Poster planning and construction


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Poster planning and construction

  1. 1. Poster Planning and Construction<br />Planning: Included in my planning work for the film poster was; a flat plan that displayed my original idea for the film poster, analysing a well-known movie poster and my plans for the photos I would need to take for my film poster.<br />The photos were taken against a one colour wall so what I needed to cut out using the magic wand tool would be easy to. I took two photos for the poster, one of the protagonist, Tony and one of the antagonist, The Boss. <br />The flat plan was done in pencil and I used the principle of thirds to help me construct the poster and what ideas I had for it. Using the principal of thirds ensured that I used every bit of the page to make sure there were no large blank areas.<br />Construction: The whole of my construction of the poster was completed in Adobe Photoshop CS4 where there is a suitable array of tools available for a creation such as this.<br />Two photos were needed. The first one I took was of the person playing Tony.<br />‘Tony’ had his back to the camera, his gun in his left hand and his face looking to the left side and slightly down. This is to create a threatening image and to use a pose that shows the audience enough of him to arouse interest but still remain mysterious enough to not satisfy their curiosity. Wearing the black suit also represents mystery and a threatening, dark presence. This was a whole body shot.<br />‘The Boss’ was facing the camera but with his whole body in a hunched defeated kind of pose. With his head down he looks rather like he is trying to lay low and avoid the threat that Tony has created. This was a whole body shot also.<br />Before copying and pasting my images, I first made the background for the poster. Wanting it to be dark and ominous I first made it black but then changed it to a gradient background, going from a dark grey to a lighter tone. It gave it a little more substance.<br />I selected both images separately and cut them out using the magic wand after opening them up into Photoshop. I then pasted them onto the A4 size page on Photoshop that I was using to create my poster.<br />First, I free transformed the image of Tony until he was the right size and proportion that I wanted for the poster. I then layer styled the image. I put on an outer glow and a bevel and emboss to outline Tony more and make him seem more solid and noticeable.<br />Second, I free transformed the image of The Boss until he was the correct size and proportion. Instead of layer styling this image I wanted it to seem faded and blurred so I then smudged the image along the bottom and one side.<br />Next I inserted the title of the film: MADE. This text is the biggest size text on the poster so it is the most noticeable. I used the font Latin Wide for it because it is simple and easy to read, and made the colour a dark red that could still be easily seen on the background. I also layer styled this text, giving it a drop shadow and bevelling and embossing it, making it more noticeable.<br />The second lot of text I inserted was the tag-line: ‘It’s a cut-throat business’. Placed directly below the title it’s not as noticeable but is shown to be directly relative to the film. Again the font used is Latin Wide and the colour is a deep red. The size of the text is smaller and only a drop shadow has been used.<br />The final lot of text is the credits at the bottom. They are smallest and bunched close together because otherwise they would take up too much room and they are the least interesting part of the poster. The font used it Impact and the colour remains red.<br />Finally, the last aspect of the poster is the Warner Brothers logo. Placed at the bottom right of the poster, it is a little insignificant but is present because of the involvement. It is a blue and black logo instead of the regular more well-known one because of the dark nature of the film.<br />