Info session for sales professionals in the Telecom sector

1. Mobile data

2. “Fournir de l’inspiration a
fin de pouvoir mieux
fonctionner et prendre des
décisions mieux fondées
dans un univers qui change
en permanence”

3. Public sources and NSN Projections

5. show sell
Speaker
inspire
Market
Go do’s intro
Agenda
users
Mobile
Internet
devices
Europe
cloud Triggers
Trends
Belgium Facts &
figures
apps
trends
obstacle
drivers s

6. Europe
www.idate.org

7. Europe
Social networking has become very important
for mobile users and now represents new
consumption patterns and
generates significant traffic.
Video has become increasingly important
and is the N°1 source of data traffic.
TV content provision by Internet
also generates data traffic on mobile networks
www.idate.org

8. Europe
www.idate.org

9. Europe
www.idate.org

10. Europe
30x Growth in Global
Aggregate Mobile Traffic
31% CAGR MBB Subscribers
41% SmartPhones in 2012
www.idate.org

11. show sell
Speaker
inspire
Market
Go do’s intro
Agenda
users
Mobile
devices Internet
Europe
cloud Triggers
Trends
Belgium Facts &
apps figures
trends
obstacle
drivers s

12. Belgium

13. Belgians using a Belgium
SmartPhone
2010 : 2/10
2011 : 3/10
2012 : 4/10
2013 : 5/10
Global Survey Mobile (GSM),
gedaan door ANT Research in
Samenwerking met Havas Media

14. Belgium

15. Belgium
30% surfs 6-10hrs per
week
Mainly male
(64%)
-25y
GFK Data 2011

16. TNS Global report 2012

17. Belgium
Belgians surf • Check mail
mobile inside and • Search
outside the house
• GPS
• Consult
• Social Media
• Newspapers
• Apps
• other
gfk

18. show sell
Speaker
inspire
Market
Go do’s intro
Agenda
users
Mobile
devices Internet
Europe
cloud Triggers
Trends
Belgium Facts &
apps figures
trends
obstacle
drivers s

19. Triggers

20. Triggers
Insites Consulting

21. Triggers
Devices
Mobile
Local
Create Consume

23. Triggers

24. Triggers

25. Triggers

26. Triggers
Apple : +600.000 publications (-24%)
Androïd : 500.000 publications (-
37%)
Windows : +70.000 publications (-
13%)

27. Triggers

28. show sell
Speaker
inspire
Market
Go do’s intro
Agenda
users
Mobile
devices Internet
Europe
cloud Triggers
Trends
Belgium Facts &
apps figures
trends
obstacle
drivers s

29. Go do’s

30. Go do’s

31. Go do’s

32. Thank you
Success !