It's a new era for sales. The modern sales process is now driven by revolutionary levels of connectivity to customers and prospects. Through social media, wireless data, SMS messaging, and unified communications, the traditional sales force is ever evolving to become smarter, faster and more connected than ever before. Check out these statistics about the new era sales, and learn how important social media, CRM, collaboration and content can be to making your sales process more efficient and successful. Learn more about the social sales revolution here: bit.ly/social-sales-revolution

1. 6 STATS
ABOUT THE NEW ERA
OF SALES

2. LIKES
MOREAverage Shelf life of a
SOcial Post: 4.2 hours
Social posts need
constant promotion
and compelling Calls
to action to be
successful.
2.8 hours
7.4 hours
3.2 hours
1

3. 90: percentage of enterprises implement CRM
31: percentage of implementations that fail
Top Tech Challenges to Implementing CRM
Data Skills
Competency
Visability System
Performance
Functional
Deficiencies
Integration
CRM & SALES
2
3
45% 45% 34% 32% 29% 25%

4. CONTENT
12 14
65% 20% 15%
Does content
Have a significant
impact on buying
decision?
YES NO UNSURE
4

5. 94% collaborate to
pursue large deals
TOP SALES PERFOMERS
COLLABORATE MORE
91% Collaborate with
Marketing on what
customers want and
need
TOP SALES PERFOMERS
COLLABORATE
AREAS OF
COLLABORATION
Strategy/Messaging
go-to-market Plans
Analytics/Statistics
56%
47%
32%
5 6

6. SOCIAL SALES
REVOLUTION:
Join the
bit.ly/social-sales-revolution

7. References
1. Research by bit.ly. You just shared a link. How long will people pay attention?
Sept. 6, 2011. Retrieved at http://blog.bitly.com/post/9887686919/youjust-
shared-a-link-how-long-will-people-pay
2. Study by MHI Research Institute. 2014 MHI Global Sales Best Practices Study.
Retrieved at http://www.mhiglobal.com/sales-best-practices-study/
3. Forrester blog post by William Band. How To Succeed With CRM: The Critical
Success Factors. 2013. Retrieved at http://blogs.forrester.com/william_
band/13-07-31-how_to_succeed_with_crm_the_critical_success_
factors
4. Study by Accenture. Top-Five Focus Areas for Improving Sales
Effectiveness Initiatives. 2013. Retrieved at http://www.accenture.com/
sitecollectiondocuments/pdf/accenture-top-five-improvementssales-
effectiveness.pdf

8. 5. Study by MHI Research Institute. 2014 MHI Global Sales Best
Practices Study. Retrieved at http://www.mhiglobal.com/sales-best-
practices-study
6. Report & Survey by Corporate Visions. Corporate Visions
Survey Finds Only 10 Percent Of Companies Are Completely
Coordinated In Their Demand Generation And Sales Training
Initiatives. Oct. 28, 2014. Retrieved at http://
corporatevisions.com/blog/2015/01/21/corporate-visions-
surveyfinds-only-10-percent-of-companies-are-completely-
coordinated-intheir-demand-generation-and-sales-training-
initiatives/
References