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Great blogging: which posts work
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Great blogging: which posts work

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Newscounter advises how to write blog posts that work

Newscounter advises how to write blog posts that work

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  • 1. What sorts of blog posts work? A typology of blogposts
  • 2. You can write dull posts on a blog that no one will read
  • 3. And you can write interesting posts on a blog that no one will read
  • 4. But some posts work better than others
  • 5. The answer (in brief)
    • Memes
    • Lists
    • Piggyback
    • Life blogging
    • Detractor
    • Breaking news
    • Links
    • Reviews
    • Surveys
    • Live blogging
  • 6. Now we will: Explain each type of post give you examples Tell you how it works Rate how difficult they are to write And how much attention they can receive
  • 7. Memes
    • How do you do it?
    • A list of questions that you found on another site
    • You answer on your site and
    • Nominate other bloggers to take the questions from your site and repeat ad nauseum
  • 8. For example
    • Iain Dale takes on a meme, develops it and passes it on.
  • 9. Why do memes work?
    • Because you are building a network (the site that links to you and the sites you link to)
    • It’s been proven to stimulate debate by the other sites (or else you wouldn’t have picked it up)
    • Difficulty: 1/5
    • Buzz: 4/5
  • 10. Lists
    • A list of things, such as:
      • Top 10 films this year
      • 5 best holidays
      • 10 favourite outfits
      • 50 best games of football
      • 10 favourite sportspeople
  • 11. For example
    • This frontpage of The Times shows that 2 of their 4 most read stories were lists
  • 12. Why do lists work?
    • They create debate
      • Why wasn’t X in, why wasn’t Y higher
    • Easy to read
    • Compelling title
    • Frequently used search term
    • Difficulty: 2/5
    • Buzz: 3/5
  • 13. Piggyback
    • Giving your view on a top issue of the day
    • BUT
    • You need to have a unique view either from your perspective, knowledge or research
  • 14. For example
  • 15. Why does it work?
    • Lots of people are interested in the issue
    • You can link to your blog from other sites talking about the same issue
    • Difficulty: 1/5
    • Buzz: 2/5
  • 16. Life blogging
    • Posts about your life, anything from:
      • what you did at the weekend to
      • Why you need to take the car to the garage
    • It works when:
      • You can give advice to other people in the same situation (what’s good to do in Bristol with young children, where’s a good garage to change your exhaust)
      • You have a regular following of readers who want to know more about you
  • 17. For example
  • 18. Why does it work?
    • Very useful for a small number of people
    • Long term usefulness for search engine users
    • It’s like writing an open letter to a group of friends
    • Difficulty: 3/5
    • Buzz: 2/5
  • 19. Detractor
    • Criticise something
      • A piece of technology
      • A bad restaurant
      • An unreliable tradesman
    • Be careful of libel and defamation legislation; it still aplies
  • 20. For example
  • 21. Why does it work?
    • Long term usefulness for a search engine
    • Very valuable to prospective purchasers
    • Choose a low profile product and your review will be one of a few
    • Choose a high profile product and it could be useful for a journalist reviewing a product launch
    • Difficulty: 3/5
    • Buzz: 2/5
  • 22. Breaking news Just as it says on the tin
  • 23. For example
  • 24. Why does it work?
    • It’s unique
    • Other sites will (mostly) link back to you when reporting it
    • You will get repeat visits as the story unfolds
    • Difficulty 5/5
    • Buzz: 5/5
  • 25. Links Provide links to low profile (or news) websites and blogs
  • 26. For example
  • 27. Why does it work?
    • The other (smaller) sites will be grateful to you and link to your site
    • Difficulty 4/5
    • Buzz: 2/5
  • 28. Reviews of products, films, books, music etc.
  • 29. For example
  • 30. Why does it work?
    • Many people see bloggers as more authentic than professional reviewers
    • You can get traffic through search engines (though unlikely for frequently reviewed products or films)
    • If someone really disagrees with you, it can create buzz
    • Difficulty: 2/5
    • Buzz: 1/5
  • 31. Surveys What do your readers think about a topic?
  • 32. For example
  • 33. Why does it work?
    • Engage your readers
    • Create new content
    • Difficulty: 2/5
    • Buzz: 1/5
  • 34. Live blogging Giving your thoughts during an event
  • 35. For example
  • 36. Why does it work?
    • Engage readers in a minute by minute commentary
    • Involve them in a developing event
    • Hold your readers for the duration
    • Difficulty: 3/5
    • Buzz: 3/5
  • 37. In conclusion
    • Memes
    • Difficulty: 1/5
    • Buzz: 4/5
    • Lists
    • Difficulty: 2/5
    • Buzz: 3/5
    • Piggyback
    • Difficulty: 1/5
    • Buzz: 2/5
    • Life blogging
    • Difficulty: 3/5
    • Buzz: 2/5
    • Detractor
    • Difficulty: 3/5
    • Buzz: 2/5
    • Breaking news
    • Difficulty: 5/5
    • Buzz: 5/5
    • Links
    • Difficulty: 4/5
    • Buzz: 2/5
    • Reviews
    • Difficulty: 2/5
    • Buzz: 1/5
    • Surveys
    • Difficulty: 2/5
    • Buzz: 1/5
    • Live blogging
    • Difficulty: 3/5
    • Buzz: 3/5
  • 38. For more advice and information [email_address]