Big Ass Fans Streamlines Marketing Fulfillment with OzLINKDocument Transcript
OzLINK Customer Success Story
Big Ass Fans
Big Ass Fans Streamlines Marketing
At a Glance:
The aptly-named Big Ass Fan Company designs and manufactures the world’s best
(and, of course, biggest) overhead fans. Big Ass Fans serve a multitude of
customers including applications in industrial, government, commercial, and
residential environments. In order to support their exceptional growth Big Ass Fans
is constantly running marketing promotions featuring swag offers. The challenge
was the fulfillment department got bogged down in clerical work. To eliminate these
issues Big Ass Fans turned to OzLINK.
Oz Solutions: OzLINK Shipping
“OzLINK improved our
fulfillment dramatically, it is
one of the best time-saving
solutions we have implemented“
Big Ass Fans
Cut clerical work by 81%
Saved $10K annually in address correction fees
Increased throughput of fulfillment process by 28%
Originally Big Ass Fans had a very manual process for their marketing fulfillment.
They would run marketing campaigns offering various promotional giveaways and
marketing collateral. The sales team would use salesforce.com to identify prospects
and add them to a campaign. Big Ass Fans’ marketing automation solution, Pardot,
integrates with salesforce.com, creating tasks for the fulfillment team to complete.
However, this approach created a few issues for the fulfillment team, which sought
to reduce the time it takes for a potential customer to receive their requested item.
Each marketing campaign includes hundreds of fulfillment tasks, processed in
With over 100 daily shipments, processing them all in the same day was a
Manual updates to Salesforce.com task resulted in too many repeat orders
Big Ass Fans first implemented OzLINK to streamline the smaller single shipment
processes. Based on this initial success they then expanded the solution to handle
the campaign shipments in a batch process. OzLINK streamlines this by batching
all tasks that have the same promotional items, and automatically prints the labels.
Furthermore, the tasks associated with the batch are automatically closed and
updated with the customer tracking number. The results are:
Processing a campaign was cut from 2-3 hours down to 15 minutes
Repeat orders were cut down significantly
O Z D E VE L OP ME N T , I N C .