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March Engagement Metrics 2013
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March Engagement Metrics 2013

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Absolute Radio Engagement Metrics March 2013

Absolute Radio Engagement Metrics March 2013

Published in: Business, News & Politics

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  • 1. 1063915134 142193 183 179139 154196 204158 14717815551091310 27605859454845 55698210114912159474138141212 913836121520242522 17181954292688118 8820101172009Q22009Q32009Q42010Q12010Q22010Q32010Q42011Q12011Q22011Q32011Q42012Q12012Q22012Q32012Q42013Q1Absolute Radio NetworkWorldwide Mobile App Installs (000s)iPhone Android Nokia BlackBerry WindowsSource: Respective app stores
  • 2. 309300253246290 295276286 290298267 267Apr2012May2012Jun2012Jul2012Aug2012Sep2012Oct2012Nov2012Dec2012Jan2013Feb2013Mar2013Active Users (000s)Absolute Radio NetworkWorldwide Mobile App UsageSources: Spodtronic and Flurry2.272.111.56 1.581.701.831.921.972.042.201.972.18Apr2012May2012Jun2012Jul2012Aug2012Sep2012Oct2012Nov2012Dec2012Jan2013Feb2013Mar2013Sessions (millions)
  • 3. Absolute Radio NetworkWorldwide Mobile App Active Users (000s)216 222 211 207 221 219 206 211 209 212194 19993 7742 3868 7570 74 81 8673 68Apr2012May2012Jun2012Jul2012Aug2012Sep2012Oct2012Nov2012Dec2012Jan2013Feb2013Mar2013Station Players Other AppsSources: Spodtronic and Flurry
  • 4. 21.88.817.89.216.48.515.58.216.18.817.88.716.28.315.87.8Live Scores Station PlayersiPad App Visits %Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13Absolute Radio NetworkWorldwide Mobile App Visits from iPadsSource: Google
  • 5. Absolute Radio NetworkTotal Account Registrations (000s)02004006008001,0001,200Apr2012May2012Jun2012Jul2012Aug2012Sep2012Oct2012Nov2012Dec2012Jan2013Feb2013Mar2013Legacy Desktop MobileSource: Internal server logs
  • 6. 433452537422398352453562501474 463445Apr2012May2012Jun2012Jul2012Aug2012Sep2012Oct2012Nov2012Dec2012Jan2013Feb2013Mar2013Absolute RadioWorldwide YouTube Video Views (000s)Source: YouTube
  • 7. 2,04280218005001,0001,5002,0002,5003,000Apr2012May2012Jun2012Jul2012Aug2012Sep2012Oct2012Nov2012Dec2012Jan2013Feb2013Mar2013Absolute RadioWorldwide YouTube ActivityLikes Comments SharesSource: YouTube
  • 8. 520550529507534515533 536508584523Apr2012May2012Jun2012Jul2012Aug2012Sep2012Oct2012Nov2012Dec2012Jan2013Feb2013Mar2013Absolute Radio NetworkWorldwide Unique Site Visitors (000s)Source: PiwikUtilitybroken
  • 9. Absolute Radio NetworkWorldwide Site Traffic1.92.11.9 1.9 1.8 1.82.02.01.82.11.92.0Apr12May12Jun12Jul12Aug12Sep12Oct12Nov12Dec12Jan13Feb13Mar13Visits (millions)Source: Google5.86.55.64.95.4 5.35.8 5.86.06.35.65.9Apr12May12Jun12Jul12Aug12Sep12Oct12Nov12Dec12Jan13Feb13Mar13Page Views (millions)
  • 10. Absolute RadioRadioPlayer270293278 278262248262 261228247239261Apr12May12Jun12Jul12Aug12Sep12Oct12Nov12Dec12Jan13Feb13Mar13Unique Visitors (000s)Source: Google746839761 780732765866 852689838781825Apr12May12Jun12Jul12Aug12Sep12Oct12Nov12Dec12Jan13Feb13Mar13Visits (000s)
  • 11. Absolute RadioSocial Media80 84 90 96 98 100 103 105 106 108 110 111103 107111114 119 123 128 132 135 138 142 145Apr12May12Jun12Jul12Aug12Sep12Oct12Nov12Dec12Jan13Feb13Mar13Total Facebook Likes (000s)Absolute Radio Other Network PagesSource: Facebook and Twitter31 33 34 36 39 465771809510611612 13 13 141516171819212324Apr12May12Jun12Jul12Aug12Sep12Oct12Nov12Dec12Jan13Feb13Mar13Total Twitter Follows (000s)Absolute Radio Other Network Profiles
  • 12. 33.12.57.6 8.30.05.010.015.020.025.030.035.040.0Absolute Breakfast 80s OthersAbsolute Radio NetworkFacebook Talking About (000s)Apr 12 May 12 Jun 12 Jul 12 Aug 12 Sep 12 Oct 12 Nov 12 Dec 12 Jan 13 Feb 13 Mar 13Source: Facebook
  • 13. 40.246.152.60.010.020.030.040.050.060.070.080.0Oct08Nov08Dec08Jan09Feb09Mar09Apr09May09Jun09Jul09Aug09Sep09Oct09Nov09Dec09Jan10Feb10Mar10Apr10May10Jun10Jul10Aug10Sep10Oct10Nov10Dec10Jan11Feb11Mar11Apr11May11Jun11Jul11Aug11Sep11Oct11Nov11Dec11Jan12Feb12Mar12Apr12May12Jun12Jul12Aug12Sep12Oct12Nov12Dec12Jan13Feb13Mar13Absolute Radio NetworkPrompted Awareness16+ 25-54 25-54 LondonSource: Harris Interactive 16+ UK Online Omnibus (three-month roll)
  • 14. 78.075.670.563.653.647.045.241.2 40.232.624.821.0 20.517.70102030405060708090National Prompted AwarenessApr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13Source: Harris Interactive 16+ UK Online Omnibus (three-month roll)
  • 15. 79.274.8 74.870.3 69.451.847.7 46.6 46.540.2 39.80102030405060708090Capital Heart Kiss Classic FM Magic LBC Talk Sport AbsoluteNetworkSmooth Xfm AbsoluteRadioLondon Prompted AwarenessApr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13Source: Harris Interactive 16+ UK Online Omnibus (six-month roll)
  • 16. 2.9 2.81.1 1.13.0 2.91.1 1.13.43.31.4 1.3Total 10+ Total 15+ London 10+ London 15+Absolute Radio NetworkWeekly Reach (millions)W4:11 W3:12 W4:12Source: RAJAR
  • 17. 4.9 4.71.8 1.75.25.01.9 1.85.85.62.2 2.1Total 10+ Total 15+ London 10+ London 15+Absolute Radio NetworkMonthly Reach (millions)W4:11 W3:12 W4:12Source: RAJAR
  • 18. 19.0 18.87.8 7.719.8 19.27.0 6.624.423.511.3 10.6Total 10+ Total 15+ London 10+ London 15+Absolute Radio NetworkWeekly Hours (millions)W4:11 W3:12 W4:12Source: RAJAR

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