Tony Gutierrez || Entertainment Mktg Maestro

2,353 views

Published on

The Jerry Maguire of the Music Business. I am a complete entertainment strategist. This is a brief overview of my past work. As you will see I am capable of taking ideas all the way to deliverables.

Published in: Career, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,353
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
23
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Tony Gutierrez || Entertainment Mktg Maestro

  1. Tony  Gutierrez  Gutierrez.Anthony@gmail.com    
  2. Where  Have  I  Worked    Radio  Promotions    Music  Network  Production    Record  Label  Marketing    Concert  Promotions    Social  Media  Managing    Artist  Management  What  Can  I  Do    Communication  Programs    Marketing  Programs    Project  Management    Video  Editing    Graphic  editing    Social  Media  Strategy    Branding  
  3.   Global  Strategic  Communications  Masters    Entertainment  Business  Management  Masters    Marketing  Bachelors    Music  Production  Minor    Project  Management  Certificate    Digital  Marketing  Certificate    I  also  constantly  attend  conferences  to  stay  up-­‐to-­‐date:  Social  media  conferences,  Billboard  conferences,  project  management  seminars  
  4.   36,000  followers.    Branded  as  the  “Jerry  Maguire  of  the  Music  Business”.    Continuous  requests  from  artists  to  hear  demos.    Continuous  requests  for  marketing  consulting.  
  5.   Personal  branding  is  consistent  across  all  platforms.      This  is  my  FB  timeline.  
  6. I  have  a  wide  set  of  skills  that  allows  me  to  take  an  initiative  all  the  way  from  ideation  to  deliverable.  
  7.   In  this  case  I  positioned  the  company  as  actively  “looking  for  talent”  in  order  to  get  more  FB  likes  and  increase  interaction.  
  8.   I  produce  detailed  creative  briefs  for  each  account.    This  helps  the  entire  team  to  be  on  the  same  page  on  every  single  initiative.  
  9. Whenever  budget  allows  this  is  the  structure  I  put  in  place    Writer/Blogger:  Create  copy  for  online  outlets.    Content  Specialist:  Find  artist-­‐created  and  3rd  party  content  to  maintain  balanced  presence.    Strategist:  Maintain  communications  theme,  create  branding  strategy.  Manage  analytics.      Content  Designer:  Constant  creation  of  graphics  and  video  assets  to  spice  up  presence.  Objective:  By  assigning  roles  a  department  can  produce  content  continuously.  I  am  a  born  strategist,  but  I  can  perform  all  effectively.  
  10. I  implement  a  Brand/Artist  Content  Gathering  System    I  set  up  a  customized  list  of  content  we  need  from  each  artist/brand  to  send  to  us.    I  schedule  it  at  different  high-­‐traffic  times  and  dates.    This  creates  a  constant  stream  of  content.    I  use  Tweetdeck  to  schedule  all  communications.  Objective:  Avoid  constantly  bothering  clients  for  content.  One  client  “homework”  produces  enough  content  for  weeks.  
  11. I  use  Tweetdeck  as  main  tool.    Schedule  all  tweets  down  to  the  minute    Monitor  all  online  properties    Mentions,  Direct  messages,  Trends  related  to  them  
  12. Depending  on  the  budget  I  prefer  to  use  Next  Big  Sound,  Crowdbooster,  or  free  tools  like  Social  Mention.  And  if  budget  allows  I  would  implement  Alterian  SM2  professional  analytics  tool.  
  13. I  use  YouTube  Analytics  extensively  to:    Analyze  the  impact  and  growth  of  each  video.    Find  out  which  websites  have  posted  a  specific  video,  and  which  is  the  one  that  drove  the  most  traffic  to  it.    Discover  demographics  and  location  of  viewers.    Pinpoint  the  most  effective  seconds  within  the  videos.    Sections  people  rewind  to  watch  again.  Objective:  Discover  which  websites/blogs  to  create  relationships  with.  Strategize  release  of  future  videos.  
