Discover the International Award Winning interactive multimedia learning tool. ELSY means Easy Learning System and includes an easy to use authoring tool. Absolutely no programmer\\\'s knowledge necessary.

1. ELSY
Easy Learning System
Discover Success Potential
Improve Performance
Learn more about two international award winning tools to improve performance
and to train your employees.
Networking Offices: Hamburg, Germany • Cologne, Germany • Basel, Switzerland • Madrid, Spain •

2. Ranked #1 in Europe
...an international award winning diagnosis tool to
measure sales competencies. It shows exactly the
strength and weaknesses and gives clear advice
how to improve performance. TOPSIpro has the
highest prognosis quality worlwide based on
scientific measurement methods. More than 270,000
profiles of sales persons inside background. Native Language Versions:
English, Spanish, German,
French and Italian
...an international award winning highly interactive
multimedia training tool with an integrated authoring
system. ELSY Easy Learning System works on your
computer. Create the content your employees or
your customers need without any programmer‘s
knowledge. Make use of 22 pre-programmed
didactic templates to deliver content within same day
right out of your computer.
 ICL of California 2

3. ELSY
Easy Learning System with integrated state-of-the-art authoring and
content delivering system
List of programs.
Highlighted when
picked by participant
Description of
content including
training goals for
highlighted program.
Expandable space
for tailormade
trainings,
management and
leadership themes
or special programs
 ICL of California 3

4. ELSY
Easy Learning System with integrated state-of-the-art authoring and
content delivering system
This is an example of a
pinboard template, simply drag
& drop answers onto the
appropriate pinboard
 ICL of California 4

5. ELSY
Easy Learning System with integrated state-of-the-art authoring and
content delivering system
Incorrect answers become
gray
Clicking at incorrect answers make
them move to the correct place and
additional information appears
 ICL of California 5

6. ELSY
Easy Learning System with integrated state-of-the-art authoring and
content delivering system
Watch the video, be prepared for some
questions.
Videoclips or video-
adventures provide
attractive learning
processes and will
be analysed via
different steps by
participants.
 ICL of California 6

7. ELSY
Easy Learning System with integrated state-of-the-art authoring and
content delivering system
Tests or simulations
can be included to
measure success.
 ICL of California 7

8. ELSY
Easy Learning System with integrated state-of-the-art authoring and
content delivering system
Matching of
participant‘s decision
and correct solution
by program.
Additional statistics
are available.
 ICL of California 8

9. ELSY
Easy Learning System with integrated state-of-the-art authoring and
content delivering system
Easy create new training
sessions with a mouse click
 ICL of California 9

10. ELSY
Easy Learning System with integrated state-of-the-art authoring and
content delivering system
Choose from more than 20
didactic pre-programmed
templates to create your
new training
Drag & drop the
templates you want
to use and fill in
content by
copy/paste or
manually. ELSY
works with all kind of
media and you can
use your existing
content to produce
high interactive
multimedia
programs.
 ICL of California 10

11. ELSY
Easy Learning System with integrated state-of-the-art authoring and
content delivering system
Export your new
training session easy
with a few mouse
clicks. ELSY runs on
hard disc or from CD
or DVD. Transfer the
working environment
with a mouse click in
five languages. All
instructions are on
screen. You never get
lost!
 ICL of California 11

12. ELSY
Easy Learning System with integrated state-of-the-art authoring and
content delivering system
Set restrictions
for users and
decide, how your
content should
be protected.
Generate
cryptical release
codes within
seconds to
protect your
valuable work.
 ICL of California 12

13. ICL of California at a glance
About us:
• Founded in 1974 as „MESO Institute for Media Didactics“ in Germany
Certificates & Memberships
• Transferred into GMBH (Corporation) in 1994 as „MFM Marketing GmbH“
• 1996 fused with „ICL of California“ Institute of Communication & Learning Technology of California Llc.
• Affiliates: Mobile Learning GmbH, Switzerland; MFM Marketing GmbH, Germany; Favourites, USA
• Customers: major global players and European market leaders
• ISO certified
• CSL 1037.1 : 2007-01 certified (Certified Superior Learning)
• Registered as specially qualified consultants within „Central Consultancy Register of DG1A“ by the European Commission,
Brussels, Belgium
• Member: International Innovative Training Network (The Top 100 Education Companies Network) www.top100net.net
• Member: TED Organization, Technology, Entertainment, Design www.ted.org
• Member: IMS Global Learning Consortium www.imsglobal.org
• Member: ASTD American Society for Training & Development www.astd.org
• Awards:
• World Award of Excellence in Education
• Innovation award for Germany, Austria and Switzerland
• International German Training Award in GOLD (Section Multimedia & E-Learning Platforms)
• German Training Award in GOLD (Section HR Development & Training)
• Award of Masters (eight times) (ITVA Las Vegas and Photokina)
• Award for Outstanding Services in Continuing Education
• Temporary project member of TOP-Team Germany, an initiative of the German Ministery of Commerce & Technology
Contact: Michelle A. Freeborn / Reinhard Semkowsky Ph.D.
• ICL of California • 1561 Madrid Drive • Vista CA 92081 • USA
Phone: +1 (760) 598 7827
E-mail: iclcal@sbcglobal.net or mail@elsyonline.com or mail@mfm-world.de
Web: www.iclcalifornia.com or www.elsyonline.com
 ICL of California 13