The presentation presents the results of the first phase of the Big Data Analytics Multiсenter Study, which has been organized in Russia by EMC Academic Alliance Russia & CIS. The results show that unstructured arrays of keywords related to the Big Data, reflect the real global society processes in the information environment of the Internet. Was found the spatio-temporal structure (surface diagram of correlation field) as reflection of the political phenomenon «Arab Spring» in the Internet, that has correlations with mobile phones distribution.