Instructed by Martin Shervington.

1. Google+ Best Practices to building and growing
a Google+ community

2. Martin Shervington
Community Manager,
‘Plus Your Life’ and
‘Plus Your Business’

3. Part 1 - Using Google+ Profile or Pages to build a
community first
Part 2 - Creating and running a ‘Google+ community’
Part 3 - Connecting and engaging with community
members

4. Part 1

6. Google+ Profile or a Page?

7. The basics of engagement on Google+
+1s
Comments
Shares
Emails
Conversations on Hangouts/Video Calls
Video Messages

8. Build opt in lists

9. Or you can build a circle
this way...

10. Notify them for key content

11. How to build up your network with people who matter most

14. Part 2

15. Creating your own community

16. Choosing Public

17. Choosing Private

18. Created by...

19. Add a logo

20. Set up guidelines: A

21. Set up guidelines: B

22. When you launch, make a few
posts to set the scene

23. Ten Tips to awesome Community
Management!

24. 1. Welcome new members!

25. 2. Act on any spam that happens to get
through the filters

27. 3. Promote ‘good people’ to moderators to help
out

30. 4. Use Pinnable posts

31. 5. Instead of answering questions ‘privately’ ask people
to drop them into the community, this enables other
members to contribute

32. 6. Consider reviewing your community categories once in
a while.

34. 7. Create circles of engagers for the community
members.

35. 8. When people ask questions, do you deliver them the
resources they need?
Tip: Create a resource list that you can bespoke each
time.

36. 9. Consider closing the doors...

37. 10. Understand how notifications work!

38. Part 3

40. Look at:
1. Daily posts
2. Running events inc.
a) hangouts
b) hangouts-on-air
3. Rewarding your top engagers

41. Once you are established, look to invite in
influencers as moderators in the community.

42. Finally...know that the more you put in, the
more you will get out of running the
community.
Passion matters!