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Social Media                                      Orange Group                                         november 2012some r...
Social Media                                                                                                              ...
Social Media                                                                                                              ...
Social Media                                                                                                              ...
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[EN] Orange - Social Media Dashboard - November 2012

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Transcript of "[EN] Orange - Social Media Dashboard - November 2012"

  1. 1. Social Media Orange Group november 2012some rights reserved - cc 2012orange.com
  2. 2. Social Media & Orange Group top accounts likers and followers Orange Corporate - Facebook Romania +4% Orange Corporate page: 263 988 likers vs oct 12 Orange Worldwide likers Orange Worldwide followers 5 76 5 265 91 2 446 24,1% Poland Other countries 45,3% 8,8% France Orange Polska 8,4% Orange France Likers : 1 160 739 Orange Corporate 5,1% 8,3% UK Likers : 612 871 Followers : 847 Likers : 263 988 Followers : 1 179 Followers : 27 537 source: socialbakers Romania Tunisia november 2012 Orange Corporate - Twitter Poland @orange: 27 537 followers +10% vs oct 12 Other Orange Romania USA Likers : 276 709 Dominican Republic 2% 10% 3% Followers : 474 Spain 3% Poland 11% 36% France 35% UKOrange Dominicana source: Twitter november 2012 Likers : 311 971 Followers : 77 485 Orange Jordan Orange Corporate - top engaging posts Likers : 246 216 Followers : 4 974 Bring out the James Bond in you ! You could use this ring to take pictures unnoticed... Orange Tunisia #LeShowHello Likers : 560 204 Orange présente 8 innov. majeures qui vont enrichir la vie numérique de ses clients Followers : 22 853 d’ici printemps 2013 source: socialbakers november 2012 source: socialbakers november 2012 some rights reserved - cc 2012 orange.com
  3. 3. Social Media & Twitter international telco Twitter Orange account @orange Orange event with Tweetreach level of engagement followers evolution +41% Le Web vs sept 12 total people reached* with the search «Le Web + Orange» : #1 87,5 UK O2 522 745 for a total of 258 tweeterers** 153 584 followers 30000 #2 81,8 USA ATT 20 october 23 768 167 601 followers 20 september followers split of tweet type over 5 days top 5 twitterers over 258 (based on the total number of impressions ***) 25000 21 018 30 november @replies #3 81,8 FRA @Orange followers 27 537 8% @Cath_Woman 306 143 impressions 27 537 followers followers @Lookout 141 675 impressions 20000 @orange 139 453 impressions #4 56,4 FRA SFR_Groupe 45% retweets 47% @MagicSauceMedia 10 348 followers regular tweets 102 744 impressions @thomaspower 84 824 impressions #5 46,9 UK Vodafone_Group 15000 total impressions : 1 886 172 12 407 followers 1-Sep 10-Sep 20-Sep 30-Sep 10-Oct 20-Oct 30-Oct 10-Nov 20-Nov 30-Nov total tweets : 629source: Tweet level by Edelman november 2012 source: Twitter counter november 2012 source: Tweetreach november 2012 blog live orange November visits and popular articles 16th 951 visits 1200 le cloud pro at the event 49 articles Web 2 Connect 900 514 tweets 128 shares 94 shares 49 gplus 8 Pinit! 5 comts in visits/day 600 281 #AltMinds se dévoile un peu plus au Paris Games Week #PGW12 19 300 20 43 innovation, passion et émotion, retour sur le show hello! #leshowhello 0 20 faites connaissance avec notre équipe de blogueurs à #leweb12 Parissource: Google Analytics 1-Nov 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 17 november 2012 some rights reserved - cc 2012 orange.com
  4. 4. Social Media glossary engagement TweetLevel TweetReach TwitterCounter rate Measures the interactions TweetLevel is measurement Measures how your Provides the followers (likes and comments) tool. It calculates an messages impact the Twitter evolution from one account compared to total posts and influence score on Twitter conversation about the brand fans taking into account interac- or product It does not take into account tions, people, lists... *reach is the total number of unique Twitter users facebook polls and shares who received tweets **a tweeterer is a Twitter user ***each receipt of a tweet is called an impression http://www.socialbakers.com http://tweetlevel.edelman.com/ http://tweetreach.com/ http://twittercounter.com/This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. To view a copy of this license, visit http://creativecommons.org/licenses/by-ncsa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com) )You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange.com) some rights reserved - cc 2012 orange.com
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