1. Vom Intranet zum
Digital Workplace
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ONE Konferenz, Zürich, 09.05.2012
Stephan Schillerwein
Head of Research
Infocentric Research AG
Twitter: @IntranetMatters

2. Infocentric Research
Infocentric Research AG is an innovative consulting, software and research company based in
Baden, Switzerland. From intranets to digital workplaces, from corporate websites to social
media, from collaboration to enterprise content management – we cover the entire spectrum
of information management and online media.
As a dynamic, mid-sized consulting company with highly experienced and dedicated
specialists, Infocentric Research has helped 100+ satisfied customers, small and large and
across all industries.
Our professional services reflect the full project lifecycle ranging from strategy definition,
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conceptual design to usability, governance, architecture and implementation.
We are passionate about unleashing the value of business information to transform your
organization into a truly digital enterprise!

3. Why current Intranets
cannot solve
the most important
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problem they should
address

4. Your Intranet – the most expensive menu plan in
the world!
Forrester: “93% of all
employees use an
intranet at least weekly,
however, … mostly …
for basic functions
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such as company
directory, benefits
information, and payroll.”
Credits:
- Picture: http://www.colosseum-werbung.ch/werbegestaltungen.html
- Forrester: http://www.forrester.com/Research/Document/Excerpt/0,7211,55142,00.html

5. Why the Intranet is not key to people
System
B
System
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A
My Work
System
C
The Intranet

6. Typische Probleme heutiger Intranets
• Akzeptanz und Nutzung
• Bedeutung für’s Unternehmen
• Budget und Ressourcen
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• Nutzen und Return on Investment
• Konkurrenzierung und Abgrenzung
• Steuerbarkeit und Qualität
• ... und viele mehr!

7. … während gleichzeitig das Informationschaos
exponentiell zunimmt!
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8. Business Perspective
Business Goals Intranet
• Increase earnings • CMS
• Increase turn-overs • Portal
• Decrease costs • Collaboration Spaces
• Create wealth for investors • Wiki
• Create sustainability • Blogs
• Social Network
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(economicallly, ethically,
socially) • Microblogging (Social
• Cater to stakeholders GAP Messaging)
• Execute strategy • Audio-/Video-Casting
• Forums
• Increase market share • Media-Sharing
• Restructure, Integrate, M&A • Prediction Markets
• Increase Competitiveness • RSS
• Mash-ups
• ...

9. Understanding
information work
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and the need to transform
your company into a
digital organization

10. The new world of work
Blurring of
internal and
external Increase in
Device
knowledge work
independence
and workers
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Consumerisation
& new Speed outpaces
instruments / classical IT
channels
Location and time
independence Workplace Democratization

11. What is information work?
Think
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Speak Information
& Write Work
Listen &
Read

12. State of Information Work
Economy and Organizations in general
U.S. economy loses $900b to Organizational performance
$1.5t a year down by 29%
UK economy loses £67b a underperformance in dealing
year with complexity
Employees
Searching takes up to 2 hours More than half of
per day information needed not 1 in 3 employees frustrated
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searchable by failed searches
¼ of full work day
wasted Important information 1 in 3 searches not
hard to find for 1 in 2 successful
Hidden cost $14k per 70% of customer agents lack
employee/year 25% time loss due
to overload information
Management
information not 63% make critical decisions 86% not prepared for
available in time w/o being informed information risk issues
1 in 2 lacks cross- 40% use wrong 1 in 2 managers overloaded
organizational information information with information
54% of decisions are made
difficult

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Productivity loss in information work
>25%

14. What are the Secrets to Successful Strategy
Execution?
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Structural Decision Information
Motivators
Reorg’s Rights Flow
26 25
50 54
Harvard Business Review: “The Secrets to Successful Strategy Execution”,
Booz & Company, 2008

15. Page 15 - The Digital Workplace – ONE Konferenz - 09-05-2012
in the
different
Digital Workplace
What needs to be

16. The Digital Workplace creates the Missing Link
• I don’t know who you are!
• I don’t know what your job is!
• I don’t know what your are
currently working on!
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• I don’t know what you’re
interested in!
• I don’t know what you want to
do next!
• I have no idea what you mean
with «expenses»!?!
•Quelle: Secretary: "Gabriele - Die perfekte Sekretärin: 1956 Chefs mit kleinen Fehlern»,
•diepuppenstubensammlerin, http://www.flickr.com/photos/diepuppenstubensammlerin/5668327945/

17. Context in the Digital Workplace
Tasked-based Interaction-based
• Processes • Documents used
• Position • Websites visited
• Roles • Information subscribed to
• (current) location • Functions often made use of
• •
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Projects Defined preferences
• Cases • Current location in the system
• Meetings scheduled • Communities (Memberships)
• Tasks • Documents and content
• Experiences authored
• Competencies • Comments
• Skills • Tags, Bookmarks
• Events visited • Rating, Votes
• … • Contacts (per email, IM,
VoIP...)
• Searches
• ...

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The «CIA Method»: information finds you!

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Universal Inbox

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21. From vision to reality:
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An approach for digital
transformation

22. If Management thinks everything is fine …
Solution
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Reaction
Problem

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on …
Areas a Digital Workplace Initiative needs to focus

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Call to action
You are here

25. Q&A
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Free Download: http://bit.ly/n3xuI4
stephan.schillerwein@infocentricresearch.com
www.infocentricresearch.com
www.intranet-matters.de
twitter.com/IntranetMatters
delicious.com/Infocentric_Research