messaging Apps
Instant Messaging Apps
SnapChat
SnapChat first big Promotion with Audi
Video Time!
Instagram
Instagram
Pinterest
Tumblr
*SMC is a special product from PRDASocial Media Cooperative
Decline of Organic Reach
Narrowing and creating efficiency
SMR
YouTube Youku
SlidesharePinterestInstagram
EDMBlog Article
WeChatLine Facebook Twitt...
O2O
Summary
Summary
● Change is usually more
refinement than radical;
embrace
● New Apps do not mean
change of biz strategy,
r...
Upcoming SlideShare
Loading in …5
×

Social Media in 2015 and beyond, PRDA Douglas White July 2015

574 views

Published on

Session 1 of a 2 day 8 session intensive workshop on Social Media Strategy Optimization. Change Management, Case Studies, Facebook,

Published in: Social Media
  • Be the first to comment

  • Be the first to like this

Social Media in 2015 and beyond, PRDA Douglas White July 2015

  1. 1. Session 1: Social Media in 2015 and Beyond
  2. 2. Session 1: Social Media in 2015 and Beyond Agenda ● Changes in social user behaviour ● New social platforms: ○ Instant messaging apps: ■ Whatsapp ■ WeChat ■ Snapchat ■ Line - ○ Live streaming apps: ○ Periscope ○ Meerkat - ○ Photo sharing apps: ○ Tumblr ○ Instagram ○ Pinterest ● "Death of Organic Reach": From Social to SEO ● Narrowing to a limited range of social channels to leverage on their full potential Creating a seamless Online- to- Offline (O2O) consumer experience
  3. 3. Everything Old is. . .
  4. 4. Is New Again
  5. 5. Progress is usually more refinement than change
  6. 6. No Fear!
  7. 7. New Again
  8. 8. New Again ● Personal introduction ○ Name ○ What you do ○ What do you hope to gain from the workshop ● Example of something in your life that seemed to change, but remained the same ○ went from driving a car but now ride a bike ○ new software at work is more efficient, but deliverables remain the same ● Share good/ bad experiences with change
  9. 9. Changing online behaviour Headline: Front Size12 (Blod) 100/85/65K 1,000,000 3.2/4.0/4.4
  10. 10. Changing online behaviour Headline: Front Size12 (Blod)
  11. 11. Changing online behaviour
  12. 12. Changing online behaviour
  13. 13. Changing online behaviour
  14. 14. Changing online behaviour
  15. 15. Instant Messaging Apps
  16. 16. Whatsapp Growth
  17. 17. Whatsapp
  18. 18. WeChat
  19. 19. WeChat
  20. 20. Instant Messaging Apps
  21. 21. Instant Messaging Apps
  22. 22. SnapChat
  23. 23. SnapChat first big Promotion with Audi Video Time!
  24. 24. Instagram
  25. 25. Instagram
  26. 26. Pinterest
  27. 27. Tumblr
  28. 28. *SMC is a special product from PRDASocial Media Cooperative
  29. 29. Decline of Organic Reach
  30. 30. Narrowing and creating efficiency SMR YouTube Youku SlidesharePinterestInstagram EDMBlog Article WeChatLine Facebook Twitter Weibo
  31. 31. O2O
  32. 32. Summary Summary ● Change is usually more refinement than radical; embrace ● New Apps do not mean change of biz strategy, remember basic business rules ● Know your audience ● Efficiency will counter many negative trends coming our way ● O2O is just a fancy way of giving customers more options.

×