Neomobile - Discovering new mobile horizons: Turkey

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Turkey is a very interesting country where mobile commerce is really advanced. Neomobile made an insight about this really fascinating digital landscape. Read also the related post on our blog http://www.neomobile-blog.com/discovering-the-new-mobile-horizons-turkey/

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Neomobile - Discovering new mobile horizons: Turkey

  1. 1. Exploring digital landscapes:Turkey Neomobile’s overview of the Turkish digital landscape © 2013 by Neomobile. All rights reserved
  2. 2. Exploring digital landscapes: mobileTurkey 71% pageviews 29% 47.2% 2012 74.7 MILLION people 43% 2011 35 MILLION 41% 2010 internet penetration internet people internet use 29% 43% 23% 4.7 million 50 mobile 3g 65.8% subscribers subscribersonline shoppers time spent on internet $110 basket size hrs/months 34.9% © 2013 by Neomobile. All rights reserved
  3. 3. mobileSource: Turkish Information and Telecommunication Council subscribers arpu 20% 27% 34.7 mlns 19.7 €/MONTH 18 mlns 19.77 €/MONTH 53% 13 mlns 20.5 €/MONTH 65.7 mlns - © 2013 by Neomobile. All rights reserved
  4. 4. mobile web browser market share:trend 2011/2012 Turkcell feat Neomobile50% Turkcell’s Smart Ticket App Neomobile’s mobile payment expertise and Turkcell’s Smart Ticket application, joined forces to create the best user experience for the football fans, enabling the seamless purchase of match tickets via mobile device.0% NEOMObile has been awarded as DEC 2011 SEP 2011 MAR 2012 JUN 2012 SEP 2012 the Best Mobile Payment Service as a confirmation of the winning strategy: development of the state of the art technology, android iphone opera while listening carefully to nokia others the market needs.SOURCES: TUiK 2011/2012 - IAB TR 2012 - BTK Q1 2012 report - 2009-BTK Q1 2012 reportgemiusTraffic, August, 2012 - Ipsos KMG Brand Plus 2011 - The Interbank Card Center/BKM 2012 - Statscounter.com © 2013 by Neomobile. All rights reserved
  5. 5. SOCIAL MEDIA WEBSITES ADDRESS www.neomobile.com Neomobile S.p.A. www.neomobile-blog.com viale Pasteur 78 - 00144 Roma - Italy www.onebip.com info@neomobile.com

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