13. What were the Results?
Average ‘in-app’ dwell time on Match Day over 57mins
50% of total mobile active users each Football weekend
39% have signed up for ‘Push’ notifications in first 10 months
From 60,000 to 800,000 Premium Page views
The Sun – ‘Football App of the week’
Marketing Society – Mobile Marketing award
Sony Radio Award winner – Mobile Development
Premium Mobile ‘In-Demand Audience’ - Ladbrokes