This presentation, delivered by Keith Washo at the Research Triangle HubSpot User Group on June 21, 2019, shares a simple 4 step framework that will help you set up any (good) product for successful sales.

1. “Keys To Marketing And Selling”
By Keith Washo
...Products Successfully

2. The Unbreakable Comb
•

3. • Introduction
• High Level Wisdom On Marketing + Sales Success
• Marketing Messaging That Leads To Sales
• Interaction Section:“Marketing Messaging & Selling Product Demo
Pitch!”
• Conclusion
• Pick Prize Winners & Q/A
Agenda

5. Technology Career

6. Technology Career

7. Entrepreneur

8. Education

9. Author of Books

10. "Keys To Marketing And Selling Products Successfully”
Wisdom From Chapter 7
Main Focus For Today:
How Product Marketing Works Hand In Hand
With Sales To Support Selling Product!

11. “First, It All Starts With A Market For A Product..
Then it’s all about Delivering A Great Product…”

12. “First Have A Great Product...
Then Have Great Marketing & Messaging!”

14. Wait, one more thing…

16. “Great Product + Great Marketing
Combined With Great Selling
Helps You Win!

17. “Great Product +Great Marketing Messaging
Helps You Sell!”

19. Now That Marketing Has Done Its Job,
Sell Well!

22. Successful Marketing Messaging
Leading To Sales
1. Understand Top Features & Benefits. Know the
difference!

23. Understand Difference Between
Features & Benefits
• Features are defined as surface statements about your
product, such as what it can do, its dimensions, and specs.
• Benefits show end result of what a product can do for you.

25. Successful Marketing Messaging
Leading To Sales
1. Understand Top Features & Benefits.Know The
Difference!
2. Communicate Clearly Leading With Feature Then Focus
On Benefit!

26. Successful Marketing Messaging
Leading To Sales
1. Understand Top Features & Benefits. Know the
difference!
2. Communicate Cleary Leading with Feature Then Focus On
Benefit!
1. Prepare for objection and have good response
Close: Ask Customer To Take Action…

27. Successful Marketing Messaging Leading To Sales
Example
(Interactive Volunteer Time!)

28. Successful Marketing Messaging
Leading To Sales
1. Understand Top Features & Benefits. Know The
Difference!
2. Communicate Clearly Leading With Feature Then Focus
On Benefit!
1. Prepare For Objection And Have Good Response
Close: Ask Customer To Take Action…

30. • Q&A
• Pick Prize Winners!
Q&A + Prizes!

31. “THANK YOU”
By Keith Washo

32. Interaction Section:
“Marketing Messaging,Sales Pitch Demo”
• Form Team Of 5
• Pick Any Product Amongst Your Group To Sell
• Confirm Top Feature/Benefits
• Create 1-2 Minute Pitch On Selling Product
• Lead on features and then hit on benefits
• Prep for objection and response
• Close on a ask for customer
Prep Time: 7 Minutes Pitch Time: 2 Minutes Then 2 Minutes Q&A

33. INTERVIEWED EXECUTIVES

35. Producer & Musician