There are over 80 HUGs worldwide and we are proud to launch the first Tel Aviv HUG for Inbound Marketing. This presentation (originally presented on May 6, 2015) outlines the speakers featured and the topics discussed with some fun facts that highlight why Inbound Marketing holds the key to our future. In this presentation, Avishai Sam Bitton of Imonomy, presents "How to use SEO to get your content discovered".

1. How To Use SEO to Get Your
Content Discovered
Avishai Sam Bitton
Director of Marketing at imonomy

2. About Myself
„ I'm the Director of Marketing at imonomy. We get most of
our acquisitions through long term SEO investments
„ I help other companies and bloggers promote their content using
SEO techniques
„ I promote my personal brand through SEO (myself)
„ Some of my guest posts can be found on:
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Tech.co,SteamFeed.com, YFSmagazine.com, Conduit’s Blog,
Times of Israel, Life Hack, StartupBloggers

3. What I’ll Cover
Why SEO was, still and always will be important to all of us
Where I go to learn about and get updated on SEO
The SEO toolbox I use everyday
Mobilegeddon
One simple hack anyone can do

4. GOOD CONTENT

5. GOOD CONTENT
Without SEO

6. SEO is important for the following reasons:
If your content isn’t search friendly, it won’t appear on search
Appearing first in organic search builds your credibility
Traffic from organic search is the best traffic you can get
These Companies Built Their Platform Through Search Traffic

7. Moz
Matthew Woodward
QuickSprout
SEO isn’t difficult to learn, it’s difficult to follow
Learning SEO

9. „
„
„
SEO BY MOZ IS ALL ABOUT THE REAL-WORLD
Research your target audience for search leads, and who/what is
influencing your prospects
Get to know influencers by spending lots of time on social networks,
forums, real-world meetups. This might not sound like SEO but it is
Build a quality list of questions, unsolved problems or potential ideas for
products that are related to your area of expertise

10. Moz
Matthew Woodward
QuickSprout
SEO isn’t difficult to learn, it’s difficult to follow
Learning SEO

12. WHAT MATT TAUGHT ME
IFTTT:
At imonomy we follow RSS feeds of Q&A sites (e.g. quora)
When you respond first, you have a higher chance of creating the most
valuable link and even converting the user who asked the question!
Becoming a leading influencer

13. Moz
Matthew Woodward
QuickSprout
SEO isn’t difficult to learn, it’s difficult to follow
Learning SEO

14. JUST CREATE SOMETHING BETTER
„ Find the number one article on Google for what you are searching for,
and just create a better one

16. My Toolbox
Open Site Explorer
BuzzSumo
SerpBook
Google Search
Oktopost

17. My Toolbox
Open Site Explorer
BuzzSumo
SerpBook
Google Search
Oktopost

19. HIJACKING INFLUENCERS
You can use BuzzSumo to find out who the biggest sharers of a link are
You can use Topsy to do this as well if you find the BuzzSumo process too long

20. Open Site Explorer
BuzzSumo
SerpBook
Google Search
Oktopost
My Toolbox

21. My Toolbox
Open Site Explorer
BuzzSumo
SerpBook
Google Search
Oktopost

22. The most searched-for terms will always appear first!
Don’t write just for the sake of writing, write about the things
people are asking about.

23. Open Site Explorer
BuzzSumo
SerpBook
Google Search
Oktopost
My Toolbox

26. What You Should Know

27. I PROMISED YOU A HACK

28. ANY QUESTIONS?

29. HOW TO REACH ME
Twitter
@Avishai_Bitton
LinkedIn
in/avishaib
blog.imonomy.com
startupbloggers.com