  14.   I  create  reports  with  actionable  analytics.  Depending  on  the  needs  of  a  specific  campaign  I  can  produce:    Sources  of  traffic    Time  on  page    Clicks  per  visit    Bounce-­‐back  Objective:  Discover  effectiveness  of  initiatives.  Find  effective  keywords,  trends  and  influencers.  
  15. I  maximize  the  release  of  assets  through  a  meticulous  combination  of  consumer  facing  keywords  and    back-­‐end  metadata.  Objective:  Content  gets  ranked  higher  on  search  results.  
  16.   Every  time  any  person  types  on  Google  “What  is  a  Lola?”,  the  video  I  edited,  named,  added  metadata  to,  and  uploaded  shows  in  the  1st  page  on  Google.  
  17.   Outasight  was  to  be  featured  in  a  Pepsi  commercial  during  The  X  Factor.    I  wrote  a  post  knowing  people  would  be  googling  about  it  the  next  day.    Landed  the  1st  page  on  Google  because  “we  knew  the  answer”  before  everyone  else.    http://rpmmsc.com/new-­‐pepsi-­‐commercial-­‐song    
  18.   I  produced  the  sizzle  reel  for  the  company.    Specified  scope  in  the  form  of  script.    Picked  videos,  shots  and  sequence.    Used  own  editing  skills  to  finish  deliverable  according  to  specifications.    Link  to  video:  http://www.vimeo.com/30151052
  19.   A  small  team  and  I  maintain  the  company  blog.  It  features  the  latest  news  from  our  artists.    http://RPMMSC.com    
  20.   Bronx  Flavor  is  a  campaign  Pepsi  created  for  the  Bronx  borough  to  increase  consumption  and  awareness  around  its  zer0-­‐calorie  drinks:  Pepsi  MAX,  SoBe  Lifewater,  and  Diet  Sierra  Mist.    Campaign  constituted  of  a  series  of  events  celebrating  the  BX.    I  managed  all  online  aspects  of  the  campaign.  
  21. The  following  is  an  excerpt  of  the  guidelines  I  created  to  inform  the  client  that  we  understood  the  messaging  behind  all  online  communications.    Creative  Direction    To  convince  Bronx  residents  to  get  involved  with  the  BX  Flavor  movement  because  it  brings  positive  changes  to  their  community    Target    Demo:  14-­‐28  males  &  females.  African  American  &  Latino.    Description:  Active  young  inner  city  youth  minorities  living  in  multiple  people  households.  Proud  of  their  culture  and  heritage.    Secondary  Target:  Influencers  concerned  with  the  health  of  their  community.  Teachers,  artists,  concerned  parents,  etc.    Tone  of  Communications    Fresh,  Confident,  Enthusiastic  
  22.   A  Tumblr  was  created  to  be  the  the  official  destination.    I  wrote  copy  for  every  post.    Included  customized  social  visuals:  Foursquare  “save”  button  and  Google  map.    Added  back-­‐end  metadata  for  improved  Google  results.    http://bxflavor.tumblr.com    
  23.   I  also  produced  visuals  like  this  post-­‐event  collage  
  24.   Marketing/Graphic  Design  for  upcoming  Journey  documentary  about  the  new  lead  singer,  who  went  from  being  homeless  to  global  rockstar.  
  25.   Designed  marketing  plan  and  creative  direction.    Created  social  networks  for  artist  and  produced  specialized  content  for  each  of  them.      Just  a  few  months  later  Morgan  Zulu  was  featured  on  Billboard’s  Next  Big  Sound  List.  
  26.   I  singlehandedly  got  my  artist  on  number  4  of  Billboard’s  Next  Big  Sound  list  of  fastest  rising  artists  in  social  media.  
  27.   I  continually  develop  relationships  with  many  of  the  hottest  startups  out  there.  This  allows  me  to  create  strategic  partnerships  for  clients.  
  28. Tony  Gutierrez  Gutierrez.Anthony@gmail.com    

×