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Xylem Essence of LifeKeith TeichmannDirector of Innovative Networks and Marketing
Upending Traditional Models• Agriculture contributes >50% towards poverty reduction• Farmers make up ⅓ of the world’s population (~2.3B)( 2.3B)• ~1.5B are ‘small holders’ (<1 acre)2 5 Billion peopleBase of the Pyramid• Substantial under‐utilized arable land2.5 Billion peopleLiving on less than $2.50/day• Addressing just 1%, touches 2.9M potential familiesCompelling Market for “Solving Water”
Where Do We Begin?Abject Poverty ProsperitySubsistence FarmerSmallholder FarmerProfessional Small FarmerWaterManagementFarmer Farmer Small FarmerWater Application& StOpen Treadle Pressure Pumps Mechanization& StorageXylem Treadle System$100 PerPortable Solar Cart$600 PerDrum, Bag, Spray, Small Drip Mound Bag, Spray, DripTraditional Methods< $60 Per ~ $100 Per ~ $600 Per< $60 PerSocio‐Economically Grounded
Travel, Discussions, ObservationsVoice of CustomerOver750 FVoice of CustomerFarmersInterviewedEvaluationEvaluationQuantitativeQualitativeCompetitiveExtensive and Personal Customer Intimacy