NEC Mobile meets the Cloud

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Cloud computing is a huge disruptive force in the ICT industry, bringing with it un-paralleled challenges and opportunities for the entire eco-system. Mobile services will become much smarter by the application of cloud computing technology. NEC's core team addressed the true potential of Mobile Cloud at the MWC'11 with this keynote presented by Jaime Serrano Head of Cloud Competence Centre, President & CEO NEC Iberica.

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NEC Mobile meets the Cloud

  1. 1. Mobile meets the Cloud Realizing smarter mobile servicesNEC CorporationCloud Computing Competence CenterDate: 17th February 2011
  2. 2. To be a leading global company leveraging the power of innovation to realize an information society friendly to humans and the earth NEC Group Vision 2017Page 2
  3. 3. digital world will dramatically The change in the following years3
  4. 4. and everything will go mobile4
  5. 5. Today, 3 out of 4 persons in the world have a mobile phone Population 6.768 M Mobile phones >75% 5.300 M Credit cards 4.500 M TV 1.600 M Computers 1.300 M5
  6. 6. Worldwide mobile phone sales have increased 10,8% during 2010 2010 Others Apple 13% 17% Android 15% Symbian RIM 39% 16%6
  7. 7. More than 375 million smartphones and over 42 million media tablets will be sold in 2011 Estimated worldwide smartphone shipments 2009-14 600 10 500 10 43 10 Others 400 36 28 145 Windows 11 127 300 115 Symbian 18 80 105 69 iPhone 200 13 59 78 16 69 Blackberrry 46 59 100 78 48 25 108 124 141 Android 35 63 0 7 2009 2010 2011 2012 20137
  8. 8. Mobile Internet is ramping faster than Desktop Internet did Source: Morgan Stanley8
  9. 9. Time spent with mobile devices (calls, web, gaming) is growing at 4x the rate of other forms of media including Internet, Radio, and TV x49
  10. 10. By 2012, Facebook will become the hub for social network integration and Web socialization 1.342 M POPULATION 1.193 M 600 M 312 M with around 6.000 pieces of content shared each second10
  11. 11. Commerce and Mobile Advertising will finally take off in 2012 Y/Y growth 70%11
  12. 12. Users willexpect to get their staff 24x7 from palm of their hands Source: Morgan Stanley CLOUD COMPUTING12
  13. 13. By 2012, 20% of businesses will own no IT assets13
  14. 14. Mobile users data traffic will double every year until 201314
  15. 15. also machines .but not only users, will make intensive use of mobile networks15
  16. 16. In 4 years more users will likely connect to the Internet via mobile devices than via desktop PCs with to a penetration rate above 90%16
  17. 17. By 2013, 80% of businesses will workforce using support a tablets17
  18. 18. By 2014, over 3 billion of the worlds adult population will be able to transact electronically via mobile or Internet technology18
  19. 19. By 2014, 90% of organizations will corporate support applications on mobile devices Mobile Enterprise Obsolete Enterprise19
  20. 20. By 2015, tools and automation will allow the (re)conversion of 25% of labor hours associated with IT services Free for innovation in core business !!20
  21. 21. anticipate and fulfill end users’By 2015, services willimmediate needs thanks to context-aware computing Personal context Temporal context Social context Physical context Environment context21
  22. 22. andinterfaces will be more friendly and easy to use Text Graphical Touch INTERFACE USER Keyboard Mouse Fingers DEVICE INPUT Content Content creation Communication USAGE DEVICE Consumption22
  23. 23. Hold on, how do we bring these trends together?23
  24. 24. overcome major How do we limitations in the mobile web? Limited processing, memory and storage Small display screens Constrained browsers Insufficient connections24
  25. 25. Fortunately, the solution is just around the corner25
  26. 26. NEW GENERATION LTE DEVICES CLOUD MOBILE COMPUTING CLOUD26
  27. 27. Is Mobile Cloud something HELLO CLOUD new?27
  28. 28. No, we have been using a short of28
  29. 29. but what really Mobile Cloud means? Take data processing and data storage away from the mobile phone and into the cloud Real ubiquity for our daily services and applications Illusion of going beyond devices limitations (power, speed, size, realibility ) Mixture of native and web apps to enrich user experience Allows services to push added-value information to users Create a common platform that all devices share in common (eliminates partitioned market)29
  30. 30. Mobile Cloud is Context-based More social More open available and will be for all type of devices !!30
  31. 31. What are the limitations today? THE THE THE BUSINESS NETWORK DEVICE MODEL • Network latency, and • Fragmented market which forces developers limited bandwidth in the to adapt each application mobile network • Restrictions in • Too simplistic • Intermittent utilizing local handset business model: one- connections features (e.g. GPS, shot purchase or free Bluetooth ) of charge • Limitations towards bandwidth-hungry • Too much load at • Necessity to apps/services device side which puts download and install away medium and low applications class phones31
  32. 32. Virtualizing the handset opens completely new possibilities Purpose-driven devices Data sync on the cloud Device commoditization (smartphone capabilities on feature phones) Faster development of new phone variant and fragmentation reduction Increased security through isolated user profiles Motorola Evoke QA4 probably the first virtualized mobile in the world32
  33. 33. HTML5, will also helps to jump some hurdles Local caching to address intermittent mobile network delivery Reduce the dependence of various “on- device” plug-in technologies like Java, Flash and Silverlight. GeoLocation API33
  34. 34. Key technologies to realize Mobile Cloud PUSH CONTENT CONTEXTUAL OPEN APIs DELIVERY SERVICES REDUCED BATTERY ENHANCED DATA SECURITY CONSUMPTION TRANSMISSION OFFLINE/ONLINE CARRIER SEAMESSLY MODE CUSTOMIZING TRANSITION MANAGEMENT34
  35. 35. “ By 2015, more than 240 million business customers will be leveraging cloud computing services through mobile devices, driving revenues of $5.2 billion“ ABI Research35
  36. 36. how many But companies are able to provide competitive end-to-end mobile cloud solutions at this moment?36
  37. 37. NEC is the only company worldwide that is taking a leader role in all technologies required to realize true Mobile Cloud NEW GENERATION LTE DEVICES CLOUD COMPUTING MOBILE CLOUD37
  38. 38. We have already established strategic partnerships to deploy applications and services over the Cloud 19 different Applications 21.000 individual users 50% monthly growth rate*38 * During 1st Half 2010
  39. 39. ... and we are opening it to mobile users with an extended app. catalogue Mobile workforce Mobile contents To tack, monitor and analyze Streaming of video from/to mobile workforce via GPS and mobile devices either on a share information online (tasks, real or deferred time contents, reports, incidents ) Mobile marketing Mobile productivity To send vouchers, coupons, Share and access your ads to mobile users via using personal data (contacts, enriched multimedia contents calendar mails, etc.) from mobile devices and with sync mechanisms39
  40. 40. All of this with an ambitious vision of what NEC’s Mobile Cloud will be40
  41. 41. If you want to review this material, It’s available for you on the Cloud !! MOBILE MEETS THE CLOUD REALIZING SMARTER MOBILE SERVICES www.slideshare.com/diegoapa/nec-mobile-cloud41
  42. 42. Page 42

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