Local Academy  Promotion Guide: Ways to Gain Publicity for Your  Academy in Your Local Market
Fact Sheets <ul><li>Use fact sheets to provide the key information about the National Academy Foundation and the four care...
Public Service Announcements (PSAs) <ul><li>Distribute these PSAs to local media and become part of NAF’s campaign to conn...
Media Pitching Tips <ul><li>Pick a point person </li></ul><ul><li>Get to know your media </li></ul><ul><li>Make a media li...
Wire Services and News Services <ul><li>Wire services provide an easy to get national coverage for your story </li></ul><u...
Sample News Release: New Academy Announcement <ul><li>Easy format allows you to create a news release about a new Academy ...
Sample News Release: New Academy Board Appointment <ul><li>This template announces a new Advisory Board member. </li></ul>...
Sample News Release: Expert Visits Academy Students <ul><li>You can create a news event by having a high-profile person vi...
Sample News Release: Open House <ul><li>An open house provides an opportunity to expose a large number of people to your A...
Op Ed <ul><li>An  op-ed  is an abbreviation for  opposite editorial  due to the tradition of newspapers placing such mater...
Letter to the Editor <ul><li>Letters to the editor created so that they come from an Advisory Board member, lending third-...
Internet Strategies <ul><li>Given today’s highly-wired world, it is important to have a presence on the Web. </li></ul><ul...
Event Ideas <ul><li>Academy Launch Event </li></ul><ul><li>Community Open House/ Partnership Recruitment Event </li></ul><...
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Local academy promotion guide presentation

  1. 1. Local Academy Promotion Guide: Ways to Gain Publicity for Your Academy in Your Local Market
  2. 2. Fact Sheets <ul><li>Use fact sheets to provide the key information about the National Academy Foundation and the four career Academies to potential partners, community and government leaders and the media. </li></ul><ul><ul><li>National Academy Foundation General Fact Sheet </li></ul></ul><ul><ul><li>Academy of Finance Fact Sheet </li></ul></ul><ul><ul><li>Academy of Hospitality & Tourism Fact Sheet </li></ul></ul><ul><ul><li>Academy of Information Technology Fact Sheet </li></ul></ul><ul><ul><li>Academy of Engineering Fact Sheet </li></ul></ul>
  3. 3. Public Service Announcements (PSAs) <ul><li>Distribute these PSAs to local media and become part of NAF’s campaign to connect schools to businesses. </li></ul><ul><ul><ul><li>Camera-ready print ads </li></ul></ul></ul><ul><ul><ul><li>Radio PSAs </li></ul></ul></ul>
  4. 4. Media Pitching Tips <ul><li>Pick a point person </li></ul><ul><li>Get to know your media </li></ul><ul><li>Make a media list </li></ul><ul><li>Craft your story </li></ul><ul><li>Have all your materials ready </li></ul><ul><li>Manage expectations </li></ul>
  5. 5. Wire Services and News Services <ul><li>Wire services provide an easy to get national coverage for your story </li></ul><ul><li>New services help distribute your story to a wider audience </li></ul>
  6. 6. Sample News Release: New Academy Announcement <ul><li>Easy format allows you to create a news release about a new Academy using this template. </li></ul><ul><li>To use the template, just add information in place of the text that is blue . </li></ul>
  7. 7. Sample News Release: New Academy Board Appointment <ul><li>This template announces a new Advisory Board member. </li></ul><ul><li>This type of announcement is usually picked up by business publications and general community type listings. </li></ul>
  8. 8. Sample News Release: Expert Visits Academy Students <ul><li>You can create a news event by having a high-profile person visit your Academy. </li></ul><ul><li>Consider politicians, business leaders, well-known industry leaders. </li></ul>
  9. 9. Sample News Release: Open House <ul><li>An open house provides an opportunity to expose a large number of people to your Academy. </li></ul><ul><li>News releases about open houses are usually picked up by newspaper calendars or columnists (i.e., business or community) </li></ul>
  10. 10. Op Ed <ul><li>An op-ed is an abbreviation for opposite editorial due to the tradition of newspapers placing such materials on the page opposite the editorial page </li></ul><ul><li>This Op Ed is a way to garner media attention when there isn’t a news item to report. </li></ul>
  11. 11. Letter to the Editor <ul><li>Letters to the editor created so that they come from an Advisory Board member, lending third-party credibility. </li></ul><ul><li>Letters to the editor are most likely to be picked up when they are short and to the point. </li></ul>
  12. 12. Internet Strategies <ul><li>Given today’s highly-wired world, it is important to have a presence on the Web. </li></ul><ul><li>Some ideas: </li></ul><ul><li>E-newsletters (both create one and utilize others’ e-newsletter to promote your Academy) </li></ul><ul><li>Online newsroom for your Academy </li></ul><ul><li>Post press releases on free Web sites </li></ul><ul><li>Make use of community boards </li></ul><ul><li>Interact with bloggers </li></ul><ul><li>Utilize social networking sites, such as MySpace, YouTube and Facebook </li></ul>
  13. 13. Event Ideas <ul><li>Academy Launch Event </li></ul><ul><li>Community Open House/ Partnership Recruitment Event </li></ul><ul><li>Local “Generation Now: Connecting Schools and Business” Summit/Panel Discussion </li></ul>

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